While at the MGM Grand for the Floyd Mayweather fight, billionaire investor Warren Buffett decided to branch out from stock picks and bet on a sports book.» Read More
On the night of the BCS National Championship game between Oregon and Auburn, Sports Illustrated’s college football reporter Stewart Mandel sent out a tweet that mentioned a hilarious sign he saw at the game.
ESPN is announcing today its partnership with the University of Texas to form the Longhorn Network.
In what appears to be the most comprehensive report on sports fans and their drinking habits, a newly published study says that nearly 8 percent of fans leaving the measured sporting events were legally drunk. Doctors at the University of Minnesota took breathalyzer tests of 362 adult fans who attended 13 of the Major League Baseball games and three NFL games.
The NCAA has posted the announced attendance numbers from the college football regular season. Here are some interesting facts.
For the fifth time in as many years an SEC team won the BCS national championship last night. What does that mean? It means that Auburn, based in the most fan rabid conference in the country, can expect to see a huge increase in licensing royalties. While schools have typically seen at least a 25 percent royalty bump after winning the national championship, I'm guessing Auburn's take is going rise by more than 50 percent.
When Oregon and Auburn take the field tonight to do battle for the BCS National Championship, two shoe and apparel brands will be facing off as well: Nike versus Under Armour.
On Wednesday night, eBay's StubHub pulled off all of its tickets to Monday's BCS National Championship Game.
Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.
What is a coach worth? Well, the answer is whatever it takes to get him. And if that person is Jim Harbaugh, that’s a lot of money. Harbaugh will coach what is likely his last game with Stanford tonight at the Orange Bowl against Virginia Tech. And while top coaches have had three or four teams pull them in various directions, Harbaugh really has a perfect storm going.
Before the UCONN women's basketball team won its record 89th consecutive game on Tuesday night, surpassing the record of the great John Wooden coached UCLA teams from some four decades ago, coach Geno Auriemma suggested that his team would be slighted in the media coverage because the record was accomplished by women not men.
It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.
Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.
It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.
With plenty of topics to talk about, we caught up with IMG’s chairman and CEO Ted Forstmann.
“As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.
For 20 minutes on Sunday night, Wisconsin students swooped up the 5,800 Rose Bowl tickets that were available on the school’s athletic department Web site at the $150 face value.
Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.