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The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."
CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.
Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.
From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.
He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the New York Knicks on a seven-game winning streak.
CNBC's Darren Rovell has the details on the attention in Madison Square Garden, centering on Jeremy Lin.
Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.
When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the temperature inside to minus 166 degrees Fahrenheit, thus oxygenating the blood, helping to reduce fatigue and muscle soreness.
These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.
When John Todora announced last season that he’d be offering every customer who came in to watch Miami Heat games at his bar a $25 bill credit if the team lost that night, many people thought he was crazy.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
What do athletes owe the fans? That's the question many in St. Louis are asking today. Some fans think it's delivering the goods and boy has Albert Pujols done that. But some fans think that they're owed eternal loyalty. That's not fair. It's not fair to LeBron James and it's not fair to Albert Pujols. Athletes deserve to go somewhere to get more money and they deserve to go somewhere where they think they can better win a title.
The majority of fans think the NBA owners prevailed at the end of the lockout. They got most of their season and they cut out $300 million in player revenues each year, which is the equivalent of how much the league's teams say that they collectively lost last year. But the real fight wasn't between the owners and the players. The real fight was between the owners themselves and it still hasn't been resolved.
Who are some professional athlete fathers whose sons followed in their footsteps? Find out!
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
The thoughts of a year-long NBA work stoppage greatly affected the stock of The Madison Square Garden Company, Without the Knicks playing, MSG wouldn't be able to fully cash in on the completion of the first stage of its three-year renovation, which will cost more than $850 million.