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  • Sports Tout Says He's Out to Change Industry's Reputation Thursday, 19 May 2011 | 10:17 AM ET

    The world of sports gambling tout services is rife with problems. Bettors pay for advice on how to place a wager and then find out the tout service is telling another bettor to take the opposite side. By doing it that way, you’ll at least have half of your customers happy. Adam Meyer knows of the reputation of his business and he has what he thinks is his greatest marketing ploy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • Tonight, the Washington Nationals sold tickets for $1 to their game against the Pirates. Tomorrow, the team is selling a limited amount of tickets for $2. We're in the middle of May now and there are nine parks in Major League Baseball this year that are averaging crowds that fill less than half their ballpark. Most seem to be disinterested to do what it takes to fill the stands.

  • Lenny Dykstra Indicted for Bankruptcy Fraud Friday, 6 May 2011 | 6:46 PM ET
    Lenny Dykstra

    Lenny Dykstra, an outfielder for the New York Mets and Philadelphia Phillies known by the nickname "Nails," has been indicted for bankruptcy fraud and embezzlement from the bankruptcy estate.

  • Most of us listen to the voice or at best do a mumble, but tonight, do yourself a favor and sing the thing. I'm talking about the National Anthem and God Bless America. Thanks to the killing of Osama Bin Laden last night, tonight's renditions before sporting events seem to have a little more meaning. If you're in the stands, sing it. If you're at home, sing it.

  • Major League Divorce  Thursday, 28 Apr 2011 | 8:14 AM ET

    Debt issues and a bitter divorce are causing some major league trouble for the national past time. Insight on the battle for the Los Angeles Dodgers, with Frank McCourt, Los Angeles Dodgers owner and CNBC's Darren Rovell.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...

  • Dodgers Mess Isn’t Over; Expect McCourt to Fight Thursday, 21 Apr 2011 | 10:09 AM ET
    Dodger Stadium

    On Wednesday, Major League Baseball commissioner Bud Selig announced that the league would be taking over financial control of the Dodgers by appointing a representative to oversee its actions.

  • Major League Baseball Takes Over LA Dodgers Wednesday, 20 Apr 2011 | 6:52 PM ET
    Dodger Stadium

    Major League Baseball is taking over the Los Angeles Dodgers, a team financially paralyzed by the divorce of its owners.

  • Empty Seats  Wednesday, 20 Apr 2011 | 1:50 PM ET

    Major League Baseball is striking out in ticket sales this year, as fans stay home. Is the price of admission too high? CNBC's Darren Rovell has takes a look.

  • Former Met Dykstra Faces Embezzlement Charge Friday, 15 Apr 2011 | 5:52 PM ET

    Former baseball star Lenny Dykstra has been arrested and will face one charge of bankruptcy fraud for embezzlement, according to a federal prosecutor.

  • Barry Bonds Jury Can Reach Verdict on Only One Count Wednesday, 13 Apr 2011 | 7:18 PM ET
    Barry Bonds

    A federal jury convicted Barry Bonds of a single charge of obstruction of justice Wednesday but failed to reach a verdict on the three counts at the heart of allegations that he knowingly used steroids and human growth hormone and lied to a grand jury about it.

  • The Pistachio Makes Play As Ballpark Nut Friday, 8 Apr 2011 | 12:26 PM ET
    Pistachios

    Peanuts have an insurmountable lead as the nut of choice at a baseball game, as it has been paired with the sport since the very beginning. But as pistachio sales have skyrocketed outside the stadium, more and more teams are adding it to the fan offerings.

  • Bidders Bat for Mets Minority stake  Monday, 4 Apr 2011 | 12:14 PM ET

    CNBC's Kate Kelly says the Mets are looking to receive six to eight bids for the minority stake in the team. And the future of the 2011 NFL & NBA season could be in doubt, with Sal Galatioto, Galatioto Sports Partners.

  • Beer Vendor Taking Orders From Fans On Twitter Monday, 4 Apr 2011 | 11:47 AM ET

    Kevin Zelko likes to think of himself as a smarter beer vendor. On Friday, at the Seattle Mariners season opener, he’s going to try to prove it. The 36-year-old teacher who, for the past five seasons has served beer at Safeco Field, is ready to take orders from fans in the stands using his Twitter.

  • For the second consecutive season, ticket prices stayed relatively flat in Major League Baseball, according to a new survey by Team Marketing Report. The average ticket price across all 30 teams is $26.91, which is only a 1.2 percent increase from last season. That percentage represents the lowest year over year increase since the company's Fan Cost Index debuted in 1991.

  • You Make The Call: Did Cubs Choose Right PA Announcer? Wednesday, 30 Mar 2011 | 10:34 AM ET

    In order to find its next public address announcer this season, the Chicago Cubs forged an innovative partnership with CareerBuilder. Fans would post their resumes on the site and put their announcing audition, voicing a required script, on YouTube. The Cubs received 2,954 applications.

  • MLB Pays Two Fans to Watch Every Single Game Wednesday, 30 Mar 2011 | 9:02 AM ET
    Ryan Wagner (left) and Mike O'Hara (Right) get used to their Fancave created by Major League Baseball.

    Take two fans. Have them watch every single game. Tell them to blog, tweet and take part in a Web series on MLB.com, all while passersby get to peek into, and perhaps, even enter their ultimate fancave.