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  • If you want to find out about the economic state of our nation, you can probably get a good indication by hanging out at a golf store. When we were in the midst of the economic crisis, golf stores and manufacturers weren’t doing well. The only reason people were buying new clubs was because retailers and manufacturers got together to offer insane trade-in and 2-for-1 deals.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • A Year Later: Tiger's Agent Opens Up Wednesday, 24 Nov 2010 | 7:53 AM ET
    Tiger Woods

    Throughout the year, Tiger's agent Mark Steinberg, IMG senior vice president and global managing director, chose to say very little publicly. With the year anniversary approaching, Steinberg sat down with CNBC.com for a wide ranging interview.

  • SAC Capital Pays A Guy to Play Golf All The Time Thursday, 18 Nov 2010 | 12:35 PM ET

    Golf and finance go together—as everyone knows.

  • How Will Tiger Do On Twitter? Thursday, 18 Nov 2010 | 10:46 AM ET
    Tiger Woods

    The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • Tiger Woods

    What a difference a year makes. Twelve months ago Tiger Woods arrived in Melbourne for the Australian Masters in a blaze of glory. He was on track to becoming the sporting world's first billionaire and celebrated as one of the greatest golfers in history. He then went on to win the tournament by 2 shots, taking out his 71st PGA victory.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.

  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Ryder Cup Marketing Winner & Loser Monday, 4 Oct 2010 | 10:58 AM ET
    Europe Ryder Cup player Graeme McDowell.

    The Ryder Cup is now over with Europe winning by one point. So what golfer made the most out of the event and who lost out? Our winner is Graeme McDowell. Our loser is Tiger Woods.

  • Europe Wins Golf's Ryder Cup From US in Final Match Monday, 4 Oct 2010 | 10:52 AM ET
    of Europe tees off in the singles matches during the 2010 Ryder Cup at the Celtic Manor Resort on October 4, 2010 in Newport, Wales.

    Europe has reclaimed the Ryder Cup, winning a thriller that went down to the final singles match.

  • Phil Mickelson of the USA rides on a buggy during the Morning Fourball Matches

    Executives at Sun Mountain Sports are undoubtedly feeling embarrassed this morning after the rainsuits it designed for the US Ryder Cup team weren't able to hold off the downpour in Wales. So the US team publicly ditched the custom outfits for raingear the team purchased in the merchandise tent — with the Europe Ryder Cup logo on it nonetheless.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • Want to roll like a player but don't have the wallet of a high-roller? Don't sweat it. Here are 10 items to upgrade your lifestyle — for less.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Pix of the Week: Great Parking Spot Available Friday, 27 Aug 2010 | 9:54 AM ET

    Well, this picture pretty much says it all.

  • Your First Move For Friday, Aug. 27 Thursday, 26 Aug 2010 | 6:53 PM ET

    Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.

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