For the first couple years of the San Francisco Giants new ballpark, games sold out routinely. The Giants still fill AT&T Park to 89 percent capacity, but in a drive to pull in a greater crowd, they’ve started to gain momentum by hosting special nights that generate buzz unlike any other Major League team has.
More than 15 hours after the auction for the Texas Rangers began in bankruptcy court in Fort Worth yesterday, Chuck Greenberg and Nolan Ryan had bested out Mark Cuban for the rights to own, subject to Major League Baseball’s approval, the Texas Rangers. According to USA Today’s Bob Nightengale, in a bar in downtown Fort Worth, Greenberg toasted his attorneys, partners and friends in the early morning hours and said the words, “Finally.”
Willie Mays Hays and his Indians team made a commercial imploring American Express customers not to “steal home without it” in the movie “Major League.” And Jamie Foxx’s Willie Beamon character was pitching MetRX in “Any Given Sunday.” But those ads were using fictional characters in a fictional setting. But how about using a fictional character in a real setting?
In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.
Earlier today, New York Yankees owner George Steinbrenner passed away at the age of 80. What was it like to negotiate with George Steinbrenner? What was he like as a person? For those questions, we went to Tom Reich, a longtime baseball agent who represented some of the biggest players in the game in the 70s and 80s and negotiated against but also went on to become good friends with The Boss. This is Tom’s take, in his own words, on the larger-than-life baseball owner.
Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.