Boxing legend Sugar Ray Leonard, discusses his partnership with NBC Sports to bring fights to non-premium television.» Read More
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.
In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.
How much do you know about modern-day Renaissance man George Foreman? Take our quiz and find out.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Those who watch Saturday night’s junior middleweight title fight between Yuri Foreman and Miguel Cotto, either in Yankee Stadium or on HBO, will see plenty of Under Armour logos. That’s because the apparel brand has agreed to sign a sponsorship deal with Top Rank Boxing, which is promoting the fight.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
To date, no major sports franchise has implemented a sustainable business model where they give away a substantial portion of their tickets away for free to all of their home games. Here are the reasons why I think it could work.
Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.
We don't normally accept submissions for this blog, but from May 14-25, we're giving you a chance to have your say. We are looking for smart observations about the state of the sports biz industry. Pick any topic, ranging from stadium naming rights to endorsements to collegiate conference expansion.