Despite the death of a rival, Stewart is so valuable to his primary sponsors that they are unlikely to sever ties, an expert says.» Read More
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
Indycar driver, Dario Franchitti says he enjoys watching CNBC but doesn't like taking investment risks, with CNBC's Brian Sullivan.
Discussing big money sponsorships and the drag of a slow economy on the motorsports industry, with Chip Ganassi, Ganassi Racing; Bob Jenkins, Versus chief announcer; and CNBC's Brian Sullivan.
Jimmy Vasser, KV Racing Technology co-owner, and CNBC's Brian Sullivan talk the big business of auto racing and sponsorships.
Indycar fans are getting fired up for this weekend's big race. Insight on money to be made in racing, with Helio Castroneves, Indycar driver; Tim Cindric, Penske Racing president, and CNBC's Brian Sullivan.
I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.
We’ve put together a list of Asia’s 10 richest athletes taking into consideration their annual earnings from a mixture of sporting contracts, salary, endorsement deals and appearance fees. Check out what we found!
Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.
Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.
The 14th annual Shanghai International Automobile Industry Exhibition features 2,000 carmakers and parts suppliers from 20 countries. Check out the highlights!
Earlier this week, Ticketmaster announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...
The Sporting Goods Manufacturers Association has put out its list of sport by sport participation in the United States. This is one of these lists that each year I'm completely fascinated with. So here is the best of the best from 2010.
The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.
Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.
How does a 20-year old driver, in only his second Sprint Cup start, get in a car for a have-not team and even have the chance to beat the likes of Jimmie Johnson, Kurt Busch and Carl Edwards?
There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.