CNBC's Dominic Chu breaks out CNBC's sports playbook for 2015 and makes three bold predictions for the coming year.» Read More
Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.
We all get the question: If there were one sporting event that you could have been at, what would it be? For me, that’s the easiest question in the world. The 1973 Belmont to watch Secretariat win by an amazing 31 lengths. In my mind, that’s still the most amazing sporting achievement of all time.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Did you know that the Belmont was on this weekend? Even if you are a sports fan who enjoys the Triple Crown, we forgive you if you forgot. Neither the winner of the Derby (Super Saver) nor the Preakness (Lookin' At Lucky) is even running in the race.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.
For years, you could bring your own alcohol into the Pimlico infield for the Preakness. Until last year that was, when the race track decided to change up the rules after the drunks caused a ruckus.
Phil Jackson coaching the Lakers or Joe Torre managing the Dodgers won't do much to budge a betting line, but a jockey? It makes a difference in certain situations.
Well, you’ve surely heard about it by now. Glen Fullerton won our “Call the Close” Derby Dream Bet Sweepstakes. He was chosen out of more than 67,000 people to take $100,000 and bet it on one horse to win at Saturday’s Kentucky Derby. He bet Super Saver and will net $900,000 before taxes.
It doesn’t look like there will be any great deal to be had on the breeding rights of Super Saver. In fact, if the horse wins the Triple Crown, its owners could be as isolated as one could be against the economic downturn that has not surprisingly hurt the horse racing industry.
As discretionary income has diminished the horse racing industry has gotten clobbered. Sales are still down 40 to 50 percent and the stallion market, which ultimately drives the value of a Triple Crown horse, has been badly affected.