Chris Morris, Brown-Forman's master distiller, walks CNBC's Dom Chu through the process of making a $2,500 mint julep.» Read More
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
For years, horse racing has been irrelevant to the general public, save for the three days the three legs of the Triple Crown are run each year....but that could change this weekend because of one very famous horse.
Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.
If you want to make money on horses, you have two options: racing or breeding. Either way, seek out someone who knows the thoroughbred business, develop a plan and don’t be afraid to sell after you win a race.
Alternative investing is a big space; an alphabet soup of options to diversify your portfolio. From commodities to coins to cars, there's money to be made.
Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.
Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.
We all get the question: If there were one sporting event that you could have been at, what would it be? For me, that’s the easiest question in the world. The 1973 Belmont to watch Secretariat win by an amazing 31 lengths. In my mind, that’s still the most amazing sporting achievement of all time.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Did you know that the Belmont was on this weekend? Even if you are a sports fan who enjoys the Triple Crown, we forgive you if you forgot. Neither the winner of the Derby (Super Saver) nor the Preakness (Lookin' At Lucky) is even running in the race.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.