Lebron James racked up $300 million in the shoe business in 2012. Can Kobe Bryant's new "Kobe 9" shoe succeed? CNBC's Jane Wells has the details.» Read More
I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.
ESPN plans to shadow LeBron James and the Heat perhaps more than they have for any other athlete and team. The question is, will LeBron give ESPN anything worth their money?
Today the NBA is announcing, in conjunction with adidas, its new NBA Revolution 30 jerseys, which promises to be 30 percent lighter and dry twice as quick as the previous uniforms.
Using the Washington Wizards former nickname wasn’t quite appropriate after Gilbert Arenas’ locker room confrontation with Javaris Crittenton involved a gun. But sources say new Washington Bullets retro items are being made once again.
Miami Heat guard LeBron James has a lot of work to do on his reputation. That’s at least according to the latest Q Score, released exclusively to CNBC, on Tuesday morning.
As children, Ryan and Adam Goldston were some of the very first test dummies for LA Gear’s famous lighted shoes and later saw the very first prototypes of the Reebok pumps. Their father Mark was the president of LA Gear and the chief marketing officer of Reebok during those two big revolutionary shoe concepts.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.
Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers. Take the sale of the Texas Rangers, which was approved today by Major league Baseball, after a contentious bankruptcy case.
This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.
If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.
Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.
Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.
New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.
In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.
On Friday, the Miami Heat fired its season ticket staff of about 30 people. The team’s reasoning was simple –- tickets were so hot, they sold out. They didn’t need a staff to sell anything.