The Syracuse University coach has partnered with a tech developer to test virtual reality for basketball games.» Read More
March Madness has become a more digital experience, and several companies are trying to take advantage of the trend.
The "Fast Money" traders discuss where they think Qualcomm and Microsoft's stocks are headed; and Kevin Pritchard of the Indiana Pacers shares his March Madness pick.
Sally Smith, President and CEO of Buffalo Wild Wings, explains how her company plans to cash in on the NCAA playoffs.
If you're looking to win big during March Madness, you better pay more attention to your bracket than your portfolio, according to a new study, with CNBC's Brian Shactman; Alex Edmans, Wharton Business School; and Matthew Cheslock, Virtu Financial.
What's the best way to slam dunk your rivals at work and walk away with your own championship crown? A couple of experts and self described statistical geeks weigh in.
Mike Aresco, Big East commissioner, discusses how conference realignment will impact the future of Big East athletics.
The NCAA tourney is infamous for the productivity loss it supposedly engenders, but it's hardly the costliest workplace distraction.
CNBC's Brian Shactman offers his sports predictions for 2013.
Under Armour's women's business is up 30 percent annually over the past five years. Kevin Plank, chairman, president & CEO of Under Armour, weighs in.
The most intense competition might be for the space on players' wrists — and yours.
On the final play of Monday night's NFL game, a controversial touchdown call changed the game's outcome. Some sources say it was a $150-300 million dollar swing. Various Las Vegas sources told CNBC, it was much more than that.
On the final play of Monday night's game between the Seattle Seahawks and the Green Bay Packers, a Seahawks pass was called a touchdown when it appeared Green Bay had actually intercepted the ball. But does a "blown call" really matter?
At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear. The New Jersey Nets were never cool. The BROOKLYN Nets are.
Sports ticketing has always been under pricing and availability pressures—and subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
If my calculations are right, tonight's tip time puts halftime around 10:30pm ET, the end of the game at around 11:50 pm ET and the annual tradition of One Shining Moment at around 10 minutes past midnight.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
When the 13th seeded Ohio Bobcats take on North Carolina tonight in the NCAA Tournament, the team is also playing the underdog role for its apparel sponsor, Russell Athletic.