The PGA Tour and Travelers extend the insurance company's title sponsorship through 2024.» Read More
I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.
Want to roll like a player but don't have the wallet of a high-roller? Don't sweat it. Here are 10 items to upgrade your lifestyle — for less.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
Well, this picture pretty much says it all.
Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.
Tiger Woods finally looked like the No. 1 player in the world. In his first tournament since his divorce, Woods played by far his best round of the year Thursday at The Barclays, missing only one fairway and two greens in a round of 6-under 65.
Tiger Woods' ex-wife Elin Nordegren said she has "been through hell" since her husband's infidelity surfaced, according to an interview released Wednesday. Meanwhile, Woods himself acknowledged that the sex scandal that began last year has detracted from his performance on the course.
Pro golfer Jim Furyk picked a bad time to sleep in. Furyk was late for his pro-am time in The Barclays meaning he has been disqualified from the first of four FedEx Cup playoff events.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
"We are sad that our marriage is over and we wish each other the very best for the future," Woods and Elin Nordegren said in a joint statement released by their lawyers.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
The Vineyard Golf Club, where President Obama may soon play, is thought to be the U.S.’s only organic course, reports The New York Times.
This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.
After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.
The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.
When professional athletes in branded gear make a big splash, sports marketing insiders can’t wait to comment on how big a particular line of clothing or shoes will sell because of it. More often than not, I check back months later to find out it was not as big as it was made out to be.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
No matter how far Tiger fell, true marketing insiders continued to tell me that he’d be able to make some sort of marketing comeback as long as he started winning.
Given today’s six-under par performance at the British Open, John Daly’s career isn’t done yet, but when it is, it will go down in sports marketing lore. In the history of sports, there has never been an athlete that has been sponsored by more companies and yet, for Daly, it has been either feast or famine.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.