Howard Schultz & Starbucks

A Global Blend

Biography on CNBC ¿ Howard Schultz
It began in Seattle in a small store that sold only coffee beans. But Howard Schultz went on to turn Starbucks into a worldwide brand and introduce a new kind of coffee to the world.

When the founders of Starbucks met Howard Schultz, they had no idea that he would transform their business. The appliance salesman from New York took the small gourmet coffee shop started in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegl, and turned it into the international coffeehouse chain it is today.

How did a small Seattle store that sold only coffee beans become a worldwide brand?

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