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  • Keeping fans in the stands is getting harder to do Tuesday, 16 Jul 2013 | 1:56 PM ET
    The SEC is looking into the deal that financed the construction of Marlins Park in Florida.

    Live attendance in pro U.S. sports, basketball, football, and even motor car racing and college football, has declined or leveled off.

  • Luxe Sponsorships Set Sail at America's Cup Thursday, 4 Jul 2013 | 2:08 PM ET
    Oracle Team USA Slingsby, Luna Rossa Swordfish and Artemis White teams compete in Qualifier & Quarter Finals during America's cup World Series Naples on April 18, 2013 in Naples, Italy.

    Most of the contenders that could afford to compete are funded by a single source—a billionaire. Staging the event itself is estimated to cost as much as $100 million.

  • Billionaires Set Sail at the America's Cup Wednesday, 3 Jul 2013 | 8:19 AM ET
    Oracle Team USA sails near the Golden Gate Bridge during a training session on July 1, 2013 in San Francisco, California.

    Want to know what $100 million will buy you? A sail boat so fast and sleek that its technology is more like an aircraft than a watercraft.

  • Why an Ascot Win Is So Valuable Tuesday, 18 Jun 2013 | 1:42 AM ET

    John Messara, chairman of Arrowfield Group, tells CNBC what a win at Ascot for his horse 'Animal Kingdom' would mean.

  • MLB Seeks to Suspend A-Rod, Others in Doping Scandal Wednesday, 5 Jun 2013 | 5:49 AM ET
    Alex Rodriguez

    The founder of a Miami anti-aging clinic has agreed to talk to Major League Baseball about players linked to performance-enhancing drugs, The Associated Press reported.

  • 2013 Indianapolis 500 Winner Wednesday, 29 May 2013 | 4:54 PM ET
    2013 Indianapolis 500 Winner

    Tony Kanaan, 2013 Indianapolis 500 Winner, discusses how he got into auto racing, what the adrenaline rush feels like and his next steps.

  • Tracking Danica Patrick From Race to Sponsorships Saturday, 25 May 2013 | 2:59 AM ET
    Danica Patrick

    Charlotte Motor Speedway will be roaring this Sunday as Nascar driver Danica Patrick takes the wheel for one of the biggest races of the year for her and her team.

  • What Golf Can Teach You About Investing Friday, 24 May 2013 | 6:44 AM ET
    Discipline: In Golf and Investing

    CNBC's Joe Kernen hits the golf course with Citi's Tobias Levkovich to chat about the discipline of golf — and what it can teach you about investing.

  • Adidas CEO on Expanding Soccer in the US Friday, 24 May 2013 | 5:20 AM ET
    Adidas CEO on Expanding Soccer in the US

    Herbert Hainer, CEO of Adidas, tells CNBC how they are helping to grow soccer in the United States in partnership with Major League Soccer.

  • Kobe Bryant Sues Mom Thursday, 9 May 2013 | 4:50 PM ET
    Kobe Bryant Sues Mom

    LA Lakers' Kobe Bryant is saying his mother fouled him and the infraction could cost hundreds of thousands of dollars, reports CNBC's Brian Shactman.

  • Manchester United Appoints 'Moneyball' Manager Thursday, 9 May 2013 | 7:15 AM ET

    Manchester United, the world's second most valuable soccer club, has appointed David Moyes as the club's manager, following the retirement of Alex Ferguson.

  • Man United Was a Business under Ferguson: Expert Thursday, 9 May 2013 | 3:38 AM ET
    Man United Was a Business under Ferguson: Expert

    Ramon Vega, founder of Vega Swiss Asset Management, tells CNBC that Alex Ferguson created a model of how modern football should be managed as a business.

  • Duke's Coach K on Recruiting Wednesday, 8 May 2013 | 4:49 PM ET
    Duke's Coach K on Recruiting

    CNBC's Maria Bartiromo speaks to Duke University head basketball coach Mike Krzyzewski about his winning strategies for recruiting and coaching.

  • Manchester United Manager Ferguson Retires Wednesday, 8 May 2013 | 1:39 AM ET

    Long running manager of U.K. soccer club Manchester United, Alex Ferguson, is retiring, the club announced on Wednesday.

  • Big 12 Changes the Rules & Gets Tech Upgrade Tuesday, 30 Apr 2013 | 8:42 AM ET
    Big 12 Changes the Rules & Gets Tech Upgrade

    Bob Bowlsby, Big 12 commissioner, talks about the new playoff system coming to college football and the demand by fans.

  • No Hoax: Manti Te'o Loses Out on Millions at NFL Draft Friday, 26 Apr 2013 | 12:15 PM ET
    Manti T'eo #5 of Notre Dame moves against Wake Forest on November 17, 2012 in South Bend, Indiana.

    From college football superstar to hoax-embroiled NFL prospect, the cost to Manti Te'o came home Thursday night when he was passed over in the first-round of the NFL draft.

  • Teen Golfer Changes the Face of Chinese Sport Saturday, 13 Apr 2013 | 4:13 AM ET
    Tianlang Guan of China plays during the second round of the 77th Masters golf tournament at Augusta National Golf Club in Augusta, Georgia.

    Chinese amateur teenage golfer Guan Tinglang's background is far from the typical rags-to-riches, product of a state sporting system story usually preferred by the Communist party. The FT reports.

  • Another Head Rolls at Rutgers Friday, 5 Apr 2013 | 7:25 PM ET
    Another Head Rolls at Rutgers

    More fallout from the Rutgers scandal, after Tim Pernetti, Athletic Director at Rutgers University resigned today. Jim Pethokoukis, American Enterprise Institute; and Matt Swift, Legacy Management Group CEO, weigh in on whether to expect additional resignations.

  • Rutgers Atheltic Director Tim Pernetti Resigns Friday, 5 Apr 2013 | 1:08 PM ET
    Rutgers Atheltic Director Tim Pernetti Resigns

    CNBC's Brian Shactman reports the latest news from Rutgers University.

  • Ultimate Ballpark Access, National's Style Friday, 5 Apr 2013 | 12:00 AM ET
    Ultimate Ballpark Access, National's Style

    The Washington Nationals unveil Ultimate Ballpark Access this season, a loyalty program for season ticket holders. Washington Nationals Chief Operating Officer, Andrew Feffer, describes the how the program works.