As children, Ryan and Adam Goldston were some of the very first test dummies for LA Gear’s famous lighted shoes and later saw the very first prototypes of the Reebok pumps. Their father Mark was the president of LA Gear and the chief marketing officer of Reebok during those two big revolutionary shoe concepts.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.
With agent investigations now taking place at North Carolina, South Carolina and Florida, the NCAA is telling us that its investigative team is getting more tips and acting on them now more than ever before. Puhleeze. The NCAA hasn't been interested in monitoring agent conduct for a quarter of a century.
Starting with his initial story that day that was the first to detail a possible move by six Big XII schools to the Pac-10, Brown has broken nearly every part of the college realignment story that resulted in a new 10-team Big XII with Colorado leaving for the Pac-10 and Nebraska going to the Big Ten.
Pressured perhaps by the heat that Texas legislators might push for Baylor to go to the Pac-10 as a condition of the three other Texas schools making the move, Colorado jumped to the Pac-10 as soon as they got the invitation. Perhaps believing that the conference was destined to crumble, Nebraska went for greener pastures to the Big Ten. As hard of it is to believe, the record will show, that the loss of these two teams saved the Big XII.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.