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  • Is There Money In Headset Play Protector? Friday, 17 Dec 2010 | 2:19 PM ET
    Inventor, Ramone Ward with his patented BoomGuard microphone shield for sports that require headsets.

    Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.

  • Time For Schools To Say No To Ticket Arrangement Friday, 17 Dec 2010 | 1:59 PM ET
    Fiesta Bowl

    It's hard to believe, but UCONN won the right to lose money by being the Big East's BCS participant. According to the New Haven Register, the school is now set to lose at least $2.5 million on the deal.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Sports Stars Seek Profit in Catchphrases Friday, 10 Dec 2010 | 1:49 PM ET
    Revis Island T-shirt

    The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.

  • The match ball for the opening World Cup fixture between South Africa and Mexico.

    With plenty of topics to talk about, we caught up with IMG’s chairman and CEO Ted Forstmann.

  • NCAA Basketball Trophy

    “As long as I’m president of the NCAA, we will not pay student athletes to play sports,” Emmert said, in a keynote speech at the IMG International Athletics Forum presented by Sports Business Journal and Sports Business Daily.

  • Should Students Scalp Student Bowl Tickets? Monday, 6 Dec 2010 | 4:24 PM ET
    Football stadium seats

    For 20 minutes on Sunday night, Wisconsin students swooped up the 5,800 Rose Bowl tickets that were available on the school’s athletic department Web site at the $150 face value.

  • Why Is A Fighter Jet Maker Sponsoring A Bowl Game? Thursday, 2 Dec 2010 | 9:52 AM ET
    Military Bowl

    Of the 31 sponsors of college bowl games, 27 are consumer products or services, deals that were struck so that the public becomes more aware of their brand. But two bowl sponsors in particular stick out like a very sore thumb: Bell Helicopter and Northrop Grumman.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • 'Everything Happens for a Reason': Drew Brees Tuesday, 30 Nov 2010 | 3:53 PM ET

    Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.

  • Lucky Lower Tier Bowls Could Have Huge Crowds Tuesday, 30 Nov 2010 | 2:33 PM ET

    With 35 bowl games, it's hard for some to make a buck. Sure, you shove tickets down the throats of the participants, but some games are hardly financially viable. The problem is that when teams don't have great seasons, fans find it harder to cough up the dough. And making last minute travel plans three weeks before the holidays is cost prohibitive

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • It's Already Time To Talk March Madness Tuesday, 16 Nov 2010 | 2:22 PM ET

    Friend of SportsBiz, Dan Shanoff, is sending updates from the 12th annual Sports Media and Technology conference in New York City.

  • Cam Newton Presumed Guilty? Wednesday, 10 Nov 2010 | 11:14 AM ET
    Cam Newton

    There's a lot of hearsay regarding Auburn quarterback Cam Newton, the Heisman frontrunner who has led the team to an 10-0 record and a No. 2 ranking. Reports have suggested that a representative for Newton, who left University of Florida and attended junior college before coming to Auburn, shopped his services to the highest bidder.

  • McCormack's Legacy Lives On At UMass Wednesday, 3 Nov 2010 | 4:28 PM ET

    A gift by the McCormack family, announced Wednesday, will ensure that McCormack's legacy will be lasting.

  • Evoshield Gets Big Buzz Before It Hits Stores Monday, 1 Nov 2010 | 12:29 PM ET

    In the last month, thanks in part to the discussion over NFL hits and concussions, the athletic protective gear industry has been buzzing. And while there’s plenty of focus on helmets, the most revolutionary game changing product might be Evoshield, which hits mass retailers in January.

  • Catching up with Bo Jackson Monday, 25 Oct 2010 | 11:10 AM ET

    With Auburn currently in line to play for the national championship and with Nike relaunching his Air Trainer from Nike 1986 (now called the Air Trainer 1.2), we thought it was the perfect time to briefly sit down with two-sport great Bo Jackson.

  • Boombah Signs Arian Foster Tuesday, 19 Oct 2010 | 3:41 PM ET
    Arian Foster becomes the first football player to sign with Boombah

    CNBC has learned that Houston Texans running back Arian Foster, who leads the league in rushing, has signed an endorsement deal with Boombah, a shoe and apparel brand out of Morris, Ill., that started in the slowpitch softball space and has since branched out.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.