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  • Athlete stocks: NFL’s Vernon Davis, the next GE? Friday, 3 Oct 2014 | 1:30 PM ET
    San Francisco 49ers’ Vernon Davis (85) runs the ball against Dallas Cowboys’ Sterling Moore (26) in Arlington, Texas.

    NFL fans already are emotionally invested in the sport, but those who want to become financially invested can buy stocks of players.

  • Syracuse's Boeheim is taking basketball 'virtual' Friday, 3 Oct 2014 | 12:59 PM ET
    Jim Boeheim

    The Syracuse University coach has partnered with a tech developer to test virtual reality for basketball games.

  • California bans tax write-offs for pro sports fines Tuesday, 30 Sep 2014 | 8:10 AM ET
    os Angeles Clippers owner Donald Sterling attends the NBA playoff game between the Clippers and the Golden State Warriors, April 21, 2014 at Staples Center in Los Angeles, California.

    The measure signed by California Gov. Jerry Brown was inspired by the $2.5-million fine levied against Donald Sterling. The LA Times reports.

  • Grant Hill: From all-star to NBA team owner? Monday, 29 Sep 2014 | 3:04 PM ET
    Grant Hill, former NBA player.

    He and his partners came up short in bidding for the L.A. Clippers, but Grant Hill isn't giving up. He tells CNBC he still wants to own a team.

  • Guess what they'll pay to see LeBron in Cleveland Friday, 26 Sep 2014 | 1:03 PM ET
    Fans wearing LeBron James shirts gather at a bar in downtown Cleveland on July 11, 2014.

    Across the board, the Cleveland Cavaliers are seeing boosts to business since LeBron James said he's bringing his talents back to his hometown.

  • Steve Ballmer's LA Clippers vision     Thursday, 25 Sep 2014 | 1:54 PM ET

    CNBC's Josh Lipton asks LA Clippers owner and former Microsoft CEO Steve Ballmer, about his passion for the LA Clippers, as well as his opinions on CEO Satya Nadella's management at Microsoft.

  • Steve Ballmer grades own legacy     Thursday, 25 Sep 2014 | 11:15 AM ET

    CNBC's Josh Lipton speaks to LA Clippers owner and former Microsoft CEO Steve Ballmer, about his legacy at Microsoft.

  • Ballmer's post-Microsoft chapter     Thursday, 25 Sep 2014 | 10:07 AM ET

    Former Microsoft CEO and current Los Angeles Clippers owner Steve Ballmer says he always knew he wanted to have a "chapter in his life post-Microsoft." CNBC's Josh Lipton asks Ballmer about the potential earnings for the team.

  • Ballmer breath of fresh air: Parsons     Thursday, 25 Sep 2014 | 8:51 AM ET

    Richard Parsons shares his thoughts on Steve Ballmer's new role as owner of the LA Clippers and offers some words of advice.

  • How sports can 'get back onside': Richard Parsons Thursday, 25 Sep 2014 | 8:44 AM ET
    Dick Parsons

    Pro sports leagues need to realize that "the line has moved" on what society deems as appropriate, says Richard Parsons, interim CEO of the LA Clippers.

  • Parsons: US economy stronger, Europe puzzling     Thursday, 25 Sep 2014 | 8:32 AM ET

    Providence Equity Partners' Richard Parson shares his thoughts on the U.S. and global economy. Europe's economy is still a big question mark, says Parsons.

  • Ballmer on his Microsoft hits and misses     Thursday, 25 Sep 2014 | 8:31 AM ET

    Former Microsoft CEO Steve Ballmer looks back with pride on his years at Microsoft and is ready to move forward. With hindsight, he says MSFT could have negotiated the mobile landscape much better, but it's always about the body of work.

  • From tech titan to team owner     Thursday, 25 Sep 2014 | 8:23 AM ET

    Steve Ballmer tells CNBC's Josh Lipton why he was willing to pay $2 billion for the LA Clippers and how owning a sports team is similar to running tech giant Microsoft.

  • Dick Parsons: Sports ownership ultimate toy     Thursday, 25 Sep 2014 | 7:06 AM ET

    Former Citigroup and Los Angeles Clippers interim CEO & chairman Richard Parsons, shares his thoughts on Steve Ballmer's ownership of the LA Clippers, and Donald Sterling.

  • Ballmer: Really fun to own a sport's team!     Thursday, 25 Sep 2014 | 7:02 AM ET

    In a wide ranging interview, CNBC's Josh Lipton sits down with LA Clippers owner and former Microsoft CEO Steve Ballmer to talk about his ownership of the Clippers and the leadership skills he brings to the team.

  • Ballmer: I'll own Clippers 'as long as I'm alive' Thursday, 25 Sep 2014 | 6:54 AM ET
    Steve Ballmer, Los Angeles Clippers, during an interview with CNBC.

    The former Microsoft chief says that his record price for the Los Angeles Clippers was a smart investment.

  • Ballmer: I'm a very positive leader     Thursday, 25 Sep 2014 | 6:23 AM ET
    Steve Ballmer, former chief executive officer of Microsoft Corp., speaks to fans as he is introduced as the new owner of the Los Angeles Clippers in Los Angeles, California on Aug. 18, 2014.

    LA Clippers owner and former Microsoft CEO Steve Ballmer says he will bring his unique style of leadership to the LA Clippers. And Becky and Joe run the numbers on how much Ballmer is worth.

  • Time for some sponsors to leave NFL: Branding pro Monday, 22 Sep 2014 | 4:26 PM ET
    Gary Vaynerchuk

    With the recent scandal surrounding the NFL, now may be the time for some sponsors to pull out, branding expert Gary Vaynerchuck told CNBC.

  • LeBron has new shoes, but he can't touch Jordan Wednesday, 17 Sep 2014 | 10:44 AM ET
    LeBron James unveils the LEBRON 12 on September 16, 2014, in Portland, Oregon.

    LeBron James may be one of the biggest names on the basketball court, but his shoe sales still can't touch No. 23.

  • Fracking saves the Bills     Friday, 12 Sep 2014 | 2:53 PM ET

    New owner of the Buffalo Bills Terry Pegula made a fortune in drilling. Rick Horrow, Horrow Sports Ventures president, shares his opinions on the deal, and why the Bills should get a new stadium.