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Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.
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Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
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You thought the tax debate in Congress this week was about extending the Bush tax cuts, right? Or unemployment insurance? It’s also about a long list of smaller tax provisions that have been salted into the bill, unrelated provisions that benefit special interests.
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Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
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Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
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Yesterday's finish of the Ford 400 was a must watch, even for the casual sports fan. Jimmie Johnson down 15 points going into the final race finished second in the race to edge Denny Hamlin and win his fifth straight championship. It could be argued that, other than the Daytona 500, which happens to be the first race of the year, it was the only time the casual sports fan tuned in to see the cars go round and round.
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With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
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Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.
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Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.
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After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
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Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
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As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
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An off-road truck plowed into a crowd and scattered "bodies everywhere" moments after sailing off a jump at a California race Saturday, killing eight people and leaving 12 injured, authorities and witnesses said.
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This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
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Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
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For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
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For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
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Now we know. Golden Tate is quite a fan of Top Pot Doughnut's Maple Bars. If you haven't heard by now, the Seattle Seahawks rookie was cited for trespassing after he and his friend snuck in through an open back door at one of the Washington-based chains.
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Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
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Dale Earnhardt Jr. hasn’t won a race in 716 days, but Cole Richardson says he’s glad “Little E” is marketing his cheeseburger. Wait, his what? Yep, you heard that right. Dale Earnhardt Jr.’s name and signature is now on the packaging of cheeseburgers, wings, as well as pork and chicken sandwiches made by WOW! Foods.
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Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.