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  • $1 Million furniture giveaway     Friday, 29 Aug 2014 | 2:32 PM ET

    Shoppers at Ashley Furniture are getting $1 million in free stuff, after the owner in College Station, Texas, said it would reimburse anything bought last week if A&M Aggies beat South Carolina Gamecocks by more than 10 points. Mark Wilks, Ashley Furniture Store owner, says he's happy about the deal.

  • New helmet cam shows coaches what players see Thursday, 21 Aug 2014 | 11:49 AM ET
    Helmet Cam by Sports Video Innovations.

    A new helmet with an embedded HD video camera is taking professional and college football by storm.

  • Purdue's Daniels sees pushback on college costs Wednesday, 13 Aug 2014 | 12:06 PM ET
    A student rides a bicycle past the bell tower on the campus of Purdue University in West Lafayette, Indiana.

    The seemingly "unlimited ability" of colleges to increase costs has "run its course" as a business model for higher education, Purdue's Mitch Daniels tells CNBC.

  • Judge sides with athletes challenging NCAA pay Friday, 8 Aug 2014 | 6:39 PM ET
    NCAA Final Four signage at AT&T Stadium on March 31, 2014 in Arlington, Texas

    More than 20 current and former athletes sued, saying that players should share in the profits of college athletics.

  • School sells grass (the other kind) to make cash Monday, 19 May 2014 | 2:10 PM ET
    Notre Dame vs. Ohio State

    The University of Notre Dame is planning to make way for new football turf, so it's selling off used grass for nearly $150 a pop.

  • Michael Sam jerseys outselling No. 1 draft pick Monday, 12 May 2014 | 1:41 PM ET
    Michael Sam's St. Louis Rams jersey as shown on NFLSHOP.com

    Michael Sam may not have been chosen until the final round of the NFL draft, but the first openly gay player drafted is already selling fast.

  • Scoring big in the NFL draft     Friday, 9 May 2014 | 8:55 AM ET

    NBC's Rob Simmelkjaer, "Speaking of Sports" host, discusses the hot picks in Thursday night's National Football League draft.

  • Hottest 2014 NFL Draft picks     Friday, 9 May 2014 | 6:49 AM ET

    NBC's Dave Briggs, "SportsDash" host, discusses the National Football League's draft picks and shares his thought on which team will likely benefit the most in the 2014 season.

  • The Northwestern union vote may not mean much Friday, 25 Apr 2014 | 12:14 PM ET
    Kain Colter, No. 2 of the Northwestern Wildcats, passes against the Syracuse Orange at Ryan Field in September 2013 in Evanston, Ill.

    It's likely to be months before results of the vote are known. The outcome may not be as crucial as what the NLRB in Washington decides.

  • Northwestern's blitz to keep players from unionizing Thursday, 24 Apr 2014 | 12:51 PM ET
    Northwestern Coach Pat Fitzgerald has urged his football players to vote no on a bid to form a union. The vote is set for Friday.

    When the NLRB ruled that scholarship football players could unionize, the Northwestern began a wide-ranging campaign to defeat a vote, NYT reports.

  • Top college players could be worth $1M on open market Saturday, 12 Apr 2014 | 9:02 AM ET
    Shabazz Napier #13 of the Connecticut Huskies celebrates on the court after defeating the Kentucky Wildcats 60-54 in the NCAA Men's Final Four Championship at AT&T Stadium on April 7, 2014 in Arlington, Texas.

    If college athletes ever get paid, their salaries could be in the hundreds of thousands of dollars, if not millions.

  • College sports unions: 'Careful what you wish for' Thursday, 27 Mar 2014 | 4:33 PM ET
    Northwestern University quarterback Kain Colter, No. 2, wears APU for "All Players United" on wrist tape as he scores a touchdown during an NCAA football game against Maine in Evanston, Ill.

    If the ruling on allowing Northwestern University football players to unionize stands all challenges, it may not be so easy to do.

  • NBC Sports' Rob Simmelkjaer provides insight into the NLRB allowing Northwestern football players to unionize.

  • Football players react to Sam     Tuesday, 11 Feb 2014 | 10:50 AM ET

    Many former and current football players have commented on NFL draft prospect Michael Sam's announcement that he is gay, including Ryan Mouton of the Redskins, and David King of the Bengals.

  • Belk Stores may score big with the bowl game Saturday, 28 Dec 2013 | 7:00 AM ET
    Fans take in the Belk Bowl.

    As part of a national marketing campaign to woo female fans, Belk Stores renews its sponsorship of the college football game that bears its name.

  • The lawsuit that could reshape college sports Saturday, 21 Dec 2013 | 1:00 PM ET
    Ed O'Bannon

    Win or lose, a lawsuit against the NCAA to give college athletes compensation for the use of their likeness will likely change collegiate athletics.

  • Best bowl gifts of 2014     Friday, 20 Dec 2013 | 12:53 PM ET

    CNBC's Dominic Chu reports on the gifts players at college bowl games will receive, including Fossil watches and Oakley sunglasses. The limit each player can receive is up to $550.

  • Coolest college bowl gifts of 2014     Friday, 20 Dec 2013 | 10:58 AM ET

    CNBC's Dominic Chu looks at what college football bowl games award the best gifts to the players. Chu also breaks down the ticket prices of the BCS games.

  • Like college bowl games? You'll love next year Friday, 13 Dec 2013 | 1:17 PM ET
    Eddie Lacy No. 42 of the Alabama Crimson Tide runs against the Notre Dame Fighting Irish during the 2013 Discover BCS National Championship Game at Sun Life Stadium on Jan. 7, 2013 in Miami Gardens, Fla.

    Get ready sports fans. There are 35 college football bowl games for your holiday viewing, and next year's even better.

  • Barry Switzer's plan to take over college football Tuesday, 12 Nov 2013 | 12:01 PM ET
    Former University of Oklahoma head football coach Barry Switzer, circa 1988.

    Former college football coach Barry Switzer has turned a man cave in his Oklahoma home into a base for a webcast he calls Coaches' Cabana.