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  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • Is Niche Business Gatorade's Secret Weapon? Thursday, 5 May 2011 | 11:29 AM ET
    Gatorade G Series Fit

    Just a decade ago, sports drink consumers pretty much had one Gatorade option — full calorie Gatorade. Brand managers at the time reasoned that the formula for the masses didn't need to be changed. The Gatorade formula designed by four University of Florida doctors in 1965 was still perfect athletes of all shapes and sizes. But the business quickly changed.

  • Another Huge TV Deal Proves Sports Is King Tuesday, 3 May 2011 | 2:07 PM ET
    Pac-12 Conference

    The Pac-10/12 will be announcing a 12-year television deal with Fox and ESPN reportedly worth $3 billion. How is possible? Easy. Sports are the best bet on the entire television landscape. People get sick of sitcoms, reality shows and soap operas, but fans don't lose interest in a sport.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...

  • By The Numbers: Spring Game Attendance Monday, 18 Apr 2011 | 9:35 AM ET

    The worst college football you will ever see is a spring game. Nothing about it is real football, but the game where teams play themselves draw crowds because fans are so excited to see something after a three month absence.

  • Twitter

    I had seen the light. It was blinking. And it was calling my name. It wanted me to click. It wanted to show me the new tweets I had waiting for me. I had to resist. At 10:30 pm last Monday night, I began a voluntary six-day vacation from Twitter dubbed a "Tweetcation."

  • Tournament Ratings Up, Final Game Down Tuesday, 5 Apr 2011 | 3:47 PM ET

    Ratings for last night’s UConn-Butler didn’t turn out to be as disasterous as the game. CBS earned an 11.7 rating, down 17.6% from last year’s matchup, which featured Butler and Duke. That game, which got a 14.2 national rating, turned out to be the most watched game since 2005, when North Carolina beat Illinois.

  • How Will Tonight’s NCAA Final Rate? Monday, 4 Apr 2011 | 9:27 AM ET
    Kemba Walker #15 of the UConn Huskies goes to the basket against DeAndre Liggins #34 of the Kentucky Wildcats during the National Semifinal.

    While many have cited Butler’s participation in the finals for a second straight year as one of the reasons people will watch, I’m not in that camp. I believe that the people who would have watched this game anyway will watch, but there will be more people on the fence who won’t watch it than people are accounting for.

  • E-tickets have long been integrated into the world of air travel. It was first done in 1996 as a more convenient way to travel. For the airlines, it also reduced printing costs. But the move to electronic tickets didn't impose new terms on the consumer, which is not the case in the world of concert and sports tickets. Companies that have encouraged teams and artists to use their digital platforms have a further, more dangerous pitch from the fan's standpoint: With digital, you can better control the flow of who gets what ticket, what they can do with it and whether you can make money off the transfer.

  • The NFL always gets so much credit as a growing robust business, but the financials behind college football aren't published as often. I just had a chance to look at some data released by the National Football Foundation and I thought it was worth passing on some of these incredible numbers.

  • Shelvin Mack #1 of the Butler Bulldogs celebrates defeating the Florida Gators 74 to 71 in overtime

    For the first time in NCAA men's basketball tournament history, there will be no number one or number two seed in the Final Four. It's surely fun to see Butler still in it and VCU — who had to win one more game than the other teams — still around. But is it good for business?

  • Butler Gets A Bigger Piece Of Winning Pie Friday, 25 Mar 2011 | 3:58 PM ET
    Ronald Nored #5 of the Butler Bulldogs brings the ball down the court against the Old Dominion Monarchs during the second round of the 2011 NCAA men's basketball tournament at the Verizon Center on March 17, 2011 in Washington, DC.

    Since 2000, Butler has played in 21 NCAA tournament games - the second biggest percentage of any school in any conference in the last decade. It brings up the question, how much should a conference be sharing when it has teams that carry so much of the load?

  • Basketball

    As University of Richmond athletic director Jim Miller was sitting on the plane flying home late Saturday night, he surveyed the scene. His men's basketball team had just beaten Morehead State. The Spiders were in the Sweet 16 for the first time since 1988. But amidst the raucous crowd that was filled with adrenaline, Miller couldn't help but think, how long could he keep his coach?

  • Schools Hoping Cinderella Run Funds Facilities Tuesday, 22 Mar 2011 | 1:43 PM ET
    Boatwright Memorial Library

    The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.

  • Mets Owners Seek Dismissal of $1 Billion Madoff Case Sunday, 20 Mar 2011 | 6:28 PM ET

    Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.

  • More people might know of Marv Albert or Jim Nantz, but if you ask a sports fan who the most dynamic announcer in the game, the odds are Gus Johnson will come up. He is, after all, the only announcer that fans actually tune in for, even if they have no rooting interest. He’s also one of the few with his own unofficial Internet soundboard.

  • The most bogus estimate of the year came out last week. You know it well. It’s the one from Challenger, Gray and Christmas, a global outplacement consultancy firm, that estimates how much time the American workforce loses from paying attention to March Madness at work.

  • ESPN.com Needs Better Prize For Bracket Contest Thursday, 17 Mar 2011 | 12:46 PM ET

    Winning ESPN.com's Tournament Challenge is a huge accomplishment. It means winning a fantasy contest that involves more entries than any other contest. But if you win and your bracket comes out on the top of what will be more than six million entries from more than three million people, don't expect to retire or even buy a half of a car.