Chris Morris, Brown-Forman's master distiller, walks CNBC's Dom Chu through the process of making a $2,500 mint julep.» Read More
The world of sports gambling tout services is rife with problems. Bettors pay for advice on how to place a wager and then find out the tout service is telling another bettor to take the opposite side. By doing it that way, you’ll at least have half of your customers happy. Adam Meyer knows of the reputation of his business and he has what he thinks is his greatest marketing ploy.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.
If Animal Kingdom goes on to win the Triple Crown, his stud value could hit $50 to $60 million. But, aside from reproduction, there are other ways the horse could pay dividends: Tourism.
Every once in a while, a story comes full circle years later. In 2009, I went to the Fasig-Tipton sale to do a story on depressed horse sale prices, due to the economy. When we were doing one of our segments, we asked for a horse to stand in the background. Today, I received this note from Mark J. Reid Jr.
Marc Haisfield was at a friend’s house in Florida watching the Kentucky Derby when he saw Animal Kingdom emerge at the quarter pole. “There’s no question he’s winning this thing,” his friend said to him. Seconds later, the horse was the winner of the 137th running of the Kentucky Derby. Haisfield doesn’t own Animal Kingdom, but he does have a tremendous stake in the horse’s success.
Although it's still a rich person's game, return on investment — the average horse in the race cost $175,000 — striking it rich if your horse does well is easier.
The business of horse racing has begun to attract interest from investors because the return is potentially very high, Terry Finley, founder and president of West Point Thoroughbreds, told CNBC Wednesday.
Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.
Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.
Earlier this week, Ticketmaster announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...
The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.
Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.
There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.
Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest. We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.
NBC Sports Group, which includes NBC Sports and Versus, networks now majority owned by Comcast, will announce on Tuesday that it will own the rights to all three legs of horse racing's most famous races for the first time since 2005.
On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA
Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.
The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.
Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
Although the accomplished racehorse has her choice of stallions, how she will fare as a broodmare is uncertain, the New York Times reports.