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  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • University of Maryland's New Uniforms  Tuesday, 6 Sep 2011 | 2:51 PM ET

    Sean McGowan, Needham and Company managing director of equity research and CNBC's Darren Rovell have the story on University of Maryland's debut of their new uniforms in a game against Miami.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • Texas A&M Aggies vs. Montana State Bobcats college football game at Kyle Field

    There's been much talk about the SEC's television contracts and how the addition of Texas A&M would change the conference. If the conference is different, even by one member, the thinking goes that the SEC could re-open its television deals with CBS and ESPN, deals that were signed in 2009 and now seem to be below market value. But adding A&M won't mean that CBS and ESPN will automatically have to pay more than the $825 million and the $2.25 billion they respectively agreed to pay for 15 years of rights. Why? Because there's already protections in its current contract.

  • Players Side Of The NFL Deal Hard To Swallow Wednesday, 17 Aug 2011 | 4:24 PM ET

    When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.

  • Quarterback Terrelle Pryor #2 of the Ohio State Buckeyes celebrates the Buckeyes 31-26 victory against the Arkansas Razorbacks during the Allstate Sugar Bowl at the Louisiana Superdome on January 4, 2011 in New Orleans, Louisiana.

    The fantasy around the offices of the NCAA is that the jersey numbers produced by the manufacturers have little to do with the players who play in them. The reality is that schools give specific numbers to the Nikes and the Under Armours of the world that correspond to the numbers of their biggest stars. No where is this more prevalent this fall than in Columbus, Ohio, where retailers are trying to deal with the glut of No. 2 Ohio State jerseys that they have. Embroiled in scandal, their star Terrelle Pryor is gone, but his jerseys are everywhere.

  • How Much Do Donors Pay For College Football? Thursday, 11 Aug 2011 | 3:28 PM ET

    One of the big mysteries in the business of the college game is how much donors pay for their seats at games. The ticket prices are public, but donation levels are rarely made explicit.

  • The Top 25 Names In College Football This Year Wednesday, 10 Aug 2011 | 1:01 PM ET

    I've always been obsessed with crazy names. In 1997, as sports editor of the Northwestern Chronicle, I unveiled my first name team.

  • The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.

  • Coaches are more likely to ban Twitter than deal with it.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • Pac-12 Conference

    In his brief tenure as commissioner of the Pac-10 (now Pac-12), Larry Scott has done an incredible job. He brought in Colorado and Utah, pulled in a 12-year, $3 billion TV contract with ESPN & Fox and recently announced a national Pac-12 Network along with six regional channels to more intensely cover the conferences' 12 schools. We sat down with Scott today to talk about the remarkable business that is college sports.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Skechers Deal With Woodhead A Good Move Friday, 8 Jul 2011 | 3:42 PM ET

    An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.

  • Under Armour Signs Kemba Walker Tuesday, 5 Jul 2011 | 4:14 PM ET

    Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Under Armour CEO Plans Big Growth for Company Friday, 17 Jun 2011 | 1:21 PM ET
    Under Armour

    Under Armour stock is up 450 percent since its bottom during the recession and the company has announced aggressive expansion plans, with a goal of doubling revenue by the end of 2013.

  • College Football BCS, Justice Department to Meet Thursday, 2 Jun 2011 | 2:53 PM ET
    Football

    The Justice Department, which has raised antitrust concerns about college football's Bowl Championship Series, will meet with the organization this summer.