Auto Racing
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Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.
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Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
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Companies are like people. They all have personalities. A company can be viewed as either staid and stiff or exciting and vibrant, based on what customers, employees and shareholders see the company doing.
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Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
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Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.