College Football
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Bob Bowlsby, Big 12 commissioner, talks about the new playoff system coming to college football and the demand by fans.
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In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.
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In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
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CNBC's Darren Rovell shares details of Peyton Manning's meeting with Broncos' Executive VP, Football Operations John Elway and head coach John Fox last week.
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As a quarterback for Baylor, he won a Heisman trophy and is likely to be a top five draft pick in April. Robert Griffin, also known as RG III, explains his next move.
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Nevin Shapiro is the conman at the center of a college football scandal. Who is this man who jeopardized the future of the University of Miami's football team and how did he steal the millions that made it all possible?
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For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.
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Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
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Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
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The 'Madden' franchise remains a sales juggernaut with little real competition in the console area. The mobile platform, however, still seems up for grabs.
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The NFL has been a part of the landscape for about as long as videogames have been around – and anything with such longevity tends to ruffle some feathers among both players and publishers.
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Longtime Penn State Coach Joe Paterno, who was fired last year over his handling of an alleged child sex-abuse scandal, has died after a battle with lung cancer. He was 85.
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Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
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CNBC's Darren Rovell has a look ahead of tonight's Alabama and LSU battle for best college football team, and the big business of college football.
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There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.
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Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.
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Rudy Ruettiger, the hero behind the underdog film 'Rudy' is making headlines for all the wrong reasons. CNBC's Darren Rovell has the story.
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For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
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The NFL announced it has extended its TV contracts with CBS, Fox and NBC through the 2022 season, with Mark Lazarus, NBC Sports Group chairman, and CNBC's Darren Rovell.
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Jockey, Nike and FRS are just some the companies that took a chance on Tim Tebow making it at the pro level against all odds. But the company that has likely reaped the most cash from Tebow's success if a Florida-based memorabilia company called Palm Beach Autographs.
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Robert Griffin III set the Twitter world on fire Saturday night when he raised his pant leg to reveal a heroic choice in hosiery before he went on to win the Heisman Trophy. The big reveal resulted in Twitter timelines filled with screencaps of his Superman Cape socks and sent many scrambling to buy the item online.