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  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Lebron James

    A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?

  • A Peek at NJ Nets' Bottom Line     Thursday, 7 Jul 2011 | 4:58 PM ET

    CNBC's Darren Rovell with the story on whether NBA owners are hiding losses, as players try to get a new collective bargaining agreement.

  • New Jersey Nets logo at center court

    Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.

  • Interview With Kemba Walker, Under Armour Exec Wednesday, 6 Jul 2011 | 12:28 PM ET

    Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.

  • Under Armour Signs Kemba Walker Tuesday, 5 Jul 2011 | 4:14 PM ET

    Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.

  • Under Armour Scores Deal with Kemba Walker     Tuesday, 5 Jul 2011 | 3:58 PM ET

    CNBC's Darren Rovell has details on Under Armour's new deal with NBA first-round draft pick Kemba Walker.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Comeback Athletes Thursday, 30 Jun 2011 | 4:41 PM ET
    On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.

  • NBA Lockout Looms     Thursday, 30 Jun 2011 | 2:49 PM ET

    The NBA commissioner is meeting with owners and the players union to try to make a deal, reports CNBC's Darren Rovell.

  • NBA Lockout Math Will Be Stern's Challenge Thursday, 30 Jun 2011 | 9:41 AM ET
    NBA Commissioner David Stern

    At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.

  • NBA Heads to CBA Deadline Day, Sides Far Apart Thursday, 30 Jun 2011 | 9:19 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    The NBA is headed to deadline day, with perhaps one last chance to avoid a lockout. Negotiators for owners and players will meet Thursday, about 12 hours before the expiration of the collective bargaining agreement and seemingly nowhere close to a deal.

  • NBA Lockout Looms     Thursday, 30 Jun 2011 | 7:53 AM ET

    CNBC's Darren Rovell reports if the NBA and players cannot reach an agreement, a lockout could happen as soon as this week.

  • Sibling Athletes Wednesday, 29 Jun 2011 | 4:28 PM ET
    Every day, amateur athletes rise at dawn, endure their coaches’ abuse and train diligently in their chosen sport, all in the hope that someday they might hit the big time and turn pro. Sadly, most of these hopefuls get turned away, often for the simple reason that the supply of athletes outweighs the demand. Despite the long odds, some famous athletes not only hit the big time, but even have a sibling who’s done the same.Click ahead to see sibling athletes who have beaten the odds and made it in

    Despite long odds, some famous athletes hit the big time and even have a sibling who’s done the same. Click to see sibling athletes who have made it into the big leagues.

  • Nike President Talks NFL, Tiger & LeBron Tuesday, 28 Jun 2011 | 5:25 PM ET

    Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.

  • NFL Owners And Players Were Always Doing A Deal Thursday, 23 Jun 2011 | 11:24 AM ET

    Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.

  • Steve Nash's Soccer Game Gets Innovative Sponsor Tuesday, 21 Jun 2011 | 4:50 PM ET

    Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.