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  • ESPN.com Needs Better Prize For Bracket Contest Thursday, 17 Mar 2011 | 12:46 PM ET

    Winning ESPN.com's Tournament Challenge is a huge accomplishment. It means winning a fantasy contest that involves more entries than any other contest. But if you win and your bracket comes out on the top of what will be more than six million entries from more than three million people, don't expect to retire or even buy a half of a car.

  • Do We Have A Bracket Crisis? Thursday, 17 Mar 2011 | 10:49 AM ET

    How many brackets does the average American fill out? It's probably more than you think. There are many people who are filling out more than five brackets each.

  • Last year, CBS and Turner signed a 14-year, $10.8 billion deal to broadcast the men's NCAA basketball tournament. I sat down with Sean McManus , CBS News and Sports president, and David Levy, Turner’s president of Sales, Distribution and Sports, to discuss the deal.

  • The Case for NOT Filling Out a Bracket Wednesday, 16 Mar 2011 | 1:39 PM ET

    Like many of you, there was a time when I filled out five brackets and entered them in five different polls. Might as well give myself as many chances to win, right? But over the years, I found it harder to watch games that way. Why? Because I had so many different combinations, I forgot who I had to root for. When I checked my brackets and had both, it was just weird. How many games a year do you watch in which you are rooting for bothteams?

  • Like most businesses, the hospitality industry surrounding the NCAA Tournament is on the rebound.

  • By The Numbers: Business of the NCAA Tournament Monday, 14 Mar 2011 | 9:31 AM ET
    NCAA Basketball Trophy

    The NCAA men's basketball tournament, which starts tomorrow, is big business. Here is a snapshot of some of the numbers.

  • Head coach Jim Tressel of the Ohio State Buckeyes

    When coaches are suspended by the school or the NCAA, that coach should not receive the salary he was to receive for those suspended games. Sure, a coach spends many more hours in practice, studying film and drawing up game plans, but we can easily figure out a fair prorated breakdown.

  • Deron Williams

    There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.

  • Irina Shayk Caption Contest Winners Wednesday, 23 Feb 2011 | 11:26 AM ET

    Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest.  We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Catching Up With Johnny McEntee Friday, 11 Feb 2011 | 4:27 PM ET

    UCONN’s backup quarterback Johnny McEntee is the darling of the viral video world after his trick shot video blew up on YouTube. We talked with “Johnny Mick” about how it all went down. If you haven’t seen it, watch it here first.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Jimmer Fever Hits BYU Friday, 28 Jan 2011 | 9:59 AM ET
    Jimmer Fredette jersey

    BYU senior guard Jimmer Fredette proved again this week that he's a one-man scoring machine, draining 43 points in the Cougars victory over previously undefeated San Diego State on Wednesday night. It was his third game in the last four that he scored at least 40 points.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • UCONN Auriemma's Gender Card Play Doesn't Work Thursday, 23 Dec 2010 | 10:19 AM ET
    NCAA champion University of Connecticut women's basketball team

    Before the UCONN women's basketball team won its record 89th consecutive game on Tuesday night, surpassing the record of the great John Wooden coached UCLA teams from some four decades ago, coach Geno Auriemma suggested that his team would be slighted in the media coverage because the record was accomplished by women not men.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • NCAA Basketball Trophy

    “As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

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