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  • 'Undervalued' Jeremy Lin Didn't Fit NBA Mold: Agent Friday, 17 Feb 2012 | 2:52 PM ET
    Jeremy Lin

    The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.

  • Unconventional Leadership Lessons From Jeremy Lin Friday, 17 Feb 2012 | 12:31 PM ET
    Jeremy Lin

    How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.

  • The Jeremy Lin of Agents? His Own Agent Friday, 17 Feb 2012 | 10:45 AM ET

    The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."

  • Marketing Jeremy Lin  Friday, 17 Feb 2012 | 9:49 AM ET

    CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.

  • Billionaire Sports Team Owners Thursday, 16 Feb 2012 | 5:26 PM ET

    Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.

  • Lin-Sanity! All Things Jeremy Lin are In Demand Thursday, 16 Feb 2012 | 2:45 PM ET

    From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.

  • Jeremy Lin

    He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the  New York  Knicks on a seven-game winning streak.

  • Knicks Win 7th Straight Game  Thursday, 16 Feb 2012 | 10:40 AM ET

    CNBC's Darren Rovell has the details on the attention in Madison Square Garden, centering on Jeremy Lin.

  • Modell's Takes Biggest Bet On Jeremy Lin Thursday, 16 Feb 2012 | 10:29 AM ET
    Mitch Modell

    Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.

  • Lin Takes Agent Along for The Ride Monday, 13 Feb 2012 | 6:24 PM ET

    When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Did a Mistake In New Age Ice Bath Set Back NBA Player? Tuesday, 27 Dec 2011 | 1:06 PM ET
    Cryon-X machine

    In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the temperature inside to minus 166 degrees Fahrenheit, thus oxygenating the blood, helping to reduce fatigue and muscle soreness.

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.

  • Miami Bar To Pay Heat Fans $25 For Every Loss—Again Wednesday, 21 Dec 2011 | 8:54 AM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    When John Todora announced last season that he’d be offering every customer who came in to watch Miami Heat games at his bar a $25 bill credit if the team lost that night, many people thought he was crazy.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Albert Pujols Deserves Free Agency Payday from Angels Thursday, 8 Dec 2011 | 1:59 PM ET
    Albert Pujols

    What do athletes owe the fans? That's the question many in St. Louis are asking today. Some fans think it's delivering the goods and boy has Albert Pujols done that.  But some fans think that they're owed eternal loyalty. That's not fair.  It's not fair to LeBron James and it's not fair to Albert Pujols. Athletes deserve to go somewhere to get more money and they deserve to go somewhere where they think they can better win a title.

  • NBA's Revenue Sharing Still Won't Be Good Enough Friday, 2 Dec 2011 | 4:01 PM ET
    NBA Lockout

    The majority of fans think the NBA owners prevailed at the end of the lockout. They got most of their season and they cut out $300 million in player revenues each year, which is the equivalent of how much the league's teams say that they collectively lost last year. But the real fight wasn't between the owners and the players. The real fight was between the owners themselves and it still hasn't been resolved.

  • Father and Son Pro Athletes Thursday, 1 Dec 2011 | 4:39 PM ET
    Professional sports are full of sons who have taken up the mantle of their fathers and gone into the family business. There’s Bobby and Barry Bonds. There’s Archie Manning, who spawned a professional football dynasty in his sons Eli and Peyton. And then there’s the Ken Griffeys and the Cal Ripkens, junior and senior.Unlike some who follow their fathers into the family business, none of these pro athlete sons can be accused of gaining their careers through nepotism. They may have famous pedigrees

    Who are some professional athlete fathers whose sons followed in their footsteps? Find out!