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• Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET

  

  The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

• Golf Players Championship  Friday, 11 May 2012 | 7:50 AM ET

  

  Stakes are high in Ponte Vedra Beach this weekend as golf players vie for the top spot in the world rankings, with Brandel Chamblee, lead analyst at The Golf Channel, and James Tisch, president & CEO of Loews Corporation.

• Derby Winner "I’ll Have Another" Proves the Pitfalls of Handicapping Monday, 7 May 2012 | 5:08 PM ET

  I’ll Have Another wasn’t exactly a huge longshot, but he certainly was getting treated like one. But there was the horse, in Friday’s New York Times, predicted to come in dead last.

• Horseplayers, Celebs Take Posh Digs for Derby Day Saturday, 5 May 2012 | 3:57 PM ET

  

  Short term rentals in private homes is a big business for Louisville residents on Derby day.

• Derby Field Has Bargain Horses Friday, 4 May 2012 | 1:17 PM ET

  

  Horse ownership is a rich man's game, but that doesn't mean Derby winners all cost a fortune.

• Strap On Your Fascinators - It's Kentucky Derby Time Friday, 4 May 2012 | 10:48 AM ET

  

  Sports fans have long ditched the fancy hats for caps, except for Derby weekend in Kentucky.

• Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET

  

  With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

• One on One with Masters Champ Bubba Watson Tuesday, 10 Apr 2012 | 2:04 PM ET

  Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.

• 76th Masters Begins Today  Thursday, 5 Apr 2012 | 6:28 AM ET

  

  Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

• Investing in Racehorses  Monday, 2 Apr 2012 | 11:50 PM ET

  

  Mark Webster, Managing Director, Inglis explains the long-term profit opportunities from purchasing thoroughbred horses and recommends buying shares of a horse for first-time investors.

• Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET

  

  In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

• Horse Syndicates Attract Investors Thursday, 16 Feb 2012 | 9:09 AM ET

  

  There are horse syndicates at all levels, for all prices. You can buy into a horse for as little as $1,000, although more heralded prospects will likely run you at least $10,000 for a 5-to-10 percent share.

• Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

  

  Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

• Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET

  

  For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

• Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET

  

  On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

• Sports: NBA Rejected! Thursday, 1 Dec 2011 | 2:34 PM ET

  

  Basketball's  labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.

• Cameron Crowe Talks 'Jerry Maguire,' Origins and Sequels Monday, 10 Oct 2011 | 5:16 PM ET

  

  Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

• Eight Interesting Facts About Team Sports Participation In America Thursday, 22 Sep 2011 | 3:18 PM ET

  

  The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

• There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET

  

  Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

• Michigan Includes Audio Of "The Catch" In This Week's Program Wednesday, 7 Sep 2011 | 1:56 PM ET

  

  When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.