NCAA President Mark Emmert says Indiana's "religious freedom" law goes against what higher education and America is all about.» Read More
A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.
In his brief tenure as commissioner of the Pac-10 (now Pac-12), Larry Scott has done an incredible job. He brought in Colorado and Utah, pulled in a 12-year, $3 billion TV contract with ESPN & Fox and recently announced a national Pac-12 Network along with six regional channels to more intensely cover the conferences' 12 schools. We sat down with Scott today to talk about the remarkable business that is college sports.
When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
An endorsement is only as good as the pairing between the athlete and the product. That's why I'm loving Skechers signing a guy like Danny Woodhead. Skechers was looking for an underdog type character to endorse its Resistance Prospeed running shoes and its ProTR training shoes.
Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.
Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Under Armour stock is up 450 percent since its bottom during the recession and the company has announced aggressive expansion plans, with a goal of doubling revenue by the end of 2013.
The Justice Department, which has raised antitrust concerns about college football's Bowl Championship Series, will meet with the organization this summer.
You're driving along the highway, speeding at 20 miles per hour above the speed limit. That's when you see a cop on the side of the road. You quickly slow down. You're lucky. The officer has already pulled someone over. Five minutes later, you are speeding again, hoping cops on the road don't see you.
I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.
The world of sports gambling tout services is rife with problems. Bettors pay for advice on how to place a wager and then find out the tout service is telling another bettor to take the opposite side. By doing it that way, you’ll at least have half of your customers happy. Adam Meyer knows of the reputation of his business and he has what he thinks is his greatest marketing ploy.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.
Just a decade ago, sports drink consumers pretty much had one Gatorade option — full calorie Gatorade. Brand managers at the time reasoned that the formula for the masses didn't need to be changed. The Gatorade formula designed by four University of Florida doctors in 1965 was still perfect athletes of all shapes and sizes. But the business quickly changed.
The Pac-10/12 will be announcing a 12-year television deal with Fox and ESPN reportedly worth $3 billion. How is possible? Easy. Sports are the best bet on the entire television landscape. People get sick of sitcoms, reality shows and soap operas, but fans don't lose interest in a sport.
Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.
Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.
Earlier this week, Ticketmaster announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...
The worst college football you will ever see is a spring game. Nothing about it is real football, but the game where teams play themselves draw crowds because fans are so excited to see something after a three month absence.