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  • Tonight's NCAA Final Start Time Is Ridiculous Monday, 2 Apr 2012 | 1:54 PM ET
    NCAA Final Four 2012

    If my calculations are right, tonight's tip time puts halftime around 10:30pm ET, the end of the game at around 11:50 pm ET and the annual tradition of One Shining Moment at around 10 minutes past midnight.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Warren Buffett

    When the 13th seeded Ohio Bobcats take on North Carolina tonight in the NCAA Tournament, the team is also playing the underdog role for its apparel sponsor, Russell Athletic.

  • NCAA Basketball Trophy

    Out of the 16 teams left in the men's NCAA basketball tournament, four come from the Big Ten (Indiana, Wisconsin, Michigan State and Ohio State).

  • Top 10 Best-Selling College Basketball Jerseys Wednesday, 14 Mar 2012 | 3:58 PM ET
    The NCAA makes it a taboo subject because players don’t get paid royalties for their jerseys. Their excuse? The players’ names are not on the back. But every year, schools give manufacturers specific numbers that correlate to the best players on their team. So we went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this year.

    We went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this season.

  • Head coach Mark Gottfried of the North Carolina State Wolfpack.

    There are some nice bonuses for coaches whose teams make the NCAA Tournament. Many of them make a standard $25,000 to $30,000 for reaching the Big Dance. But NC State’s Mark Gottfried has a bonus for making the tournament that rivals a championship bonus.

  • March Madness: By The Numbers Monday, 12 Mar 2012 | 1:19 PM ET
    John 'Big Nut' Peters, fan of the Ohio State Buckeyes, holds up a sign which reads 'March Madness' against the Michigan State Spartans during the Final Game of the 2012 Big Ten Men's Conference Basketball Tournament.

    With the NCAA men's basketball tournament field finally set, it's time to break down the bracket in our own unique way.

  • John Shurna #24 of the Northwestern Wildcats attempts to control the ball against Andre Ingram #30 of the Minnesota Golden Gophers during their first round game of 2012 Big Ten Men's Basketball Conferene Tournament.

    It’s not easy being purple. There’s nothing I can take to numb the pain I feel this morning. Not Tylenol, not Aleve, not even a couple beers later on can temporarily lift the ache I feel in my heart.

  • Marinatto Celebrates Big East Conference   Monday, 5 Mar 2012 | 3:45 PM ET
    Marinatto Celebrates Big East Conference

    John Marinatto, Big East commissioner, discusses the Big East kick-off at Madison Square Garden on Tuesday and how the conference plans to stay relevant after some big name defections, like Syracuse and Pittsburgh.

  • Chicago Cubs Owner Talks Baseball, New Leadership & Investor Confidence

    Owner of the Chicago Cubs Tom Ricketts offers his view on business and baseball: "Expect these guys to play hard," he tells CNBC's Carl Quintanilla.

  • Big Heads Become Cottage Industry Tuesday, 21 Feb 2012 | 1:55 PM ET
    Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • Jeremy Lin

    He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the  New York  Knicks on a seven-game winning streak.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • Golden Bear on Tiger's Comeback   Thursday, 26 Jan 2012 | 12:17 PM ET
    Golden Bear on Tiger's Comeback

    Golf champion Jack Nicklaus is teaming up with the PGA at the industry's largest trade show to revitalize golf as sport. CNBC's Darren Rovell speaks with him about Tiger Wood's comeback.

  • In Videogames, Even Football Isn't Without Controversy Wednesday, 25 Jan 2012 | 3:38 PM ET
    football-money-200.jpg

    The NFL has been a part of the landscape for about as long as videogames have been around – and anything with such longevity tends to ruffle some feathers among both players and publishers.

  • twitter-bird-ban-200.jpg

    As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the internal memos schools are sending athletes in regard to social media conduct.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET
    brady_tom_100410_2_200.jpg

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Les Miles

    There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.

  • NCAA President: No Pay For Players on Jersey Sales Thursday, 22 Dec 2011 | 3:51 PM ET
    Denard Robinson

    Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.