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  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • The Dale Jr. Fillet of Chicken sandwich from Wow! Foods

    Dale Earnhardt Jr. hasn’t won a race in 716 days, but Cole Richardson says he’s glad “Little E” is marketing his cheeseburger. Wait, his what? Yep, you heard that right. Dale Earnhardt Jr.’s name and signature is now on the packaging of cheeseburgers, wings, as well as pork and chicken sandwiches made by WOW! Foods.

  • Business Of Tiger Woods: Six Months Later Wednesday, 26 May 2010 | 12:37 PM ET

    Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.

  • SportsGrid Debuts With A Robust Offering Tuesday, 25 May 2010 | 2:10 PM ET
    Sportsgrid

    Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.

  • Sports is Part of Our Corporate Culture Friday, 21 May 2010 | 11:09 AM ET

    Companies are like people. They all have personalities. A company can be viewed as either staid and stiff or exciting and vibrant, based on what customers, employees and shareholders see the company doing.

  • Hispanic Millennials: The Future of the MLS Thursday, 20 May 2010 | 9:34 AM ET
    Goalkeeper Kasey Keller of Seattle Sounders FC kicks the ball into play.

    Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.

  • How Teams Can Be Better With Social Media Friday, 14 May 2010 | 12:12 PM ET

    Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship. 

  • Auto Racing Partner Story Sunday, 1 Dec 2002 | 12:00 AM ET