CNBC's Robert Frank reports tennis creates some of the wealthiest athletes in the world.» Read More
Fortune Brands is teeing up the sale of its golf unit, home to brands like Titleist and Footjoy.
Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
If you want to find out about the economic state of our nation, you can probably get a good indication by hanging out at a golf store. When we were in the midst of the economic crisis, golf stores and manufacturers weren’t doing well. The only reason people were buying new clubs was because retailers and manufacturers got together to offer insane trade-in and 2-for-1 deals.
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
Throughout the year, Tiger's agent Mark Steinberg, IMG senior vice president and global managing director, chose to say very little publicly. With the year anniversary approaching, Steinberg sat down with CNBC.com for a wide ranging interview.
Golf and finance go together—as everyone knows.
The voice of Tiger Woods hit Twitter for the first time yesterday and a flock of followers came to make sure everything Tiger says appears in their timeline.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
What a difference a year makes. Twelve months ago Tiger Woods arrived in Melbourne for the Australian Masters in a blaze of glory. He was on track to becoming the sporting world's first billionaire and celebrated as one of the greatest golfers in history. He then went on to win the tournament by 2 shots, taking out his 71st PGA victory.
Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.
Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.
When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?
Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.
The Ryder Cup is now over with Europe winning by one point. So what golfer made the most out of the event and who lost out? Our winner is Graeme McDowell. Our loser is Tiger Woods.
Europe has reclaimed the Ryder Cup, winning a thriller that went down to the final singles match.
Executives at Sun Mountain Sports are undoubtedly feeling embarrassed this morning after the rainsuits it designed for the US Ryder Cup team weren't able to hold off the downpour in Wales. So the US team publicly ditched the custom outfits for raingear the team purchased in the merchandise tent — with the Europe Ryder Cup logo on it nonetheless.
I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.
Want to roll like a player but don't have the wallet of a high-roller? Don't sweat it. Here are 10 items to upgrade your lifestyle — for less.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.