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  • As Growth Stalls, Nascar Changes Gears Monday, 30 Jan 2012 | 1:11 PM ET
    Nascar

    With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Sports: NBA Rejected! Thursday, 1 Dec 2011 | 2:34 PM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    Basketball's  labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.

  • 11 Costly Sports Divorces Wednesday, 2 Nov 2011 | 12:07 PM ET
    On Oct. 31, 2011, the world was blindsided by the news that reality TV star Kim Kardashian was divorcing her husband, National Basketball Association star Kris Humphries. The couple had married on Aug. 20, 2011 in a storybook wedding worth . A mere 72 days later, however, Kardashian had filed for divorce, citing irreconcilable differences.Fortunately, the couple had a prenuptial agreement in place, so each party is likely to walk away from the union with their finances intact. This puts Humphrie

    However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.

  • Jimmy Johnson

    Jimmie Johnson has won five straight Sprint Cup titles and a win last week has him in third place with just six races to go. Dynasties are normally good for sports. The Bulls, the Yankees, Tiger Woods and the Williams sisters I believe have all been good for their respective sports. But Jimmie Johnson winning a sixth consecutive title is not.

  • Tom Cruise as Jerry Maguire

    Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

  • The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

  • There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET
    Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • Has Danica Patrick Lost Her Mass Appeal? Wednesday, 24 Aug 2011 | 2:18 PM ET
    Danica Patrick

    Danica Patrick is expected to announce this week that she'll drive a full-time Nationwide schedule in 2012 with eyes on driving full-time in Sprint Cup, NASCAR's highest level, by 2013. Word of the announcement has understandably received a ton of buzz, especially considering NASCAR has lost many of the casual fans that flocked to the sport in the last decade after the death of Dale Earnhardt Sr. But Danica's arrival in NASCAR might come too late for NASCAR and for Patrick herself.

  • Players Side Of The NFL Deal Hard To Swallow Wednesday, 17 Aug 2011 | 4:24 PM ET

    When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.

  • Used NASCAR Parts Grow Into Big Business Monday, 15 Aug 2011 | 2:48 PM ET

    Top NASCAR teams can't let tiring parts ruin their chances to win a race. So what do they do? When any part reaches what is determined as 25 percent of its projected life, the teams throw it out. For years, NASCAR teams were tossing these parts into landfills, writing them off as the cost of doing business. That all has now changed thanks to the folks at Roush Yates Racing, who have found a way to get the parts that are being thrown off the car, tag them and re-sell them. In fact, 90 percent of a NASCAR racecar is now recycled in some way.

  • The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)