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  • CNBC’s College Football All-Name Team Friday, 6 Aug 2010 | 12:20 PM ET

    It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.

  • Is Matt Leinart Still Marketable? Wednesday, 4 Aug 2010 | 3:21 PM ET
    Matt Leinart

    When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.

  • IMG’s Acquisition Is Good For The College Business Thursday, 29 Jul 2010 | 1:25 PM ET

    Sports management firm IMG announced yesterday that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams.

  • One-on-One with Pac-10/Pac-12 Commissioner Larry Scott Wednesday, 28 Jul 2010 | 2:51 PM ET
    Commissioner Larry Scott

    Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • Is The NCAA Really Boasting About Agent Regulation? Tuesday, 20 Jul 2010 | 1:49 PM ET
    College Football

    With agent investigations now taking place at North Carolina, South Carolina and Florida, the NCAA is telling us that its investigative team is getting more tips and acting on them now more than ever before. Puhleeze. The NCAA hasn't been interested in monitoring agent conduct for a quarter of a century.

  • Tebow Leading League In Jersey Sales Wednesday, 7 Jul 2010 | 11:50 AM ET
    Tim Tebow

    It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • Conference Realignment Puts Orangebloods.com On The map Wednesday, 16 Jun 2010 | 9:55 AM ET
    OrangeBloods.com

    Starting with his initial story that day that was the first to detail a possible move by six Big XII schools to the Pac-10, Brown has broken nearly every part of the college realignment story that resulted in a new 10-team Big XII with Colorado leaving for the Pac-10 and Nebraska going to the Big Ten.

  • Losing The Right Two Schools Saved The Big XII Tuesday, 15 Jun 2010 | 1:58 PM ET
    Big XII Conference

    Pressured perhaps by the heat that Texas legislators might push for Baylor to go to the Pac-10 as a condition of the three other Texas schools making the move, Colorado jumped to the Pac-10 as soon as they got the invitation. Perhaps believing that the conference was destined to crumble, Nebraska went for greener pastures to the Big Ten. As hard of it is to believe, the record will show, that the loss of these two teams saved the Big XII.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • Business Of Tiger Woods: Six Months Later Wednesday, 26 May 2010 | 12:37 PM ET

    Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.

  • SportsGrid Debuts With A Robust Offering Tuesday, 25 May 2010 | 2:10 PM ET
    Sportsgrid

    Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.

  • FedEx Orange Bowl

    The recent announcement that FedEx would not be back as title sponsor of the Orange Bowl is noteworthy for the reason why the 21-year relationship ended.

  • Football stadium seats

    As the cost of constructing these buildings continues to climb, how do you offset the need for greater revenue generation when there is an inherent lack of ability to accommodate additional event days for other uses in these custom, single purpose designs?

  • Hispanic Millennials: The Future of the MLS Thursday, 20 May 2010 | 9:34 AM ET
    Goalkeeper Kasey Keller of Seattle Sounders FC kicks the ball into play.

    Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.

  • Should The NCAA Forever Own My Rights? Monday, 17 May 2010 | 10:46 AM ET

    It seems like the NCAA doesn’t want anyone using a players’ name to make money besides them...It doesn’t seem fair that the NCAA is the only one with rights to make money off of college athletes. I think some changes need to be made to give some of the rights back to the players.

  • How Teams Can Be Better With Social Media Friday, 14 May 2010 | 12:12 PM ET

    Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.