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  • Virginia 'Ginni' Rometty

    The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.

  • Augusta Golf Club: Men Only?   Wednesday, 4 Apr 2012 | 1:09 PM ET
    Augusta Golf Club: Men Only?

    CNBC's Darren Rovell reports on the controversy over this weekend's Masters Golf Tournament at the Augusta National Golf Club and whether IBM's new CEO, Virginia Rometty should be invited to become a member.

  • IBM CEO Forcing Change in Augusta?   Tuesday, 3 Apr 2012 | 1:55 PM ET
    IBM CEO Forcing Change in Augusta?

    IBM is a major sponsor for the 2012 Masters Golf Tournament and Augusta National Golf Club's insistence on keeping the membership ''estrogen-free'' places IBM's new CEO Virginia Rometty in a bind. CNBC's Darren Rovell and Mike Walker, Golf Magazine senior editor discuss.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Golden Bear on Tiger's Comeback   Thursday, 26 Jan 2012 | 12:17 PM ET
    Golden Bear on Tiger's Comeback

    Golf champion Jack Nicklaus is teaming up with the PGA at the industry's largest trade show to revitalize golf as sport. CNBC's Darren Rovell speaks with him about Tiger Wood's comeback.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET
    brady_tom_100410_2_200.jpg

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Golf Collectibles of the Greatest Players Thursday, 5 Jan 2012 | 2:06 PM ET
    With more than 15 million U.S. golfers, the market for collectibles has expanded greatly in recent years. Such memorabilia can make good investments that increase in value over time. Experts suggest buying pieces attached to golf’s biggest names, especially those who figure prominently in the sport’s history. Autographed golf clubs, balls, shoes and gloves fall into this category, as do signed tournament pin flags, action photos or award medallions.“When you consider acquiring golf collectibles

    With more than 15 million U.S. golfers, the market for collectibles has expanded greatly in recent years. Such memorabilia can make good investments that increase in value over time.

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • AriZona's Arnold Palmer Brand Aiming To Top Snapple Friday, 9 Dec 2011 | 1:09 PM ET
    arnold-palmer-tea-lineup.jpg

    Arnold Palmer has a lot to smile about these days, but what he lights up the most about is the success of his drink combination. In the 1950's, Arnold Palmer starting mixing his lemonade and iced tea. But the breakthrough that turned what is otherwise called Half & Half, came in at a restaurant in Palm Springs, Calif., years later.  AriZona's Palmer sales will top $150 million this year and, with the brand growing 50 percent a year, it figures to pass Snapple's tea sales next year.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • “The way I hit the ball in Australia basically is the way I’ve been hitting it at a home, but hadn’t taken to the golf course yet. It’s fun to actually be able to hit the ball like that in a tournament situation, under pressure,” Tiger Woods told CNBC Monday.

  • Tiger Woods' Sports Biz Strategy   Monday, 21 Nov 2011 | 12:38 PM ET
    Tiger Woods' Sports Biz Strategy

    Golfer Tiger Woods shares his endorsement deal with fast-growing company Fuse Science and his plans following the President's Cup in Australia, with CNBC's Darren Rovell.

  • Tiger Woods Signs Endorsement Deal With Fuse Science Thursday, 10 Nov 2011 | 10:41 AM ET

    Tiger Woods will have a new company on his endorsement roster. The deal with Fuse Science, a small, public company that focuses on energy and body replenishment products in drop form, was announced in an 8-K filing on Thursday morning.

  • 11 Costly Sports Divorces Wednesday, 2 Nov 2011 | 12:07 PM ET
    On Oct. 31, 2011, the world was blindsided by the news that reality TV star Kim Kardashian was divorcing her husband, National Basketball Association star Kris Humphries. The couple had married on Aug. 20, 2011 in a storybook wedding worth . A mere 72 days later, however, Kardashian had filed for divorce, citing irreconcilable differences.Fortunately, the couple had a prenuptial agreement in place, so each party is likely to walk away from the union with their finances intact. This puts Humphrie

    However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.

  • golf clubs

    The Rules of Golf, the bible of the game, gets a mulligan, as nine regulations are updated, the New York Times reports.

  • Vietnam's Comrades Face Golf Ban Thursday, 20 Oct 2011 | 12:43 AM ET
    Golf Ball

    The transport ministry says some senior officials are spending too much time on the putting green and, as a result, are under-performing at work during a difficult period for the Vietnamese economy. The FT reports.

  • Tom Cruise as Jerry Maguire

    Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

  • lacrosse_girls_520.jpg

    The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

  • There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET
    Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.