CNBC's Dominic Chu takes a look at how TaylorMade and Microsoft will apply cloud computing to the game of golf. And David Abeles, TaylorMade Golf CEO, talks about golf going high tech and the future of the game.» Read More
Arnold Palmer has a lot to smile about these days, but what he lights up the most about is the success of his drink combination. In the 1950's, Arnold Palmer starting mixing his lemonade and iced tea. But the breakthrough that turned what is otherwise called Half & Half, came in at a restaurant in Palm Springs, Calif., years later. AriZona's Palmer sales will top $150 million this year and, with the brand growing 50 percent a year, it figures to pass Snapple's tea sales next year.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
“The way I hit the ball in Australia basically is the way I’ve been hitting it at a home, but hadn’t taken to the golf course yet. It’s fun to actually be able to hit the ball like that in a tournament situation, under pressure,” Tiger Woods told CNBC Monday.
Golfer Tiger Woods shares his endorsement deal with fast-growing company Fuse Science and his plans following the President's Cup in Australia, with CNBC's Darren Rovell.
Tiger Woods will have a new company on his endorsement roster. The deal with Fuse Science, a small, public company that focuses on energy and body replenishment products in drop form, was announced in an 8-K filing on Thursday morning.
However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.
The Rules of Golf, the bible of the game, gets a mulligan, as nine regulations are updated, the New York Times reports.
The transport ministry says some senior officials are spending too much time on the putting green and, as a result, are under-performing at work during a difficult period for the Vietnamese economy. The FT reports.
Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.
When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.
Keegan Bradley undoubtedly was feeling the pressure as he was closing out the PGA Championship last night in a playoff victory over Jason Dufner. After all, the difference between first and second was $540,000.
Professional athletes need people to make their lives run smoothly, so click ahead to see careers in sports that are performed outside of the spotlight.
Tiger Woods is having an awful year. In the six tournaments he has completed, he has finished in an average position of 23rd. How badly is that hurting his bank account?
The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.
A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.
What are some of the more notable products available on the market today that are said to enhance athletic performance? Click ahead and find out.