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  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Tiger Woods, Wife Now Officially Divorced Monday, 23 Aug 2010 | 4:49 PM ET
    Elin Nordegren and husband Tiger Woods exit during Opening Ceremony of The Presidents Cup at Harding Park Golf Course on October 7, 2009 in San Francisco, California.

    "We are sad that our marriage is over and we wish each other the very best for the future," Woods and Elin Nordegren said in a joint statement released by their lawyers.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Exclusive Golf Course Is Organic, So Weeds Get In Tuesday, 17 Aug 2010 | 9:54 AM ET
    Vineyard Golf Club in Martha's Vineyard

    The Vineyard Golf Club, where President Obama may soon play, is thought to be the U.S.’s only organic course, reports The New York Times.

  • Nike President Comments On Tiger, LeBron Thursday, 12 Aug 2010 | 10:41 AM ET
    LeBron James and Dwyane Wade celebrate their 141-139 victory over the Western Conference during the 2010 NBA All-Star Game.

    This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.

  • Golf Digest Resumes Relationship With Tiger Tuesday, 10 Aug 2010 | 2:11 PM ET

    After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.

  • PGA Tour's Problem: No Watching Tiger Unravel Monday, 9 Aug 2010 | 12:11 PM ET
    Tiger Woods

    The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.

  • Couples Behind Golf Industry’s Surprise Best Seller Wednesday, 28 Jul 2010 | 4:34 PM ET
    Ecco's Men's Golf Street Shoes

    When professional athletes in branded gear make a big splash, sports marketing insiders can’t wait to comment on how big a particular line of clothing or shoes will sell because of it. More often than not, I check back months later to find out it was not as big as it was made out to be.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • Tiger’s Sponsors Need Woods To Win Now Friday, 16 Jul 2010 | 2:56 PM ET
    Tiger Woods

    No matter how far Tiger fell, true marketing insiders continued to tell me that he’d be able to make some sort of marketing comeback as long as he started winning.

  • Daly Gives Adidas A Free Ride Thursday, 15 Jul 2010 | 4:28 PM ET
    US golfer John Daly watches his drive from the 15th tee during his opening round on the first day of the British Open Golf Championship.

    Given today’s six-under par performance at the British Open, John Daly’s career isn’t done yet, but when it is, it will go down in sports marketing lore. In the history of sports, there has never been an athlete that has been sponsored by more companies and yet, for Daly, it has been either feast or famine.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • Eight Questions with…US Open Winner Graeme McDowell Tuesday, 22 Jun 2010 | 12:28 PM ET
    Northern Ireland's Graeme McDowell hugs the US Open Trophy after winning the 110th U.S. Open in Pebble Beach, California.

    Ireland’s Graeme McDowell broke a 40-year European drought by winning the US Open on Sunday. I sat down with him to talk about the business side of golf.

  • Tiger Woods

    Tiger Woods' loss of endorsement income cost his management company IMG $4.6 million in fees, according to a confidential document reviewed by CNBC. The document provides the most comprehensive financial look into the powerful, but private, sports management company in its 50-year history.

  • Halftime Pt. 2: The Stock Riding Apple's Coattails Wednesday, 16 Jun 2010 | 1:30 PM ET

    With its products tethered to the popular iPad, this company posted a new 52-week high.

  • Cannibalism and the World Cup Soccer Games Wednesday, 16 Jun 2010 | 11:45 AM ET
    World Cup match ball

    When major sports events collide with the market day ... sigh ... business coverage is pretty much the loser.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • TV Math Doesn't Necessarily Add Up For Conferences Monday, 7 Jun 2010 | 3:26 PM ET
    University of Michigan football player

    Lost in the talk of the formation of college football mega conferences led by the Pac-10 and the Big 10 is that bigger isn’t necessarily more profitable. Yes, there are certain teams that will make sense for both conferences, but let’s not forget that we’re dividing money here.