With the recent scandal surrounding the NFL, now may be the time for some sponsors to pull out, branding expert Gary Vaynerchuck told CNBC.» Read More
When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.
What are some of the sports contracts that had terrible consequences for the teams that wrote them? Click and find out.
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.
A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?
Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.
Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.
Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.
Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)
Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.
At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.
The NBA is headed to deadline day, with perhaps one last chance to avoid a lockout. Negotiators for owners and players will meet Thursday, about 12 hours before the expiration of the collective bargaining agreement and seemingly nowhere close to a deal.
CNBC's Darren Rovell reports if the NBA and players cannot reach an agreement, a lockout could happen as soon as this week.
Despite long odds, some famous athletes hit the big time and even have a sibling who’s done the same. Click to see sibling athletes who have made it into the big leagues.
Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.
Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.
Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.