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  • Which Sports Do More Americans Participate In? Wednesday, 20 Apr 2011 | 4:34 PM ET
    Boston Marathon

    The Sporting Goods Manufacturers Association has put out its list of sport by sport participation in the United States. This is one of these lists that each year I'm completely fascinated with. So here is the best of the best from 2010.

  • Can Golf Be Back If Tiger Doesn't Win? Monday, 11 Apr 2011 | 2:58 PM ET
    Tiger Woods walks up the first hole during the first round of the 2011 Masters Tournament at Augusta National Golf Club on April 7, 2011 in Augusta, Georgia.

    As Tiger Woods made the turn to the back nine yesterday, I could feel the intensity. And I was sitting in my man cave at home in New Jersey. As 15 years of data have proven, and it's not going to change, when Tiger is in hunt for a title, more people are going to watch. If it's a major, ratings with Tiger in it will jump up significantly. If it's a garden variety tournament, Woods' presence at the end could be worth double the viewers.

  • Updates: Business Of The Masters Thursday, 7 Apr 2011 | 4:26 PM ET
    Lee Westwood Masters Gold Tournament

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • Masters Update     Thursday, 7 Apr 2011 | 11:55 AM ET

    An update on the Masters leader board and the state of the golf industry, with Marty Hanaka, Golfsmith CEO and CNBC's Darren Rovell.

  • Dennis Gartman: Central Banks Too Aggressive Wednesday, 6 Apr 2011 | 1:58 PM ET

    Does raising rates suggest the world's economies are better than they actually are? Renown trader Dennis Gartman weighs in.

  • Tiger Woods Talks About His New Swing App Wednesday, 23 Mar 2011 | 3:35 PM ET
    Tiger Woods App

    Tiger Woods, with instructional app company Shotzoom and Apple, released a new app today called Tiger Woods: My Swing.

  • Schools Hoping Cinderella Run Funds Facilities Tuesday, 22 Mar 2011 | 1:43 PM ET
    Boatwright Memorial Library

    The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.

  • LeBron James

    Back in September, we reported that LeBron James took a huge image hit thanks to "The Decision," the ESPN broadcast of his decision to leave the Cleveland Cavaliers and go to the Miami Heat. A poll of the general population by The Q Scores Company revealed that only 14 percent of people thought of James positively, while 39 percent of people thought of him negatively. Five months later, the Q Scores show that James has slowly bounced back, though not as much as we might have thought.

  • Mets Owners Seek Dismissal of $1 Billion Madoff Case Sunday, 20 Mar 2011 | 6:28 PM ET

    Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.

  • Tiger Woods Confident He'll Surpass Nicklaus Record Wednesday, 16 Mar 2011 | 1:30 PM ET
    Tiger Woods hits a shot as fans look on during a practice round prior to the 2010 Masters Tournament at Augusta National Golf Club.

    Tiger Woods still thinks he can break Jack Nicklaus’ record of 18 Major golf championships, telling CNBC in an interview during the annual Tavistock Cup, that his game is coming around.

  • Deron Williams

    There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.

  • Irina Shayk Caption Contest Winners Wednesday, 23 Feb 2011 | 11:26 AM ET

    Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest.  We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Fortune Brands Tees Up Golf Sale Wednesday, 2 Feb 2011 | 2:45 PM ET

    Fortune Brands is teeing up the sale of its golf unit, home to brands like Titleist and Footjoy.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • If you want to find out about the economic state of our nation, you can probably get a good indication by hanging out at a golf store. When we were in the midst of the economic crisis, golf stores and manufacturers weren’t doing well. The only reason people were buying new clubs was because retailers and manufacturers got together to offer insane trade-in and 2-for-1 deals.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.