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  • There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET
    Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • Has Danica Patrick Lost Her Mass Appeal? Wednesday, 24 Aug 2011 | 2:18 PM ET
    Danica Patrick

    Danica Patrick is expected to announce this week that she'll drive a full-time Nationwide schedule in 2012 with eyes on driving full-time in Sprint Cup, NASCAR's highest level, by 2013. Word of the announcement has understandably received a ton of buzz, especially considering NASCAR has lost many of the casual fans that flocked to the sport in the last decade after the death of Dale Earnhardt Sr. But Danica's arrival in NASCAR might come too late for NASCAR and for Patrick herself.

  • Players Side Of The NFL Deal Hard To Swallow Wednesday, 17 Aug 2011 | 4:24 PM ET

    When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.

  • Used NASCAR Parts Grow Into Big Business Monday, 15 Aug 2011 | 2:48 PM ET

    Top NASCAR teams can't let tiring parts ruin their chances to win a race. So what do they do? When any part reaches what is determined as 25 percent of its projected life, the teams throw it out. For years, NASCAR teams were tossing these parts into landfills, writing them off as the cost of doing business. That all has now changed thanks to the folks at Roush Yates Racing, who have found a way to get the parts that are being thrown off the car, tag them and re-sell them. In fact, 90 percent of a NASCAR racecar is now recycled in some way.

  • The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • The Motorsports Trade  Friday, 10 Jun 2011 | 12:55 PM ET

    Jimmy Vasser, KV Racing Technology co-owner, and CNBC's Brian Sullivan talk the big business of auto racing and sponsorships.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • Asia-Pacific's Highest Earning Athletes Tuesday, 10 May 2011 | 8:23 PM ET
    Professional athletes are some of the richest people in the world. Becoming household names by excelling in their sports, these athletes have raked in millions with exclusive contracts, endorsement deals and special appearances.  This weekend alone, Filipino boxer and politician Manny Pacquiao is set to make $20 million as he defends his WBO welterweight title against American Shane Mosley.Whether you call it god-given talent or mere luck, there’s no denying that some sport icons have influence

    We’ve put together a list of Asia’s 10 richest athletes taking into consideration their annual earnings from a mixture of sporting contracts, salary, endorsement deals and appearance fees. Check out what we found!

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • Highlights From the Shanghai Auto Show 2011 Sunday, 24 Apr 2011 | 7:42 PM ET
    China overtook the US in 2009 to become the world's largest car market and a record 16.4 million cars were sold in 2010. This week, the world’s largest automakers descended on Shanghai to launch their latest models in an attempt to increase their market share in this rapidly growing market.

    The 14th annual Shanghai International Automobile Industry Exhibition features 2,000 carmakers and parts suppliers from 20 countries. Check out the highlights!