Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
Vice Media CEO Shane Smith says North Korea loves basketball, and in particular the Chicago Bulls. CNBC's Julia Boorstin reports on Dennis Rodman's trip to North Korea.
The Heat are on an impressive 19-game winning streak, led by Lebron James, Chris Bosh, and an important part of the trifecta—Dwyane Wade.
Marc Cuban's effort to get an insider-trading case against him tossed was denied by a judge.
Former NBA star Dennis Rodman is back from a controversial trip to North Korea with the Harlem Globetrotters where he met with leader Kim Jong Un. Former Deputy Assistant Secretary of Defense and Heritage Foundation senior fellow Peter Brookes, offers insight; and the "Kudlow Report" crew weighs in.
Basketball in Great Britain is apparently growing. The British Basketball Association is putting on a full court press to entice investors for a new pro league.
Okay sports fans, which one of the four major athletic endeavors is better than the others when it comes to weathering the latest economic storm? Which one has proven to be recession proof?
Relatively unknown NBA rookie Terrence Ross plays in Toronto. He had a bit of a following because of his athletic dunks, but it wasn't until a Raptors employee started a Twitter campaign, #letrossdunk, that the world started to take notice. It spread so far and wide that It reached it got him invited to the dunk contest during All-Star Weekend. We catch up with him and talk about how Twitter made it all possible.
A class action lawsuit marching through the courts could dramatically change the economics of college sports and the status of amateur athletics in the U.S.
After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.
The Miami Heat's LeBron James has reclaimed the No. 1 spot on the NBA's best-selling jersey list.
Fans want to see certain NBA matchups very badly, and in some of these cases this has driven up prices for those games by 400 percent or more. Read ahead to see the 10 most expensive NBA tickets of the 2012-2013 season.
CNBC's Robert Frank says Ellison's reported interest in bidding on AEG, which owns a piece of the Lakers, is in very preliminary stages. Mark Martiak, Premier Wealth Management, provides perspective.
The NBA kicks off a series of international games abroad Friday. Not only is it an early look at the players, it's also a way for the league to make money, NBA Commissioner David Stern told CNBC.
At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear. The New Jersey Nets were never cool. The BROOKLYN Nets are.
CNBC's Brian Shactman talks with Brett Yormark, Brooklyn Nets CEO, about the opening of New York City's first major sport team and indoor arena since 1968.
Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.
It’s the talk of the NBA off-season: if the 1992 U.S. Men’s Olympic team, aka the Dream Team, faced off against the 2012 U.S. men’s basketball squad which would come out on top? We may never know who would win on the court, but Nielsen, whose job it is to study these things, has looked at which team wins the marketing battle off the court.
Sports ticketing has always been under pricing and availability pressures—and subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.
"This is a hobby of passion, it’s not a business,” said Arison, the CEO of Carnival Cruise Lines who took control of the team in 1995. “Every year in the building we’ve lost money aside from last year, under the old Collective Bargaining Agreement, because of LeBron.”
Winning a title finally got the monkey off LeBron James’ back, but that doesn’t mean he will be seen as more marketable in the eyes of Madison Avenue.