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  • The 10 Most Overpaid NBA Players Friday, 15 Jun 2012 | 11:30 AM ET
    Sports fans hold strong opinions about which pro basketball players deserve their massive salaries, and which ones don’t. One fan, however, has gone further than the average barstool commentator --- Southern Utah University economics professor David Berri. Berri is co-author of the 2006 book “The Wages of Wins,” which determines which players are overpaid with a statistical method called "Wins Produced" that he and his co-authors developed.According to Berri, NBA players are paid for high scorin

    Sports fans hold strong opinions about basketball salaries, but economics professor David Berri developed a statistical method to see which players are the most overpaid.

  • How Thunder Became Hottest Ticket in NBA Monday, 11 Jun 2012 | 10:31 AM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    When the Seattle Supersonics moved to Oklahoma City and became the Thunder, there likely wasn’t a single person who would have predicted that the team would become the hottest ticket in the NBA.

  • An Apology to My Readers Wednesday, 6 Jun 2012 | 2:52 PM ET

    In a story I wrote here on CNBC.com on November 21, 2011 about the NBA Lockout called, "Small Business Owners Getting Squeezed by NBA Lockout" I was duped by a "source" and I'd like to explain to you my readers what happened.

  • Small Business Owners Getting Squeezed by NBA Lockout Wednesday, 6 Jun 2012 | 2:47 PM ET
    NBA Lockout

    Yes, the NBA lockout is about millionaires fighting billionaires, but it's also about so many others whose livelihood depends on the game, here are a few of their stories.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Money-Making Athlete Wives Tuesday, 29 May 2012 | 4:29 PM ET
    The stereotype about professional athletes’ wives is they’re not much more than gold-digging arm candy, with few accomplishments of their own. The stereotype no longer applies today, thanks to the efforts of some high-profile women who established themselves well before they married their famous husbands.Many of the wives of today’s professional athletes are entrepreneurs and business professionals. Some of them have been so successful in their chosen fields they are as famous as their husbands.

    What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.

  • '15 Minutes of Fame' Athletes Thursday, 24 May 2012 | 11:49 AM ET
    In 1968, pop artist Andy Warhol said: "In the future, everyone will be world-famous for 15 minutes." Unlike most of his art, the saying found a foothold in pop culture, and to this day it’s commonly used to describe the here-today-gone-tomorrow status of many celebrities.Like reality show stars and pop singers, professional athletes are celebrities, too, and for every Michael Jordan who parlays his athletic stardom into successful business ventures, there are dozens of others who burst into the

    For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.

  • The World’s Most ‘Liked’ Brands Thursday, 17 May 2012 | 11:51 AM ET
    The word “like” has taken a whole new meaning in the age of social media, with Facebook’s ubiquitous “like” functionality allowing users to quickly share content across the social network. When users click a button to show they “like” a Facebook page, they are effectively signing up for continued interactions with that page and the entity behind it. Corporations have increasingly made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with th

    Corporations have made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with their customers, develop their brand, and even offer special promotions.

  • Athlete Tech Investors Wednesday, 16 May 2012 | 5:10 PM ET
    The career of a professional athlete on the field doesn’t last forever. The shrewd ones know that, and for those who want their money to work for them beyond age 40, having a solid plan B is of paramount importance. So they start thinking about ways to invest their money wisely to make it last a lifetime.Often, athletes will put their money back into sports. After hanging up his jersey, Michael Jordan invested his money in the Charlotte Bobcats basketball team, and although LeBron James is still

    By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Aubrey McClendon, CEO of Chesapeake Energy Corp.

    As the Oklahoma City Thunder gets ready to take on the Los Angeles Lakers in the Western Conference semifinals tonight, there’s an off-the-court distraction that could impact the team’s business.

  • 'Doctor' Shaq's Rx for Business: Humor Friday, 4 May 2012 | 2:39 PM ET

    He won't be a doctor until Saturday but that's not stopping basketball legend Shaquille O'Neal from prescribing humor for today's business executive.

  • Brooklyn Nets Unveil New Logos Monday, 30 Apr 2012 | 8:51 AM ET

    This morning, the Brooklyn Nets unveiled their new logos on CNBC.

  • Explosive Sports Feuds Thursday, 26 Apr 2012 | 5:03 PM ET
    What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself, and sometimes, a contentious situation between star athletes, their coaches and team owners is as enthralling as the score, and can create additional interest in the main event.Some sports feuds are legendary, such as Mike Piazza and Roger Clemens; Muhammad Ali and Joe Frazier; John Rocker and the entire city of New York. Some feuds starte

    For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

  • The NBA’s Best Selling Jerseys 2012 Thursday, 26 Apr 2012 | 1:40 PM ET

    It’s the ultimate National Basketball Association popularity contest: The annual list of the league’s best-selling jerseys!

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Do You Believe in Magic (And Bird) On Broadway? Friday, 13 Apr 2012 | 3:22 PM ET
    JUNE 1985: Earvin Magic Johnson #32 of the Los Angeles Lakers goes up to shoot over Larry Bird #33 of the Boston Celtics during the 1985 NBA Basketball Finals at the Boston Garden in Boston, Massachusetts.

    When Magic Johnson first heard that some producers wanted to make a play about his relationship and rivalry with Larry Bird, he thought they were crazy. Bird was just as skeptical.

  • Magic Johnson Answers Critics Over Dodgers Price Tag Tuesday, 10 Apr 2012 | 10:38 AM ET
    Magic Johnson

    When the winning Magic Johnson/Guggenheim Partners Dodgers price emerged, there were many critics questioning the price paid for it.

  • 76th Masters Begins Today  Thursday, 5 Apr 2012 | 6:28 AM ET

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Billionaire Toys Monday, 2 Apr 2012 | 5:15 PM ET
    There are few sensations that can beat the thrill of a frivolous purchase. After struggling all month to make sure that the rent, bills and car payments are paid in a timely fashion, it can be downright exhilarating to blow a big chunk of change on something unnecessary.Sadly, the thrill passes once the next billing cycle kicks in. That $300 pair of shoes may have seemed like a well-deserved extravagance, but now it’s starting to feel like an ill-advised and anxiety-provoking mistake.The morning

    Billionaires can buy every toy that catches their fancy, including antique cars, jumbo jets, and spaceships. What are some of the toys the world’s billionaires have bought?