Hatching a Legend
The Perdue Family created a poultry dynasty, turning a backyard egg business into a multi-million dollar poultry corporation. Started by Arthur Perdue in 1920, the family business was simple -- selling table eggs. His son Frank saw a bigger picture, and with his direction, made Perdue Farms well known for high quality boiler chickens. Frank Perdue's television commercials, which conveyed honesty, dedication and quality, appealed to the masses. Frank's son Jim today continues the family legacy.
What was Perdue's relationship with the Tyson family?
The Ethical Will
Before Frank Perdue died, he wrote an Ethical Will for his grandchildren. Perdue wrote this with the help of his second wife, Mitzie Perdue.
Be a person whom others are justified in trusting.
If you say you will do something, do it.
You don't have to be the best, but you should be the best you can be.
Treat all people with courtesy and respect, no exceptions.
Remember that the way to be happy is to think of what you can do for others. The way to be miserable is to think about what people should be doing for you.
Be a part of something bigger than your own self. That something can be family, pursuit of knowledge, the environment, or whatever you choose.
Remember that hard work is satisfying and fulfilling.
Nurture the ability to laugh and have fun.
Have respect for those who have gone before; learn from their weaknesses; build on their strengths.
Courtesy of Jim Perdue and Perdue Farms