CNBC's Robert Frank reports tennis creates some of the wealthiest athletes in the world.» Read More
Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.
President Barack Obama and House Speaker John Boehner will hit the golf course Saturday—for a chance to 'bond' over the links. Who do you think will win?
CNBC's Darren Rovell has the story on how golfers are changing fashion at the U.S. Open with the perfect golf socks.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.
Insight on the broadcast rush for rights of the Olympic Games, with Brian Stelter, New York Times reporter.
Golf pro Tiger Woods won't attend the US Open, with CNBC's Darren Rovell
Earlier this afternoon, I had a chance to sit down with Mark Steinberg, who is leaving IMG and will be bringing Tiger Woods with him. We talked about the future of both of them.
On Monday morning, Tiger Woods tweeted that he'd be going with Mark Steinberg, who headed up IMG's golf division until last month. It makes sense for a couple reasons.
On the surface, it looks like just another bottle of wine with a label thrown on it to try to get it to sell. But the Luke Donald Collection, named after the world's number one golfer, is anything but.
In China, courses such as the 36-hole Qinghe Bay Country Sports Club, located within view of the Olympic Bird’s Nest stadium in Beijing, reflect surging private fortunes. But facilities such as this have also become a potent symbol of the hypocrisy and corruption inherent in Communist party rule. The FT reports.
I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.
Discussing golf's big event in Florida this weekend, which is being played without Tiger Woods following his withdrawal due to injury. Frederick Waddell, Northern Trust CEO, discusses his company's sponsorship of golf and the PGA Tour.
CNBC's Darren Rovell has the story on the new golf club taking TPC Sawgrass by storm as Tiger limps off the course.
Tiger Woods didn't win another tournament yesterday. In fact, he bailed after shooting +6 after his first nine holes. This morning, we sat down and talked to PGA Tour Commissioner Tim Finchem about Tiger and the Tour.
Will Tiger Woods come back to play? Tim Finchem, PGA Tour commissioner, discusses Woods' injuries and the opportunities for other players.
CNBC's Darren Rovell has the story on Tiger Woods pulling out of the players championship.
CNBC's Darren Rovell with details on what could be the greatest golf ball ever created, the Polara Golf ball, which guarantees a straight drive every time. But there's a catch.
The dimples on the Polara create a straighter and lower trajectory, but the ball does not conform to the official rules of golf, the New York Times reports.