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  • U.S. Open: High Performing Socks?     Friday, 17 Jun 2011 | 6:48 AM ET

    CNBC's Darren Rovell has the story on how golfers are changing fashion at the U.S. Open with the perfect golf socks.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Business Behind Golf     Friday, 10 Jun 2011 | 8:15 AM ET

    Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.

  • Will Olympics Go to Cable?     Tuesday, 7 Jun 2011 | 2:46 PM ET

    Insight on the broadcast rush for rights of the Olympic Games, with Brian Stelter, New York Times reporter.

  • Tiger Woods to Miss US Open     Tuesday, 7 Jun 2011 | 2:42 PM ET

    Golf pro Tiger Woods won't attend the US Open, with CNBC's Darren Rovell

  • Tiger's Agent Mark Steinberg Talks About Next Move Monday, 6 Jun 2011 | 3:43 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.

  • Tiger Leaving IMG Not A Surprise Monday, 6 Jun 2011 | 12:20 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.

  • Donald's Wine Deal Isn't Traditional Sponsorship Friday, 3 Jun 2011 | 11:48 AM ET
    Luke Donald Collection Wine

    On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.

  • Golf Course Boom Points to China Corruption Thursday, 26 May 2011 | 7:24 PM ET
    golf clubs

    In China, courses such as the 36-hole Qinghe Bay Country Sports Club, located within view of the Olympic Bird’s Nest stadium in Beijing, reflect surging private fortunes. But facilities such as this have also become a potent symbol of the hypocrisy and corruption inherent in Communist party rule. The FT reports.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • PGA Tour Sponsorships     Friday, 13 May 2011 | 2:26 PM ET

    Discussing golf's big event in Florida this weekend, which is being played without Tiger Woods following his withdrawal due to injury. Frederick Waddell, Northern Trust CEO, discusses his company's sponsorship of golf and the PGA Tour.

  • Power Swings at Sawgrass     Friday, 13 May 2011 | 10:43 AM ET

    CNBC's Darren Rovell has the story on the new golf club taking TPC Sawgrass by storm as Tiger limps off the course.

  • Talking Tiger With The PGA Tour Commissioner Friday, 13 May 2011 | 9:44 AM ET
    Tiger Woods

    Tiger Woods didn't win another tournament yesterday. In fact, he bailed after shooting +6 after his first nine holes. This morning, we sat down and talked to PGA Tour Commissioner Tim Finchem about Tiger and the Tour.

  • State of the PGA Tour     Friday, 13 May 2011 | 7:41 AM ET

    Will Tiger Woods come back to play? Tim Finchem, PGA Tour commissioner, discusses Woods' injuries and the opportunities for other players.

  • Tiger Woods Pulls Out of Players Championship     Thursday, 12 May 2011 | 10:48 AM ET

    CNBC's Darren Rovell has the story on Tiger Woods pulling out of the players championship.

  • A Golf Ball That Guarantees a Straight Drive     Tuesday, 10 May 2011 | 2:57 PM ET

    CNBC's Darren Rovell with details on what could be the greatest golf ball ever created, the Polara Golf ball, which guarantees a straight drive every time. But there's a catch.

  • The dimples on the Polara create a straighter and lower trajectory, but the ball does not conform to the official rules of golf, the New York Times reports.

  • Fortune Golf Sale on Par     Friday, 6 May 2011 | 3:25 PM ET

    CNBC's Kayla Tausche with the latest details on Fortune Brands selling its Titleist golf unit.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

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