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  • Irina Shayk Caption Contest Winners Wednesday, 23 Feb 2011 | 11:26 AM ET

    Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest.  We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Catching Up With Johnny McEntee Friday, 11 Feb 2011 | 4:27 PM ET

    UCONN’s backup quarterback Johnny McEntee is the darling of the viral video world after his trick shot video blew up on YouTube. We talked with “Johnny Mick” about how it all went down. If you haven’t seen it, watch it here first.

  • Cam Newton's Shoe & Apparel Negotiations Heat Up Friday, 11 Feb 2011 | 3:00 PM ET
    Cam Newton

    Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • What Does National Letter Of Intent Look Like? Monday, 31 Jan 2011 | 4:16 PM ET

    On Wednesday, high school football recruits can formally declare their allegiance to a college by signing a National Letter of Intent. The document must be signed in order for a player to get a scholarship.

  • Jimmer Fever Hits BYU Friday, 28 Jan 2011 | 9:59 AM ET
    Jimmer Fredette jersey

    BYU senior guard Jimmer Fredette proved again this week that he's a one-man scoring machine, draining 43 points in the Cougars victory over previously undefeated San Diego State on Wednesday night. It was his third game in the last four that he scored at least 40 points.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • UAB: The Most Exciting Team In College Football? Friday, 21 Jan 2011 | 2:07 PM ET

    The most exciting team in college football this past season played its home games in the state of Alabama.

  • How Twitter Helped Find BCS Sign, Track It Down Wednesday, 19 Jan 2011 | 3:01 PM ET

    On the night of the BCS National Championship game between Oregon and Auburn, Sports Illustrated’s college football reporter Stewart Mandel sent out a tweet that mentioned a hilarious sign he saw at the game.

  • What You Won't See on the Longhorn Network Wednesday, 19 Jan 2011 | 12:35 PM ET
    Texas Longhorns Mascot Bevo

    ESPN is announcing today its partnership with the University of Texas to form the Longhorn Network.

  • Study: Thousands of Fans Leave Each Game Drunk Tuesday, 18 Jan 2011 | 4:50 PM ET

    In what appears to be the most comprehensive report on sports fans and their drinking habits, a newly published study says that nearly 8 percent of fans leaving the measured sporting events were legally drunk. Doctors at the University of Minnesota took breathalyzer tests of 362 adult fans who attended 13 of the Major League Baseball games and three NFL games.

  • College Football Attendance: By The Numbers Thursday, 13 Jan 2011 | 2:14 PM ET
    College Tailgate Party

    The NCAA has posted the announced attendance numbers from the college football regular season. Here are some interesting facts.

  • Tostitos BCS National Championship Game, Cam Newton

    For the fifth time in as many years an SEC team won the BCS national championship last night. What does that mean? It means that Auburn, based in the most fan rabid conference in the country, can expect to see a huge increase in licensing royalties. While schools have typically seen at least a 25 percent royalty bump after winning the national championship, I'm guessing Auburn's take is going rise by more than 50 percent.

  • National Championship Stakes For Nike & Under Armour Monday, 10 Jan 2011 | 10:32 AM ET
    Auburn Tigers entering the football field.

    When Oregon and Auburn take the field tonight to do battle for the BCS National Championship, two shoe and apparel brands will be facing off as well: Nike versus Under Armour.

  • StubHub Pulls BCS Championship Tickets Thursday, 6 Jan 2011 | 6:43 AM ET
    Cam Newton

    On Wednesday night, eBay's StubHub pulled off all of its tickets to Monday's BCS National Championship Game.

  • Is College Or Pro Safer For Harbaugh? Tuesday, 4 Jan 2011 | 4:56 PM ET
    Jim Harbaugh

    Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.