From Catalogs to Super Stores

Biography on CNBC ¿ Sears
From Buggies to baby chicks, the Sears catalog once weighed as much as a six-pack of soda and sold everything you could imagine.

In 1886, a Minnesota railroad agent Richard Sears came across some fast cash and an idea to market products that people needed. That great idea and excellent marketing strategy was the start of Sears becoming a billion dollar retailing giant.

How much did the Sears catalog weigh?

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