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  • Donald's Wine Deal Isn't Traditional Sponsorship Friday, 3 Jun 2011 | 11:48 AM ET
    Luke Donald Collection Wine

    On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.

  • Golf Course Boom Points to China Corruption Thursday, 26 May 2011 | 7:24 PM ET
    golf clubs

    In China, courses such as the 36-hole Qinghe Bay Country Sports Club, located within view of the Olympic Bird’s Nest stadium in Beijing, reflect surging private fortunes. But facilities such as this have also become a potent symbol of the hypocrisy and corruption inherent in Communist party rule. The FT reports.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • Talking Tiger With The PGA Tour Commissioner Friday, 13 May 2011 | 9:44 AM ET
    Tiger Woods

    Tiger Woods didn't win another tournament yesterday. In fact, he bailed after shooting +6 after his first nine holes. This morning, we sat down and talked to PGA Tour Commissioner Tim Finchem about Tiger and the Tour.

  • State of the PGA Tour     Friday, 13 May 2011 | 7:41 AM ET

    Will Tiger Woods come back to play? Tim Finchem, PGA Tour commissioner, discusses Woods' injuries and the opportunities for other players.

  • A Golf Ball That Guarantees a Straight Drive     Tuesday, 10 May 2011 | 2:57 PM ET

    CNBC's Darren Rovell with details on what could be the greatest golf ball ever created, the Polara Golf ball, which guarantees a straight drive every time. But there's a catch.

  • The dimples on the Polara create a straighter and lower trajectory, but the ball does not conform to the official rules of golf, the New York Times reports.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...

  • Which Sports Do More Americans Participate In? Wednesday, 20 Apr 2011 | 4:34 PM ET
    Boston Marathon

    The Sporting Goods Manufacturers Association has put out its list of sport by sport participation in the United States. This is one of these lists that each year I'm completely fascinated with. So here is the best of the best from 2010.

  • Can Golf Be Back If Tiger Doesn't Win? Monday, 11 Apr 2011 | 2:58 PM ET
    Tiger Woods walks up the first hole during the first round of the 2011 Masters Tournament at Augusta National Golf Club on April 7, 2011 in Augusta, Georgia.

    As Tiger Woods made the turn to the back nine yesterday, I could feel the intensity. And I was sitting in my man cave at home in New Jersey. As 15 years of data have proven, and it's not going to change, when Tiger is in hunt for a title, more people are going to watch. If it's a major, ratings with Tiger in it will jump up significantly. If it's a garden variety tournament, Woods' presence at the end could be worth double the viewers.

  • Updates: Business Of The Masters Thursday, 7 Apr 2011 | 4:26 PM ET
    Lee Westwood Masters Gold Tournament

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • Masters Update     Thursday, 7 Apr 2011 | 11:55 AM ET

    An update on the Masters leader board and the state of the golf industry, with Marty Hanaka, Golfsmith CEO and CNBC's Darren Rovell.

  • Dennis Gartman: Central Banks Too Aggressive Wednesday, 6 Apr 2011 | 1:58 PM ET

    Does raising rates suggest the world's economies are better than they actually are? Renown trader Dennis Gartman weighs in.

  • Tiger Woods Talks About His New Swing App Wednesday, 23 Mar 2011 | 3:35 PM ET
    Tiger Woods App

    Tiger Woods, with instructional app company Shotzoom and Apple, released a new app today called Tiger Woods: My Swing.

  • Schools Hoping Cinderella Run Funds Facilities Tuesday, 22 Mar 2011 | 1:43 PM ET
    Boatwright Memorial Library

    The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.

  • LeBron James

    Back in September, we reported that LeBron James took a huge image hit thanks to "The Decision," the ESPN broadcast of his decision to leave the Cleveland Cavaliers and go to the Miami Heat. A poll of the general population by The Q Scores Company revealed that only 14 percent of people thought of James positively, while 39 percent of people thought of him negatively. Five months later, the Q Scores show that James has slowly bounced back, though not as much as we might have thought.

  • Mets Owners Seek Dismissal of $1 Billion Madoff Case Sunday, 20 Mar 2011 | 6:28 PM ET

    Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.