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Howard Schultz & Starbucks

A Global Blend

When the founders of Starbucks met Howard Schultz, they had no idea that he would transform their business. The appliance salesman from New York took the small gourmet coffee shop started in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegl, and turned it into the international coffeehouse chain it is today.

How did a small Seattle store that sold only coffee beans become a worldwide brand?