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  • Rory McIlroy Gives Big Boost To Oakley Monday, 20 Jun 2011 | 4:55 PM ET
    Rory McIlroy

    Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.

  • Irish Bookmakers Get Slammed After Rory Wins Monday, 20 Jun 2011 | 1:21 PM ET
    ory McIlroy of Northern Ireland holds up the trophy after winning the 111th US Open by eight strokes over Jason Day with a record 268 at Congressional Country Club on June 19, 2011, in Bethesda, Maryland.

    Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.

  • American Express Shows Sponsors How It's Done Friday, 17 Jun 2011 | 4:46 PM ET
    American Express

    I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.

  • Biggest Swings in Golf Spending 2011 Friday, 17 Jun 2011 | 3:22 PM ET
    Golf is still a “rich man’s game,” according to a study by American Express Business Insights. Despite this, the recession dealt the sport a tough blow, with golf spending falling significantly during the downturn. Fortunately, spending on golf is starting to recover, with the first signs of improvement showing up in the retail spending on items such as golf equipment and apparel. Retail sales grew 10 percent in the first quarter of 2011, compared with the same period a year ago, the study found

    Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.

  • US Open Disrupts Wall Street Friday, 17 Jun 2011 | 2:45 PM ET

    This might be one of the toughest days all year to do business on Wall Street. Summer Fridays are always tough for investment bankers and traders who want to get work done. There are just two many people who leave work early. Or don’t show up at all.

  • Rory McIlroy Faced With Taxing Situation Friday, 17 Jun 2011 | 1:04 PM ET
    Rory McIlroy

    As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.

  • The Jock Tax     Friday, 17 Jun 2011 | 10:39 AM ET

    The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.

  • Kentwool Golf Socks

    Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.

  • Poll: Who Wins Golf Game—Obama or Boehner? Friday, 17 Jun 2011 | 9:44 AM ET
    Barack Obama

    President Barack Obama and House Speaker John Boehner will hit the golf course Saturday—for a chance to 'bond' over the links.  Who do you think will win?

  • U.S. Open: High Performing Socks?     Friday, 17 Jun 2011 | 6:48 AM ET

    CNBC's Darren Rovell has the story on how golfers are changing fashion at the U.S. Open with the perfect golf socks.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Business Behind Golf     Friday, 10 Jun 2011 | 8:15 AM ET

    Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.

  • Tiger's Agent Mark Steinberg Talks About Next Move Monday, 6 Jun 2011 | 3:43 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.

  • Tiger Leaving IMG Not A Surprise Monday, 6 Jun 2011 | 12:20 PM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.

  • Donald's Wine Deal Isn't Traditional Sponsorship Friday, 3 Jun 2011 | 11:48 AM ET
    Luke Donald Collection Wine

    On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.

  • Golf Course Boom Points to China Corruption Thursday, 26 May 2011 | 7:24 PM ET
    golf clubs

    In China, courses such as the 36-hole Qinghe Bay Country Sports Club, located within view of the Olympic Bird’s Nest stadium in Beijing, reflect surging private fortunes. But facilities such as this have also become a potent symbol of the hypocrisy and corruption inherent in Communist party rule. The FT reports.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • Talking Tiger With The PGA Tour Commissioner Friday, 13 May 2011 | 9:44 AM ET
    Tiger Woods

    Tiger Woods didn't win another tournament yesterday. In fact, he bailed after shooting +6 after his first nine holes. This morning, we sat down and talked to PGA Tour Commissioner Tim Finchem about Tiger and the Tour.

  • State of the PGA Tour     Friday, 13 May 2011 | 7:41 AM ET

    Will Tiger Woods come back to play? Tim Finchem, PGA Tour commissioner, discusses Woods' injuries and the opportunities for other players.