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  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET
    desk_chalkboard_200.jpg

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Do Country Club Perks Pass the 'Snicker Test'? Thursday, 26 Apr 2012 | 10:48 AM ET
    Golf Course

    While many companies are stripping away some of the costly perks bestowed on CEOs, one remains a staple of many executive compensation packages: the country club membership.

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Everything About Bubba Watson Is Marketing Gold Tuesday, 10 Apr 2012 | 4:20 PM ET
    Bubba Watson, Darren Rovell

    Fifteen minutes before we are going on air, Bubba Watson is politely asking our makeup person Mary Ann what she is doing combing his hair. “I don’t need that,” Watson tells her. “I’m Bubba, Masters champion, that’s how my hair looks.” That, in a nutshell, is what makes Bubba Watson the most refreshing golfer on the PGA Tour, in a long time. Nah, make that ever.

  • One on One with Masters Champ Bubba Watson Tuesday, 10 Apr 2012 | 2:04 PM ET

    Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

  • One-on-One with Golf Masters Champ Bubba Watson Tuesday, 10 Apr 2012 | 1:36 PM ET
    One-on-One with Golf Masters Champ Bubba Watson

    Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

  • Callaway Focusing on Core Golf Brands: CEO Thursday, 5 Apr 2012 | 2:20 PM ET

    Callaway Golf incoming CEO Chip Brewer told CNBC the maker of golf clubs and clothing shed its Top-Flite golf ball business to focus on its two core brands, Calloway and Odyssey.

  • United Offers Auctions for Golf Experiences Thursday, 5 Apr 2012 | 12:33 PM ET
    golf_course.jpg

    If you're watching the Masters golf tournament this weekend at Augusta National Golf Club in Georgia and dreaming about attending a future golfing event, United Airlines has a program to make your wish come true.

  • Callaway's Comeback Story Thursday, 5 Apr 2012 | 12:28 PM ET
    Callaway's Comeback Story

    The 2012 masters golf tournament is underway and one of golf's most iconic names, Callaway, announced it is selling its brand to Dick's Sporting Goods. Chip Brewer, Callaway Golf CEO, weighs in.

  • For Bettors, Masters Is a Major Event, Too Thursday, 5 Apr 2012 | 11:02 AM ET
    Tickets scalpers look for badges along Washington Road in front of Augusta National Golf Club.

    Increased television coverage, improved technology, Tiger Woods — all of these factors are leading bookies and casinos to believe that this week’s Masters could be the most wagered-on golf event in history. the New York Times reports.

  • 76th Masters Begins Today Thursday, 5 Apr 2012 | 6:28 AM ET
    76th Masters Begins Today

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Virginia 'Ginni' Rometty

    The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.

  • Augusta Golf Club: Men Only? Wednesday, 4 Apr 2012 | 1:09 PM ET
    Augusta Golf Club: Men Only?

    CNBC's Darren Rovell reports on the controversy over this weekend's Masters Golf Tournament at the Augusta National Golf Club and whether IBM's new CEO, Virginia Rometty should be invited to become a member.

  • IBM CEO Forcing Change in Augusta? Tuesday, 3 Apr 2012 | 1:55 PM ET
    IBM CEO Forcing Change in Augusta?

    IBM is a major sponsor for the 2012 Masters Golf Tournament and Augusta National Golf Club's insistence on keeping the membership ''estrogen-free'' places IBM's new CEO Virginia Rometty in a bind. CNBC's Darren Rovell and Mike Walker, Golf Magazine senior editor discuss.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Golden Bear on Tiger's Comeback Thursday, 26 Jan 2012 | 12:17 PM ET
    Golden Bear on Tiger's Comeback

    Golf champion Jack Nicklaus is teaming up with the PGA at the industry's largest trade show to revitalize golf as sport. CNBC's Darren Rovell speaks with him about Tiger Wood's comeback.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET
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    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Golf Collectibles of the Greatest Players Thursday, 5 Jan 2012 | 2:06 PM ET
    With more than 15 million U.S. golfers, the market for collectibles has expanded greatly in recent years. Such memorabilia can make good investments that increase in value over time. Experts suggest buying pieces attached to golf’s biggest names, especially those who figure prominently in the sport’s history. Autographed golf clubs, balls, shoes and gloves fall into this category, as do signed tournament pin flags, action photos or award medallions.“When you consider acquiring golf collectibles

    With more than 15 million U.S. golfers, the market for collectibles has expanded greatly in recent years. Such memorabilia can make good investments that increase in value over time.

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.