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  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Nike Earnings Breakdown  Friday, 23 Mar 2012 | 9:00 AM ET

    Nike's earnings per share beat Street estimates. Insight with Sam Poser, Sterne Agee, who says Nike is working its way through a lot of cost increases and clearing inventory out China and western Europe.

  • Mike D'Antoni, former head coach for the New York Knicks.

    At 2:14 p.m. ET, Yahoo’s NBA reporter Adrian Wojnarowski tweeted that the Knicks and head coach Mike D’Antoni had parted ways. Less than an hour and a half later, Knicks fans were sent e-mails to secure their playoff tickets.

  • Nike's New Shoe  Wednesday, 14 Mar 2012 | 11:40 AM ET

    The details on Nike's new Air Jordan's and whether now is the time for investors to buy the stock, with Sam Poser, Sterne Agee senior research analyst.

  • One Fan Pays $42K to Meet Jeremy Lin Monday, 27 Feb 2012 | 4:43 PM ET

    One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.

  • Nike CEO Mark Parker Talks Olympic Product Line Wednesday, 22 Feb 2012 | 3:56 PM ET

    Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.

  • Big Heads Become Cottage Industry Tuesday, 21 Feb 2012 | 1:55 PM ET
    Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • ESPN Fires Writer Over Offensive Jeremy Lin Headline Sunday, 19 Feb 2012 | 3:23 PM ET
    Jeremy Lin

    ESPN says it fired an employee responsible for an offensive headline about Knicks sensation Jeremy Lin.

  • 'Undervalued' Jeremy Lin Didn't Fit NBA Mold: Agent Friday, 17 Feb 2012 | 2:52 PM ET
    Jeremy Lin

    The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.

  • Unconventional Leadership Lessons From Jeremy Lin Friday, 17 Feb 2012 | 12:31 PM ET
    Jeremy Lin

    How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.

  • The Jeremy Lin of Agents? His Own Agent Friday, 17 Feb 2012 | 10:45 AM ET

    The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."

  • Marketing Jeremy Lin  Friday, 17 Feb 2012 | 9:49 AM ET

    CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.

  • Billionaire Sports Team Owners Thursday, 16 Feb 2012 | 5:26 PM ET

    Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.

  • Lin-Sanity! All Things Jeremy Lin are In Demand Thursday, 16 Feb 2012 | 2:45 PM ET

    From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.

  • Jeremy Lin

    He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the  New York  Knicks on a seven-game winning streak.

  • Knicks Win 7th Straight Game  Thursday, 16 Feb 2012 | 10:40 AM ET

    CNBC's Darren Rovell has the details on the attention in Madison Square Garden, centering on Jeremy Lin.

  • Modell's Takes Biggest Bet On Jeremy Lin Thursday, 16 Feb 2012 | 10:29 AM ET
    Mitch Modell

    Sometime, in the very near future, there will be a company that might take a big bet on Jeremy Lin. Until then, Mitchell Modell has more riding on the 23-year-old Harvard graduate turned Knicks point guard, than anyone else in the country, save for Knicks owner James Dolan.

  • Lin Takes Agent Along for The Ride Monday, 13 Feb 2012 | 6:24 PM ET

    When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.