Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.» Read More
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
Companies are like people. They all have personalities. A company can be viewed as either staid and stiff or exciting and vibrant, based on what customers, employees and shareholders see the company doing.
Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.