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  • 11 Costly Sports Divorces Wednesday, 2 Nov 2011 | 12:07 PM ET
    On Oct. 31, 2011, the world was blindsided by the news that reality TV star Kim Kardashian was divorcing her husband, National Basketball Association star Kris Humphries. The couple had married on Aug. 20, 2011 in a storybook wedding worth . A mere 72 days later, however, Kardashian had filed for divorce, citing irreconcilable differences.Fortunately, the couple had a prenuptial agreement in place, so each party is likely to walk away from the union with their finances intact. This puts Humphrie

    However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.

  • Tragedy at the Track     Monday, 17 Oct 2011 | 2:51 PM ET

    Indy 500 winner Dan Wheldon was killed in an Indycar crash yesterday, with CNBC's Darren Rovell.

  • Sponsors Race to Back Indy Car     Friday, 14 Oct 2011 | 2:45 PM ET

    Randy Bernard, IndyCar CEO discusses the season finale of the Izod IndyCar World Championships, and the success of drawing sponsors to the event.

  • Jimmy Johnson

    Jimmie Johnson has won five straight Sprint Cup titles and a win last week has him in third place with just six races to go. Dynasties are normally good for sports. The Bulls, the Yankees, Tiger Woods and the Williams sisters I believe have all been good for their respective sports. But Jimmie Johnson winning a sixth consecutive title is not.

  • Tom Cruise as Jerry Maguire

    Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

  • The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

  • There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET
    Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • Has Danica Patrick Lost Her Mass Appeal? Wednesday, 24 Aug 2011 | 2:18 PM ET
    Danica Patrick

    Danica Patrick is expected to announce this week that she'll drive a full-time Nationwide schedule in 2012 with eyes on driving full-time in Sprint Cup, NASCAR's highest level, by 2013. Word of the announcement has understandably received a ton of buzz, especially considering NASCAR has lost many of the casual fans that flocked to the sport in the last decade after the death of Dale Earnhardt Sr. But Danica's arrival in NASCAR might come too late for NASCAR and for Patrick herself.

  • Players Side Of The NFL Deal Hard To Swallow Wednesday, 17 Aug 2011 | 4:24 PM ET

    When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.

  • Used NASCAR Parts Grow Into Big Business Monday, 15 Aug 2011 | 2:48 PM ET

    Top NASCAR teams can't let tiring parts ruin their chances to win a race. So what do they do? When any part reaches what is determined as 25 percent of its projected life, the teams throw it out. For years, NASCAR teams were tossing these parts into landfills, writing them off as the cost of doing business. That all has now changed thanks to the folks at Roush Yates Racing, who have found a way to get the parts that are being thrown off the car, tag them and re-sell them. In fact, 90 percent of a NASCAR racecar is now recycled in some way.

  • The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Dario Franchitti: Investing in the Slow Lane     Friday, 10 Jun 2011 | 4:53 PM ET

    Indycar driver, Dario Franchitti says he enjoys watching CNBC but doesn't like taking investment risks, with CNBC's Brian Sullivan.