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  • Danica Patrick's cool new shades     Thursday, 7 Aug 2014 | 7:48 AM ET
    Danica Patrick, driver of the #10 GoDaddy Chevrolet

    Danica Patrick, NASCAR racer, discusses the launch of her first line of Revo sunglasses; a portion of the proceeds goes to the National Parks Conversation Association. Also Patrick discusses the business of branding.

  • Pocono 500 (with a twist)     Thursday, 3 Jul 2014 | 10:20 AM ET

    IndyCar driver Ed Carpenter, discusses being both an owner and racer, and explains how adding miles to the race may affect drivers.

  • Sullivan at the Grand Prix of Houston     Friday, 27 Jun 2014 | 2:32 PM ET

    CNBC's Brian Sullivan speaks to NBC Sports Group's Leigh Diffey, at the Grand Prix of Houston. Diffey says drivers will be put to the test this weekend because of the heat in Houston.

  • IndyCar driver Castroneves' investments     Friday, 27 Jun 2014 | 2:13 PM ET

    CNBC's Brian Sullivan speaks to Helio Castroneves, IndyCar driver, at the Grand Prix of Houston. All the cars will have GoPro's attached, and Castroneves shares which stocks he invests in.

  • Going 240 mph 'greatest feeling': Indy 500 champ Wednesday, 4 Jun 2014 | 11:07 AM ET
    Ryan Hunter-Reay, Indy 500 champion.

    Fresh off his dramatic Indianapolis 500 win, Ryan Hunter-Reay also addressed the question he said everyone asks: How do you fit into the car.

  • Inside Indy's winning circle with Hunter-Reay     Wednesday, 4 Jun 2014 | 8:53 AM ET

    Ryan Hunter-Reay, Indy 500 champion, discusses his win at the Indy 500 - the first American to capture the title since 2006.

  • Indy 500's elite club: Castroneves wants a 4th win Friday, 23 May 2014 | 6:47 PM ET
    Helio Castroneves of Brazil, is seen before practice for the Indy 500 at the Indianapolis Motor Speedway on May 19, 2014 in Indianapolis, Indiana.

    IndyCar driver Helio Castroneves told CNBC he's ready for this Sunday's Indianapolis 500.

  • IndyCar in early stages of growth mode: CEO Thursday, 22 May 2014 | 4:38 PM ET
    Indianapolis Motor Speedway during the Indianapolis 500

    With the Indy 500 just days away, IndyCar CEO Mark Miles talks about the company's recent changes and its financial future.

  • State of auto racing     Thursday, 22 May 2014 | 2:46 PM ET

    Mark Miles, Hulman & Co. CEO, discusses how Kurt Busch impacts racing and comments on the "solid shape" of IndyCar.

  • Formula E will make electric cars 'exciting': CEO     Wednesday, 14 May 2014 | 4:40 AM ET

    The electric car championship has secured funding and TV deals across the world ahead of its first season, says Alejandro Agag, CEO of Formula E Holdings.

  • Formula 1 racing ... for electric cars? Monday, 7 Apr 2014 | 12:41 PM ET
    Formula E race car

    The first fully electric auto racing championship soon gets underway, as Formula E CEO Alejandro Agag tells CNBC.

  • Fomula E: Start your 'electric' engines     Monday, 7 Apr 2014 | 11:45 AM ET

    Formula E CEO Alejandro Agag discusses the new motor racing championship series that features cars powered only by electricity. Agag also lays out his vision for the future of electric vehicles and the involvement of Leonardo DiCaprio in the sport.

  • CNBC's 'The Profit' hits the race track     Friday, 7 Feb 2014 | 2:51 PM ET

    "The Profit" host Marcus Lemonis announces his show will will act as the official sponsor of Nascar's Sprint Cup series in Phoenix. Nascar chief marketing officer Steve Phelps, and Phoenix International Raceway president Bryan Sperber, discuss.

  • Sports bucket list: Top 10 coolest seats in sports Tuesday, 12 Nov 2013 | 8:56 AM ET
    Seating at the newly renovated Madison Square Garden.

    Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.

  • Danica Patrick on the business of Nascar     Monday, 28 Oct 2013 | 6:52 AM ET
    Danica Patrick

    Racing star Danica Patrick talked with CNBC about her sport's dependency on the economy and her new sponsorship deal.

  • Yehuda Shmidman, Sequential Brands Group CEO, and Danica Patrick, NASCAR race car driver, discuss branding and the big business of auto racing.

  • Lotus F1 Team's grand prix plans     Thursday, 19 Sep 2013 | 12:40 AM ET

    Eric Boullier, Team Principle of the Lotus F1 Team discusses future plans for the Lotus team.

  • Daytona rising: The business of NASCAR     Tuesday, 13 Aug 2013 | 7:46 AM ET

    Lesa France Kennedy, International Speedway CEO, discusses the $400 million makeover of Daytona International Speedway, where the goal is to make it a year round destination.

  • Bugatti Grand Sport Vitesse test drive     Thursday, 1 Aug 2013 | 8:57 AM ET

    The "Squawk Box" crew and CNBC's Robert Frank look under the hood and get behind the wheel of the world's fastest and most expensive sports car.

  • Bugatti Vitesse

    CNBC's Robert Frank and John Hill, Bugatti sales director, take a look at the world's fastest and most expensive car; the Bugatti Veyron 16.4 Grand Sport Vitesse, which comes with a price tag of $2.5 million and a top speed of 253 MPH.