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  • Wildcat's road to Final Four no slam dunk  Thursday, 3 Apr 2014 | 7:54 AM ET

    Eli Capilouto, University of Kentucky president, discusses school pride and the big business of college basketball.

  • Restaurants hope Final Four is a slam dunk Tuesday, 1 Apr 2014 | 12:27 PM ET
    NCAA Final Four signage at AT&T Stadium on March 31, 2014 in Arlington, Texas

    The Final Four NCAA basketball tournament will make for a busy and profitable weekend, food retailer CEOs tell CNBC.

  • Final Four sparks pizza wars  Tuesday, 1 Apr 2014 | 10:22 AM ET

    Patrick Doyle, President & CEO of Domino's Pizza, shares his winning strategy to beat the competition.

  • NCAA... and then there were four!  Monday, 31 Mar 2014 | 6:49 AM ET

    Dave Briggs, NBC Sports "Sportsdash" host, provides his thoughts on the likely outcome in the NCAA championship playoff. I think the officiating for the last three or four games have been atrocious, says Briggs, but Florida will likely cut down the net.

  • College sports unions: 'Careful what you wish for' Thursday, 27 Mar 2014 | 4:33 PM ET
    Northwestern University quarterback Kain Colter, No. 2, wears APU for "All Players United" on wrist tape as he scores a touchdown during an NCAA football game against Maine in Evanston, Ill.

    If the ruling on allowing Northwestern University football players to unionize stands all challenges, it may not be so easy to do.

  • NBC Sports' Rob Simmelkjaer provides insight into the NLRB allowing Northwestern football players to unionize.

  • Madison Square Garden gets Sweet 16 boost  Thursday, 27 Mar 2014 | 11:51 AM ET

    Jesse Lawrence, TiqIQ CEO, breaks down ticket sales and prices for the NCAA's Sweet Sixteen games being held at Madison Square Garden.

  • Confident Northwestern will withstand appeal: Expert  Thursday, 27 Mar 2014 | 11:36 AM ET

    Tim Waters, National Political director, discusses the ruling by the NLRB that says football players at Northwestern University are employees and can unionize.

  • Northwestern athletes entitled to unionize  Wednesday, 26 Mar 2014 | 3:23 PM ET

    CNBC's Dominic Chu reports Northwestern University athletes won their case before the NLRB. Chu explains the employer, employee relationship between the university and the players.

  • See what a Sweet 16 ticket costs in your region Wednesday, 26 Mar 2014 | 12:24 PM ET

    Ticket prices for the remaining March Madness games vary a lot, depending on the teams and where they play.

  • NCAA prez: College athletes don't need paychecks Wednesday, 26 Mar 2014 | 8:58 AM ET
    Mark Emmert, NCAA President.

    An all-expenses paid degree should be enough incentive for the college athletes who don't turn pro, NCAA President Mark Emmert told CNBC.

  • Should student athletes be paid?  Wednesday, 26 Mar 2014 | 7:53 AM ET

    They are not unionized employees of the university, says Mark Emmert, NCAA president, explaining why he thinks college athletes should not be paid but rather it allows the players to obtain an education that will help them throughout their lives. Also a look at where all the NCAA money goes.

  • Oh no! There go all the March Madness brackets Friday, 21 Mar 2014 | 4:57 PM ET
    Jibri Bryan #34 of the Mercer Bears celebrates with teammates after defeating the Duke Blue Devils 78-71 during the Second Round of the 2014 NCAA Basketball Tournament at PNC Arena on March 21, 2014 in Raleigh, North Carolina.

    The sighs heard round the office Thursday were likely from those who came out on the wrong end of their bracket picks for the NCAA tourney.

  • Buffalo Wild Wings bracket boost  Thursday, 20 Mar 2014 | 10:40 AM ET

    Sally Smith, Buffalo Wild Wings president and CEO, discusses the big business her company gains from March Madness and their use of tablets at the table.

  • March Madness: Is there a chance to win $1 billion? Tuesday, 18 Mar 2014 | 10:30 AM ET
    Warren Buffett

    Warren Buffett is offering $1 billion to anyone who will fill the perfect NCAA tournament bracket. But the odds and numbers are in his favor.

  • College athletes or unpaid workers? A debate rages Monday, 17 Mar 2014 | 9:46 AM ET
    Nik Stauskas #11 of the Michigan Wolverines drives against Luke Hancock #11 of the Louisville Cardinals during the 2013 NCAA Men's Final Four Championship at the Georgia Dome, April 8, 2013 in Atlanta.

    The term "student-athlete" is out of date, say attorneys and other advocates for paying college athletes.

  • Your March Madness pool is probably illegal Monday, 17 Mar 2014 | 8:02 AM ET
    Patric Young No. 4 of the Florida Gators and Julius Randle No. 30 of the Kentucky Wildcats vie for a rebound in the second half during the championship game of the 2014 Men's SEC Basketball Tournament in Atlanta.

    Workers will likely break the law by taking part in office pools for the NCAA basketball tournament. But not always.

  • $1 billion Madness contest not just chance: Buffett Friday, 14 Mar 2014 | 9:31 AM ET
    Dan Gilbert and Warren Buffett

    Warren Buffett discusses how he's feeling about insuring a contest by Quicken Loans to offer a billion dollars for the perfect March Madness bracket.

  • Odds of nailing $1 billion bracket? Astronomical!  Thursday, 13 Mar 2014 | 7:53 AM ET

    Jeffrey Bergen, DePaul University professor of mathematics, break down the math on Quicken Loans and Warren Buffett's offer of a billion dollars to anyone who can guess the perfect March Madness bracket.

  • Jason Collins is good for the NBA: Magic Johnson Thursday, 27 Feb 2014 | 4:04 PM ET
    Magic Johnson

    Basketball great Magic Johnson thinks Jason Collins, the NBA's first openly gay player, is a slam dunk for the league and gays alike.