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  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • What Does National Letter Of Intent Look Like? Monday, 31 Jan 2011 | 4:16 PM ET

    On Wednesday, high school football recruits can formally declare their allegiance to a college by signing a National Letter of Intent. The document must be signed in order for a player to get a scholarship.

  • Jimmer Fever Hits BYU Friday, 28 Jan 2011 | 9:59 AM ET
    Jimmer Fredette jersey

    BYU senior guard Jimmer Fredette proved again this week that he's a one-man scoring machine, draining 43 points in the Cougars victory over previously undefeated San Diego State on Wednesday night. It was his third game in the last four that he scored at least 40 points.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • UAB: The Most Exciting Team In College Football? Friday, 21 Jan 2011 | 2:07 PM ET

    The most exciting team in college football this past season played its home games in the state of Alabama.

  • How Twitter Helped Find BCS Sign, Track It Down Wednesday, 19 Jan 2011 | 3:01 PM ET

    On the night of the BCS National Championship game between Oregon and Auburn, Sports Illustrated’s college football reporter Stewart Mandel sent out a tweet that mentioned a hilarious sign he saw at the game.

  • What You Won't See on the Longhorn Network Wednesday, 19 Jan 2011 | 12:35 PM ET
    Texas Longhorns Mascot Bevo

    ESPN is announcing today its partnership with the University of Texas to form the Longhorn Network.

  • Study: Thousands of Fans Leave Each Game Drunk Tuesday, 18 Jan 2011 | 4:50 PM ET

    In what appears to be the most comprehensive report on sports fans and their drinking habits, a newly published study says that nearly 8 percent of fans leaving the measured sporting events were legally drunk. Doctors at the University of Minnesota took breathalyzer tests of 362 adult fans who attended 13 of the Major League Baseball games and three NFL games.

  • College Football Attendance: By The Numbers Thursday, 13 Jan 2011 | 2:14 PM ET
    College Tailgate Party

    The NCAA has posted the announced attendance numbers from the college football regular season. Here are some interesting facts.

  • Tostitos BCS National Championship Game, Cam Newton

    For the fifth time in as many years an SEC team won the BCS national championship last night. What does that mean? It means that Auburn, based in the most fan rabid conference in the country, can expect to see a huge increase in licensing royalties. While schools have typically seen at least a 25 percent royalty bump after winning the national championship, I'm guessing Auburn's take is going rise by more than 50 percent.

  • National Championship Stakes For Nike & Under Armour Monday, 10 Jan 2011 | 10:32 AM ET
    Auburn Tigers entering the football field.

    When Oregon and Auburn take the field tonight to do battle for the BCS National Championship, two shoe and apparel brands will be facing off as well: Nike versus Under Armour.

  • StubHub Pulls BCS Championship Tickets Thursday, 6 Jan 2011 | 6:43 AM ET
    Cam Newton

    On Wednesday night, eBay's StubHub pulled off all of its tickets to Monday's BCS National Championship Game.

  • Is College Or Pro Safer For Harbaugh? Tuesday, 4 Jan 2011 | 4:56 PM ET
    Jim Harbaugh

    Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.

  • Jim Harbaugh

    What is a coach worth? Well, the answer is whatever it takes to get him. And if that person is Jim Harbaugh, that’s a lot of money. Harbaugh will coach what is likely his last game with Stanford tonight at the Orange Bowl against Virginia Tech. And while top coaches have had three or four teams pull them in various directions, Harbaugh really has a perfect storm going.

  • UCONN Auriemma's Gender Card Play Doesn't Work Thursday, 23 Dec 2010 | 10:19 AM ET
    NCAA champion University of Connecticut women's basketball team

    Before the UCONN women's basketball team won its record 89th consecutive game on Tuesday night, surpassing the record of the great John Wooden coached UCLA teams from some four decades ago, coach Geno Auriemma suggested that his team would be slighted in the media coverage because the record was accomplished by women not men.

  • Tebow, The Ultimate Gator, Signs With … FRS? Tuesday, 21 Dec 2010 | 9:46 AM ET
    Tim Tebow of the Denver Broncos stands on the sideline during their game against the Oakland Raiders at Oakland-Alameda County Coliseum on December 19, 2010.

    It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.

  • Is There Money In Headset Play Protector? Friday, 17 Dec 2010 | 2:19 PM ET
    Inventor, Ramone Ward with his patented BoomGuard microphone shield for sports that require headsets.

    Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.

  • Time For Schools To Say No To Ticket Arrangement Friday, 17 Dec 2010 | 1:59 PM ET
    Fiesta Bowl

    It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.