In an unprecedented action, Ed Ray, NCAA Executive Cmte chair and Oregon Executive Cmte chair and Oregon State University president Mark Emmert, NCAA President, announced punitive measures against Penn State and its football program, following the report that showed its famed coach and officials were aware of child abuse allegations. The university quietly removed a statue Sunday of late coach Joseph Paterno.
From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further.
In 2008, San Jose State defensive end Jarron Gilbert was leaping up the draft boards thanks in part to a video posted on YouTube that showed him jumping out of a pool. Gilbert, who has only played in four games to date, was selected in the third round of the 2009 draft by the Buffalo Bills. This year’s video that is making the rounds comes courtesy of Justin Bethel, a defensive back from Presbyterian.
In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.