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  • When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • Your NBA Labor Negotiations Primer Friday, 1 Oct 2010 | 2:58 PM ET
    Basketball

    Describing what’s going on on a court is a lot easier than doing a play-by-play of what’s going on behind closed doors. That’s why it’s tougher to explain exactly what’s happening in the labor negotiations over the new collective bargaining agreement between the NBA and the union.

  • Moving Athletes Has Become A Big Business Thursday, 30 Sep 2010 | 10:50 AM ET

    I love stories about people who identify a niche and succeed at developing that niche. That sums up Chris Dingman’s business. As founder and CEO of the Dingman Group, Dingman takes care of athletes on the move.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • ESPN Invests In Heat, LeBron: Will LeBron Give Back? Friday, 24 Sep 2010 | 3:58 PM ET
    LeBron James

    ESPN plans to shadow LeBron James and the Heat perhaps more than they have for any other athlete and team. The question is, will LeBron give ESPN anything worth their money?

  • Will New adidas Jerseys Pop in Stores? Wednesday, 22 Sep 2010 | 11:47 AM ET

    Today the NBA is announcing, in conjunction with adidas, its new NBA Revolution 30 jerseys, which promises to be 30 percent lighter and dry twice as quick as the previous uniforms.

  • New Washington Bullets Merchandise Being Sold Again Thursday, 16 Sep 2010 | 3:39 PM ET

    Using the Washington Wizards former nickname wasn’t quite appropriate after Gilbert Arenas’ locker room confrontation with Javaris Crittenton involved a gun. But sources say new Washington Bullets retro items are being made once again.

  • LeBron's Q Score Takes Huge Hit Tuesday, 14 Sep 2010 | 10:26 AM ET
    LeBron James

    Miami Heat guard LeBron James has a lot of work to do on his reputation. That’s at least according to the latest Q Score, released exclusively to CNBC, on Tuesday morning.

  • Is The $300 Basketball Shoe Worth It? Wednesday, 8 Sep 2010 | 3:23 PM ET
    Athletic Propulsion Shoe

    As children, Ryan and Adam Goldston were some of the very first test dummies for LA Gear’s famous lighted shoes and later saw the very first prototypes of the Reebok pumps. Their father Mark was the president of LA Gear and the chief marketing officer of Reebok during those two big revolutionary shoe concepts.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Top Chinese Athletic Brand Signs NBA's Evan Turner Monday, 23 Aug 2010 | 1:43 PM ET
    Evan Turner of Ohio State stands with NBA Commisioner David Stern after being drafted by the Philadelphia 76ers second overall at Madison Square Garden on June 24, 2010 in New York City.

    For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Skittles Makes Derrick Rose a Custom Candy Machine Thursday, 19 Aug 2010 | 2:37 PM ET

    Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Buyers Competing for Sports Teams in Top Markets Thursday, 12 Aug 2010 | 1:21 PM ET

    Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers.  Take the sale of the Texas Rangers,  which was approved today by Major league Baseball, after a contentious bankruptcy case.

  • Nike President Comments On Tiger, LeBron Thursday, 12 Aug 2010 | 10:41 AM ET
    LeBron James and Dwyane Wade celebrate their 141-139 victory over the Western Conference during the 2010 NBA All-Star Game.

    This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.

  • Foreman's Grill Deal: Best In Sports Marketing History? Wednesday, 11 Aug 2010 | 10:56 AM ET
    George Foreman

    If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.

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