It is the 21st time in the nation's history a president has been sworn into office a second term. Reacting to President Obama's inaugural address, with CNBC Contributor Jared Bernstein; Don Baer, Burson Marsteller CEO; and Chuck Gabriel, Capital Alpha Partners. CNBC's Eamon Javers reports how the inauguration merchandise vendors fared today.
President Obama is ceremonially sworn in to his second term, and addresses the people of the United States. "We the people still believe that every citizen deserves a basic measure of security and dignity, we must make the hard choices to reduce the cost of health care and the size of our deficit," he says.