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Ben & Jerry's

Tase of Success

Biography on CNBC - Ben & Jerry's
After a crash course in ice cream making, Ben Cohen and Jerry Greenfield opened their first ice cream store. Unsure how to keep customers after the hot summer months, they used wacky promotional tricks to keep their customers returning.

Two friends with a passion for food turned a little Vermont ice cream shop into one of the most famous names in the business. Ben & Jerry's is a company on a mission to mix social activism and business…and at the same time, turn a profit.

Where did the most famous duo in the ice cream business meet?

Web Extras

  • Ben & Jerry's Celebrity-Inspired Flavors
    By:
    Tuesday, 6 Oct 2009 | 5:49 AM ET

    Biography on CNBC explores the events that made the American Dream possible for these business legends and takes an in-depth look at what lies behind the industry greats and legendary companies.