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  • How Will Tonight’s NCAA Final Rate? Monday, 4 Apr 2011 | 9:27 AM ET
    Kemba Walker #15 of the UConn Huskies goes to the basket against DeAndre Liggins #34 of the Kentucky Wildcats during the National Semifinal.

    While many have cited Butler’s participation in the finals for a second straight year as one of the reasons people will watch, I’m not in that camp. I believe that the people who would have watched this game anyway will watch, but there will be more people on the fence who won’t watch it than people are accounting for.

  • E-tickets have long been integrated into the world of air travel. It was first done in 1996 as a more convenient way to travel. For the airlines, it also reduced printing costs. But the move to electronic tickets didn't impose new terms on the consumer, which is not the case in the world of concert and sports tickets. Companies that have encouraged teams and artists to use their digital platforms have a further, more dangerous pitch from the fan's standpoint: With digital, you can better control the flow of who gets what ticket, what they can do with it and whether you can make money off the transfer.

  • The NFL always gets so much credit as a growing robust business, but the financials behind college football aren't published as often. I just had a chance to look at some data released by the National Football Foundation and I thought it was worth passing on some of these incredible numbers.

  • Madness and Money     Monday, 28 Mar 2011 | 1:53 PM ET

    CNBC's Darren Rovell reports on revenues generated from college basketball's March Madness, particularly in light of the rise of the underdogs in this year's tournament.

  • Shelvin Mack #1 of the Butler Bulldogs celebrates defeating the Florida Gators 74 to 71 in overtime

    For the first time in NCAA men's basketball tournament history, there will be no number one or number two seed in the Final Four. It's surely fun to see Butler still in it and VCU — who had to win one more game than the other teams — still around. But is it good for business?

  • Butler Gets A Bigger Piece Of Winning Pie Friday, 25 Mar 2011 | 3:58 PM ET
    Ronald Nored #5 of the Butler Bulldogs brings the ball down the court against the Old Dominion Monarchs during the second round of the 2011 NCAA men's basketball tournament at the Verizon Center on March 17, 2011 in Washington, DC.

    Since 2000, Butler has played in 21 NCAA tournament games - the second biggest percentage of any school in any conference in the last decade. It brings up the question, how much should a conference be sharing when it has teams that carry so much of the load?

  • Basketball

    As University of Richmond athletic director Jim Miller was sitting on the plane flying home late Saturday night, he surveyed the scene. His men's basketball team had just beaten Morehead State. The Spiders were in the Sweet 16 for the first time since 1988. But amidst the raucous crowd that was filled with adrenaline, Miller couldn't help but think, how long could he keep his coach?

  • Schools Hoping Cinderella Run Funds Facilities Tuesday, 22 Mar 2011 | 1:43 PM ET
    Boatwright Memorial Library

    The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.

  • Mets Owners Seek Dismissal of $1 Billion Madoff Case Sunday, 20 Mar 2011 | 6:28 PM ET

    Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.

  • More people might know of Marv Albert or Jim Nantz, but if you ask a sports fan who the most dynamic announcer in the game, the odds are Gus Johnson will come up. He is, after all, the only announcer that fans actually tune in for, even if they have no rooting interest. He’s also one of the few with his own unofficial Internet soundboard.

  • March Madness Money     Friday, 18 Mar 2011 | 1:53 PM ET

    The only thing crazier than March Madness are the numbers, including broadcast rights, which cost Turner and CBS $10.4 billion, and an additional $2.5 billion that will be bet on the tournament, reports CNBC's Darren Rovell.

  • The most bogus estimate of the year came out last week. You know it well. It’s the one from Challenger, Gray and Christmas, a global outplacement consultancy firm, that estimates how much time the American workforce loses from paying attention to March Madness at work.

  • ESPN.com Needs Better Prize For Bracket Contest Thursday, 17 Mar 2011 | 12:46 PM ET

    Winning ESPN.com's Tournament Challenge is a huge accomplishment. It means winning a fantasy contest that involves more entries than any other contest. But if you win and your bracket comes out on the top of what will be more than six million entries from more than three million people, don't expect to retire or even buy a half of a car.

  • Do We Have A Bracket Crisis? Thursday, 17 Mar 2011 | 10:49 AM ET

    How many brackets does the average American fill out? It's probably more than you think. There are many people who are filling out more than five brackets each.

  • Last year, CBS and Turner signed a 14-year, $10.8 billion deal to broadcast the men's NCAA basketball tournament. I sat down with Sean McManus , CBS News and Sports president, and David Levy, Turner’s president of Sales, Distribution and Sports, to discuss the deal.

  • The Case for NOT Filling Out a Bracket Wednesday, 16 Mar 2011 | 1:39 PM ET

    Like many of you, there was a time when I filled out five brackets and entered them in five different polls. Might as well give myself as many chances to win, right? But over the years, I found it harder to watch games that way. Why? Because I had so many different combinations, I forgot who I had to root for. When I checked my brackets and had both, it was just weird. How many games a year do you watch in which you are rooting for bothteams?

  • Like most businesses, the hospitality industry surrounding the NCAA Tournament is on the rebound.

  • By The Numbers: Business of the NCAA Tournament Monday, 14 Mar 2011 | 9:31 AM ET
    NCAA Basketball Trophy

    The NCAA men's basketball tournament, which starts tomorrow, is big business. Here is a snapshot of some of the numbers.

  • Head coach Jim Tressel of the Ohio State Buckeyes

    When coaches are suspended by the school or the NCAA, that coach should not receive the salary he was to receive for those suspended games. Sure, a coach spends many more hours in practice, studying film and drawing up game plans, but we can easily figure out a fair prorated breakdown.

  • Autograph King Signs Newton, Ingram and Fairley Tuesday, 1 Mar 2011 | 3:52 PM ET
    Cam Newton

    For 15 years, Gary Takahashi has made some of the most bold calls in the sports autograph world. From his office in Kaneohe, Hawaii, he determines whose John Hancock he can sell at a premium price and offers guaranteed cash, sometimes in the seven-figure range. The players that Takahashi’s company, GT Sports Marketing, does deals with are usually the most marketable guys in the draft. So who did he sign to exclusive deals this year? Well, they all played their ball in Alabama.