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  • Belk Stores may score big with the bowl game Saturday, 28 Dec 2013 | 7:00 AM ET
    Fans take in the Belk Bowl.

    As part of a national marketing campaign to woo female fans, Belk Stores renews its sponsorship of the college football game that bears its name.

  • The lawsuit that could reshape college sports Saturday, 21 Dec 2013 | 1:00 PM ET
    Ed O'Bannon

    Win or lose, a lawsuit against the NCAA to give college athletes compensation for the use of their likeness will likely change collegiate athletics.

  • Best bowl gifts of 2014     Friday, 20 Dec 2013 | 12:53 PM ET

    CNBC's Dominic Chu reports on the gifts players at college bowl games will receive, including Fossil watches and Oakley sunglasses. The limit each player can receive is up to $550.

  • Coolest college bowl gifts of 2014     Friday, 20 Dec 2013 | 10:58 AM ET

    CNBC's Dominic Chu looks at what college football bowl games award the best gifts to the players. Chu also breaks down the ticket prices of the BCS games.

  • Like college bowl games? You'll love next year Friday, 13 Dec 2013 | 1:17 PM ET
    Eddie Lacy No. 42 of the Alabama Crimson Tide runs against the Notre Dame Fighting Irish during the 2013 Discover BCS National Championship Game at Sun Life Stadium on Jan. 7, 2013 in Miami Gardens, Fla.

    Get ready sports fans. There are 35 college football bowl games for your holiday viewing, and next year's even better.

  • Barry Switzer's plan to take over college football Tuesday, 12 Nov 2013 | 12:01 PM ET
    Former University of Oklahoma head football coach Barry Switzer, circa 1988.

    Former college football coach Barry Switzer has turned a man cave in his Oklahoma home into a base for a webcast he calls Coaches' Cabana.

  • CNBC's Jane Wells talks to legendary coach Barry Switzer about his new venture, CoachesCabana.com.

  • Barry Switzer covers Oklahoma games from his "coaches cabana," reports CNBC's Jane Wells. Since Switzer never shows the games, they don't have to pay rights to the NCAA.

  • Watch college football without seeing it     Friday, 8 Nov 2013 | 11:55 AM ET

    Broadcasting live from Barry Switzer's man cave? CNBC's Jane Wells reports on the legendary coach's webcast of himself and his friends watching and commenting on college games. The service is spreading to other schools with other coaches.

  • Options Action: Time to drop EA?     Friday, 27 Sep 2013 | 4:49 PM ET

    Brian Stutland of Stutland Volatility Group, looks at how options traders are betting on Electronic Arts after dropping production of their NCAA college football game for 2014.

  • Alabama rematch with Manziel scores record price Saturday, 14 Sep 2013 | 7:00 AM ET
    Quarterback Johnny Manziel #2 of the Texas A&M Aggies is tackled by defensive back Vinny Sunseri #3 and defensive back Dee Milliner #28 of the Alabama Crimson Tide during the game at Bryant-Denny Stadium on November 10, 2012 in Tuscaloosa, Alabama.

    Saturday's rematch between Alabama and Texas A&M is one of the most anticipated games in college football—and one of the most expensive.

  • The big business of professional football     Wednesday, 4 Sep 2013 | 8:11 AM ET

    NFL Commissioner Roger Goodell believes football is made to be played in the elements, so he's excited about having the Super Bowl in the Northeast. He also addresses the NFL's concussion settlement with the Players Association.

  • Oregon's secret weapon     Tuesday, 13 Aug 2013 | 7:52 PM ET

    CNBC's Jane Wells offers a look inside Eugene, Oregon's brand new state of the art football facility at the University of Oregon.

  • $68 million football facility at U of Oregon     Tuesday, 13 Aug 2013 | 2:52 PM ET

    CNBC's Jane Wells is live in Eugene, Oregon, at the University of Oregon discussing the new $68 million football facility, with University of Oregon's starting quarterback Marcus Mariota, and head coach Mark Helfrich.

  • University of Nike: One football team's lush digs Tuesday, 13 Aug 2013 | 1:17 PM ET
    The players' lounge at the University of Oregon's football practice facility. Some of the furnishings feature Italian leather.

    If money can buy championships, then the pressure is on the University of Oregon, where money is no object inside its new Football Performance Center.

  • Duck, duck, money?     Tuesday, 13 Aug 2013 | 11:46 AM ET

    CNBC's Jane Wells is live at the mulitmillion-dollar football complex at the University of Oregon with Rob Mullens, athletic director, to discuss the department's $95 million budget.

  • Big bucks behind college football     Tuesday, 13 Aug 2013 | 10:13 AM ET

    CNBC's Jane Wells is live at the mulit-million dollar football complex at the University of Oregon reporting why college football is one of the most lucrative sports out there.

  • CNBC's Jane Wells visits the University of Oregon's $68 million football performance center, paid for by alum and Nike co-founder Phil Knight and his wife, Penny.

  • Big 12 Changes the Rules & Gets Tech Upgrade     Tuesday, 30 Apr 2013 | 8:42 AM ET

    Bob Bowlsby, Big 12 commissioner, talks about the new playoff system coming to college football and the demand by fans.

  • Draft Dark Horse Alfred Morris     Friday, 26 Apr 2013 | 3:00 PM ET

    Washington Redskin's running back Alfred Morris went from a 6th round draft pick to one of the leading rushers in the NFL.

Most Popular Video

Thursday, 24 Apr 2014 | 3:25 AM ET

Mark Hawtin, investment director at GAM, says Apple's share price is "incredibly cheap".

Thursday, 24 Apr 2014 | 1:05 AM ET

Jerry Braakman, chief investment officer at First American Trust, says Apple and Facebook reported "great" results and owning technology stocks is still attractive.

Thursday, 24 Apr 2014 | 12:16 AM ET

Manpreet Gill, Senior Investment Strategist at Standard Chartered Bank, attributes the decline of Japanese shares to the lack of a TPP agreement during U.S. President Barack Obama's visit to Tokyo.