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  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • Sports for the Unathletic Tuesday, 19 Jul 2011 | 5:00 PM ET
    The 42nd Annual World Series of Poker got underway on May 31, and on July 19, it came to a close. Held at the Rio All Suite Hotel and Casino in Las Vegas, the nine players who emerged victorious from this  will return four months later as “The November Nine” and compete in the $10,000 No Limit Hold’em Championship. The event was broadcast on the cable sports network ESPN, which begs the question, “Is poker actually a sport?”Poker is without question a game of strategy with high stakes and tense

    The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Tiger Woods to Skip British Open as Leg Recovers Tuesday, 5 Jul 2011 | 1:56 PM ET
    Tiger Woods

    Tiger Woods says he won't play the British Open as his left leg continues to heal.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET
    vick_michael_eagles_2_200.jpg

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • 10 Luxurious Golf Courses Thursday, 23 Jun 2011 | 4:38 PM ET
    Donald Trump has long dreamed of building a luxury golf resort in Scotland, the birthplace of his beloved game. The $1.2 billion course was scheduled to open in July 2012, but according to statements to the UK press on June 20, 2011, it’s on hold until the financial crisis blows over. "The world has crashed," , and finishing the project “will depend on the markets.” Luckily, avid golfers don’t have to wait until the economy finally turns around, as there are plenty of impressive facilities right

    There are plenty of impressive golf courses across the US. Click to see some of the most luxurious ones!

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Rory McIlroy Gives Big Boost To Oakley Monday, 20 Jun 2011 | 4:55 PM ET
    Rory McIlroy

    Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland. Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.

  • Irish Bookmakers Get Slammed After Rory Wins Monday, 20 Jun 2011 | 1:21 PM ET
    ory McIlroy of Northern Ireland holds up the trophy after winning the 111th US Open by eight strokes over Jason Day with a record 268 at Congressional Country Club on June 19, 2011, in Bethesda, Maryland.

    Rory McIlroy's US Open win might have made all of the Irish happy, except the bookmakers, that is.

  • American Express Shows Sponsors How It's Done Friday, 17 Jun 2011 | 4:46 PM ET
    American Express

    I'll start with this: Sponsors of athletes, teams, tournaments and facilities, for the most part, do a bad job at maximizing their sponsorships. They buy signage, they film commercials and they don't do what they're supposed to do, which is engage sports fans by giving them a reason to positively associate their company to the fan experience. That's why it's so refreshing to see what American Express has done with its sponsorship of the US Open golf and tennis events in recent years.

  • Biggest Swings in Golf Spending 2011 Friday, 17 Jun 2011 | 3:22 PM ET
    Golf is still a “rich man’s game,” according to a study by American Express Business Insights. Despite this, the recession dealt the sport a tough blow, with golf spending falling significantly during the downturn. Fortunately, spending on golf is starting to recover, with the first signs of improvement showing up in the retail spending on items such as golf equipment and apparel. Retail sales grew 10 percent in the first quarter of 2011, compared with the same period a year ago, the study found

    Click to see which states are gaining ground, and how much spending has changed in the top five states for golf-related activities, according to American Express.

  • US Open Disrupts Wall Street Friday, 17 Jun 2011 | 2:45 PM ET
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    This might be one of the toughest days all year to do business on Wall Street. Summer Fridays are always tough for investment bankers and traders who want to get work done. There are just two many people who leave work early. Or don’t show up at all.

  • Rory McIlroy Faced With Taxing Situation Friday, 17 Jun 2011 | 1:04 PM ET
    Rory McIlroy

    As 22-year-old Irishman Rory McIlroy continues to impress in the majors, it becomes more and more apparent that the PGA Tour needs to wrestle this golf phenom away from the European Tour and keep him for themselves.

  • The Jock Tax Friday, 17 Jun 2011 | 10:39 AM ET
    The Jock Tax

    The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.

  • Kentwool Golf Socks

    Weekend warriors will do anything to improve their golf game from getting custom clubs to buying the best balls. But there's a new one I had never heard of -- high-end performance golf socks.

  • Poll: Who Wins Golf Game—Obama or Boehner? Friday, 17 Jun 2011 | 9:44 AM ET
    Barack Obama

    President Barack Obama and House Speaker John Boehner will hit the golf course Saturday—for a chance to 'bond' over the links.  Who do you think will win?

  • U.S. Open: High Performing Socks? Friday, 17 Jun 2011 | 6:48 AM ET
    U.S. Open: High Performing Socks?

    CNBC's Darren Rovell has the story on how golfers are changing fashion at the U.S. Open with the perfect golf socks.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Business Behind Golf Friday, 10 Jun 2011 | 8:15 AM ET
    Business Behind Golf

    Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.