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  • Why Is A Fighter Jet Maker Sponsoring A Bowl Game? Thursday, 2 Dec 2010 | 9:52 AM ET
    Military Bowl

    Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • 'Everything Happens for a Reason': Drew Brees Tuesday, 30 Nov 2010 | 3:53 PM ET

    Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.

  • Lucky Lower Tier Bowls Could Have Huge Crowds Tuesday, 30 Nov 2010 | 2:33 PM ET

    With 35 bowl games, it's hard for some to make a buck. Sure, you shove tickets down the throats of the participants, but some games are hardly financially viable. The problem is that when teams don't have great seasons, fans find it harder to cough up the dough. And making last minute travel plans three weeks before the holidays is cost prohibitive

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • It's Already Time To Talk March Madness Tuesday, 16 Nov 2010 | 2:22 PM ET

    Friend of SportsBiz, Dan Shanoff, is sending updates from the 12th annual Sports Media and Technology conference in New York City.

  • Cam Newton Presumed Guilty? Wednesday, 10 Nov 2010 | 11:14 AM ET
    Cam Newton

    There's a lot of hearsay regarding Auburn quarterback Cam Newton, the Heisman frontrunner who has led the team to an 10-0 record and a No. 2 ranking. Reports have suggested that a representative for Newton, who left University of Florida and attended junior college before coming to Auburn, shopped his services to the highest bidder.

  • McCormack's Legacy Lives On At UMass Wednesday, 3 Nov 2010 | 4:28 PM ET

    A gift by the McCormack family, announced Wednesday, will ensure that McCormack's legacy will be lasting.

  • Evoshield Gets Big Buzz Before It Hits Stores Monday, 1 Nov 2010 | 12:29 PM ET

    In the last month, thanks in part to the discussion over NFL hits and concussions, the athletic protective gear industry has been buzzing. And while there’s plenty of focus on helmets, the most revolutionary game changing product might be Evoshield, which hits mass retailers in January.

  • Catching up with Bo Jackson Monday, 25 Oct 2010 | 11:10 AM ET

    With Auburn currently in line to play for the national championship and with Nike relaunching his Air Trainer from Nike 1986 (now called the Air Trainer 1.2), we thought it was the perfect time to briefly sit down with two-sport great Bo Jackson.

  • Boombah Signs Arian Foster Tuesday, 19 Oct 2010 | 3:41 PM ET
    Arian Foster becomes the first football player to sign with Boombah

    CNBC has learned that Houston Texans running back Arian Foster, who leads the league in rushing, has signed an endorsement deal with Boombah, a shoe and apparel brand out of Morris, Ill., that started in the slowpitch softball space and has since branched out.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.

  • Chairman of TD Ameritrade, Joe Moglia

    Joe Moglia has one of the greatest stories to tell. He went from football coach to CEO of TD Ameritrade and now he’s back in the football game, as executive advisor to Nebraska’s head football coach Bo Pelini. As the team gets set to take on Texas this weekend, we sat down with Moglia to talk about his job and his future in football.

  • 2010's Top 10 Sports Books Friday, 15 Oct 2010 | 1:17 PM ET
    "The Blind Side" by Michael Lewis

    My CNBC colleague Darren Rovell who writes the blog, Sports Biz just posted the "Top Selling Sports Books Of The Year."

  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • The Paul Finebaum Show Hits Perfect Storm Monday, 11 Oct 2010 | 1:39 PM ET
    Radio Microphone

    Anyone who follows SEC football knows that the Paul Finebaum Show is an absolute must-listen. In the last two years, the show has taken on an even greater importance thanks to the fact that Finebaum is based in Birmingham, Alabama, and the Crimson Tide are of course the reigning National Champions.

  • New York Islanders

    For years, college students have called their school's games alongside the broadcast crews that get paid to do it for real. Now, some of those college students will have a chance to call professional games while still in school.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

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