Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
Nike's earnings per share beat Street estimates. Insight with Sam Poser, Sterne Agee, who says Nike is working its way through a lot of cost increases and clearing inventory out China and western Europe.
At 2:14 p.m. ET, Yahoo’s NBA reporter Adrian Wojnarowski tweeted that the Knicks and head coach Mike D’Antoni had parted ways. Less than an hour and a half later, Knicks fans were sent e-mails to secure their playoff tickets.
The details on Nike's new Air Jordan's and whether now is the time for investors to buy the stock, with Sam Poser, Sterne Agee senior research analyst.
One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.
Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.
For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.
ESPN says it fired an employee responsible for an offensive headline about Knicks sensation Jeremy Lin.
The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.
How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.
The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."
CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.
Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.
From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.
He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the New York Knicks on a seven-game winning streak.
CNBC's Darren Rovell has the details on the attention in Madison Square Garden, centering on Jeremy Lin.
Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.
When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.