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  • College Jersey Hypocrisy Continues Wednesday, 29 Sep 2010 | 11:44 AM ET
    A.J. Green

    A.J. Green will finally play this Saturday. In his absence his Georgia Bulldogs have gone 1-3. While Green has been apologetic for selling his Independence Bowl jersey to a person the NCAA terms an agent, which resulted in a four-game suspension, many -– including me –- haven’t been so gracious towards the NCAA’s hypocrisy.

  • The Rush Is On For Denard Robinson Jerseys Friday, 17 Sep 2010 | 12:24 PM ET

    In November 2009, Dave Hirth didn’t know what to do. Here, in the middle of another bad Michigan football season, the co-owner of the M Den, the school’s official sports retailer, was forced to place his order with adidas for the following year’s jerseys. What number would he pick when the team didn’t have a clear-cut star?

  • College Football Needs The Washington Generals Wednesday, 15 Sep 2010 | 2:32 PM ET

    The Washington Generals are employed by the Harlem Globetrotters to play against them –- and lose. Big time college football programs sort of do the same thing when they invite a team from the football championship series division (formerly I-AA) to play them at home. The problem is, the football powerhouse is cutting those checks, but seems to be having a harder time winning those games.

  • Since 1991, painter Ted Watts has spent his time painting all the Heisman Trophy winners. In his studio in Oswego, Kansas, he spends two months of his life on each one. So, now that Reggie Bush is returning his 2005 Trophy, does he regret painting it?

  • A.J. Green

    I think we all get it now. It's time for the NCAA to pay players for their jersey sales. It's not fair that Georgia's A.J. Green loses three games of his eligibility for selling his real jersey, but Georgia makes money off selling replicas his No. 8 jerseys.

  • Is The $300 Basketball Shoe Worth It? Wednesday, 8 Sep 2010 | 3:23 PM ET
    Athletic Propulsion Shoe

    As children, Ryan and Adam Goldston were some of the very first test dummies for LA Gear’s famous lighted shoes and later saw the very first prototypes of the Reebok pumps. Their father Mark was the president of LA Gear and the chief marketing officer of Reebok during those two big revolutionary shoe concepts.

  • Boise State Turns Into Licensing Gold Tuesday, 7 Sep 2010 | 3:29 PM ET
    The Boise State Broncos flag is run after a touchdown against the Virginia Tech Hokies.

    In the 2002-03 school season, Boise State made about $70,000 in gross royalties from merchandise. Last season, that number had increased ten fold to more than $700,000 after increased exposure from big time wins over Oklahoma in the 2007 Fiesta Bowl and over TCU in the 2010 version of the game.

  • Every year, stores across the country sell numbered collegiate jerseys. They don't put players names on the back partly because the NCAA can then say that it's not specifically for that player and they can get away with not paying them for the use of their rights.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • CNBC’s College Football All-Name Team Friday, 6 Aug 2010 | 12:20 PM ET

    It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.

  • IMG’s Acquisition Is Good For The College Business Thursday, 29 Jul 2010 | 1:25 PM ET

    Sports management firm IMG announced yesterday that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams.

  • One-on-One with Pac-10/Pac-12 Commissioner Larry Scott Wednesday, 28 Jul 2010 | 2:51 PM ET
    Commissioner Larry Scott

    Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • Is The NCAA Really Boasting About Agent Regulation? Tuesday, 20 Jul 2010 | 1:49 PM ET
    College Football

    With agent investigations now taking place at North Carolina, South Carolina and Florida, the NCAA is telling us that its investigative team is getting more tips and acting on them now more than ever before. Puhleeze. The NCAA hasn't been interested in monitoring agent conduct for a quarter of a century.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • How Much Is LeBron Really Worth to Teams? Thursday, 1 Jul 2010 | 1:41 PM ET

    We don’t know where LeBron James will land, but we do know that, no matter who pays him, he’ll make $16.5 million this upcoming season. The question is, dollar for dollar, is he worth it?