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  • More people might know of Marv Albert or Jim Nantz, but if you ask a sports fan who the most dynamic announcer in the game, the odds are Gus Johnson will come up. He is, after all, the only announcer that fans actually tune in for, even if they have no rooting interest. He’s also one of the few with his own unofficial Internet soundboard.

  • March Madness Money     Friday, 18 Mar 2011 | 1:53 PM ET

    The only thing crazier than March Madness are the numbers, including broadcast rights, which cost Turner and CBS $10.4 billion, and an additional $2.5 billion that will be bet on the tournament, reports CNBC's Darren Rovell.

  • The most bogus estimate of the year came out last week. You know it well. It’s the one from Challenger, Gray and Christmas, a global outplacement consultancy firm, that estimates how much time the American workforce loses from paying attention to March Madness at work.

  • ESPN.com Needs Better Prize For Bracket Contest Thursday, 17 Mar 2011 | 12:46 PM ET

    Winning ESPN.com's Tournament Challenge is a huge accomplishment. It means winning a fantasy contest that involves more entries than any other contest. But if you win and your bracket comes out on the top of what will be more than six million entries from more than three million people, don't expect to retire or even buy a half of a car.

  • Do We Have A Bracket Crisis? Thursday, 17 Mar 2011 | 10:49 AM ET

    How many brackets does the average American fill out? It's probably more than you think. There are many people who are filling out more than five brackets each.

  • Last year, CBS and Turner signed a 14-year, $10.8 billion deal to broadcast the men's NCAA basketball tournament. I sat down with Sean McManus , CBS News and Sports president, and David Levy, Turner’s president of Sales, Distribution and Sports, to discuss the deal.

  • The Case for NOT Filling Out a Bracket Wednesday, 16 Mar 2011 | 1:39 PM ET

    Like many of you, there was a time when I filled out five brackets and entered them in five different polls. Might as well give myself as many chances to win, right? But over the years, I found it harder to watch games that way. Why? Because I had so many different combinations, I forgot who I had to root for. When I checked my brackets and had both, it was just weird. How many games a year do you watch in which you are rooting for bothteams?

  • Like most businesses, the hospitality industry surrounding the NCAA Tournament is on the rebound.

  • By The Numbers: Business of the NCAA Tournament Monday, 14 Mar 2011 | 9:31 AM ET
    NCAA Basketball Trophy

    The NCAA men's basketball tournament, which starts tomorrow, is big business. Here is a snapshot of some of the numbers.

  • Head coach Jim Tressel of the Ohio State Buckeyes

    When coaches are suspended by the school or the NCAA, that coach should not receive the salary he was to receive for those suspended games. Sure, a coach spends many more hours in practice, studying film and drawing up game plans, but we can easily figure out a fair prorated breakdown.

  • Autograph King Signs Newton, Ingram and Fairley Tuesday, 1 Mar 2011 | 3:52 PM ET
    Cam Newton

    For 15 years, Gary Takahashi has made some of the most bold calls in the sports autograph world. From his office in Kaneohe, Hawaii, he determines whose John Hancock he can sell at a premium price and offers guaranteed cash, sometimes in the seven-figure range. The players that Takahashi’s company, GT Sports Marketing, does deals with are usually the most marketable guys in the draft. So who did he sign to exclusive deals this year? Well, they all played their ball in Alabama.

  • Deron Williams

    There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.

  • Irina Shayk Caption Contest Winners Wednesday, 23 Feb 2011 | 11:26 AM ET

    Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest.  We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Catching Up With Johnny McEntee Friday, 11 Feb 2011 | 4:27 PM ET

    UCONN’s backup quarterback Johnny McEntee is the darling of the viral video world after his trick shot video blew up on YouTube. We talked with “Johnny Mick” about how it all went down. If you haven’t seen it, watch it here first.

  • Cam Newton's Shoe & Apparel Negotiations Heat Up Friday, 11 Feb 2011 | 3:00 PM ET
    Cam Newton

    Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

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