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  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Comeback Athletes Thursday, 30 Jun 2011 | 4:41 PM ET
    On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.

  • NBA Lockout Looms     Thursday, 30 Jun 2011 | 2:49 PM ET

    The NBA commissioner is meeting with owners and the players union to try to make a deal, reports CNBC's Darren Rovell.

  • NBA Lockout Math Will Be Stern's Challenge Thursday, 30 Jun 2011 | 9:41 AM ET
    NBA Commissioner David Stern

    At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.

  • NBA Heads to CBA Deadline Day, Sides Far Apart Thursday, 30 Jun 2011 | 9:19 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    The NBA is headed to deadline day, with perhaps one last chance to avoid a lockout. Negotiators for owners and players will meet Thursday, about 12 hours before the expiration of the collective bargaining agreement and seemingly nowhere close to a deal.

  • NBA Lockout Looms     Thursday, 30 Jun 2011 | 7:53 AM ET

    CNBC's Darren Rovell reports if the NBA and players cannot reach an agreement, a lockout could happen as soon as this week.

  • Sibling Athletes Wednesday, 29 Jun 2011 | 4:28 PM ET
    Every day, amateur athletes rise at dawn, endure their coaches’ abuse and train diligently in their chosen sport, all in the hope that someday they might hit the big time and turn pro. Sadly, most of these hopefuls get turned away, often for the simple reason that the supply of athletes outweighs the demand. Despite the long odds, some famous athletes not only hit the big time, but even have a sibling who’s done the same.Click ahead to see sibling athletes who have beaten the odds and made it in

    Despite long odds, some famous athletes hit the big time and even have a sibling who’s done the same. Click to see sibling athletes who have made it into the big leagues.

  • Nike President Talks NFL, Tiger & LeBron Tuesday, 28 Jun 2011 | 5:25 PM ET

    Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.

  • NFL Owners And Players Were Always Doing A Deal Thursday, 23 Jun 2011 | 11:24 AM ET

    Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.

  • Steve Nash's Soccer Game Gets Innovative Sponsor Tuesday, 21 Jun 2011 | 4:50 PM ET

    Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.

  • LeBron James: Poor Sport?     Monday, 13 Jun 2011 | 1:43 PM ET

    CNBC's Darren Rovell with a look at whether off-the-court comments have hurt the superstar's endorsement deals; and Jack Brewer, Brewer Sports CEO, with advice for the NBA player.

  • LeBron James' Marketing Might Never Recover Monday, 13 Jun 2011 | 9:50 AM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.

  • Classic Sports Posters Hit The Market Again Friday, 10 Jun 2011 | 4:20 PM ET

    Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.

  • Athletes' Second Careers Wednesday, 8 Jun 2011 | 5:25 PM ET
    On June 1, 2011, the Boston Celtics’ Shaquille O'Neal announced his retirement from professional basketball. Both time and an Achilles injury had caught up with him, and now he would leave the court and fade into the sunset. Fortunately, he already has a record of off-court accomplishments under his belt, such as a movie career, a music career and even time served as a law enforcement official. For O’Neal, the question now is not what he will do for a second career, but which one he will pursue

    Click to see the second careers that athletes have pursued after they left the playing field once and for all.

  • Shaq's Agents Recall Marketing Tales Thursday, 2 Jun 2011 | 1:43 PM ET
    Shaquille O'Neal

    Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.

  • Shaq's Retirement Gives Big Boost To New Company Thursday, 2 Jun 2011 | 10:46 AM ET
    Tout.com

    When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.

  • Social Media A Big Part Of Shaq's Legacy Wednesday, 1 Jun 2011 | 4:23 PM ET
    Shaquille O'Neal

    Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.