National Basketball Association


  • Nike President Comments On Tiger, LeBron Thursday, 12 Aug 2010 | 10:41 AM ET
    LeBron James and Dwyane Wade celebrate their 141-139 victory over the Western Conference during the 2010 NBA All-Star Game.

    This morning, in advance of the World Basketball Festival, a four-day event in New York City centered around Team USA and hugely invested in by Nike, I had a chance to speak to Nike president Charlie Denson. Denson talked, for the first time, about his reaction to LeBron's "Decision" and also about when the brand could possibly go back to using Tiger again.

  • Foreman's Grill Deal: Best In Sports Marketing History? Wednesday, 11 Aug 2010 | 10:56 AM ET
    George Foreman

    If not for Nike's signing of Michael Jordan in 1984, George Foreman's deal with Salton to put his name on what would become its Lean, Mean, Fat-Reducing Grilling Machines would undoubtedly be considered the best endorsement deal in sports marketing history.

  • Frosted Flakes Gets More Free Publicity From Shaq Tuesday, 10 Aug 2010 | 1:19 PM ET

    Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.

  • With Number Change, LeBron Changes Signature Monday, 9 Aug 2010 | 3:18 PM ET

    Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.

  • New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • When The Heat Get Hot, Employees Are On Fire Tuesday, 3 Aug 2010 | 1:42 PM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    On Friday, the Miami Heat fired its season ticket staff of about 30 people. The team’s reasoning was simple –- tickets were so hot, they sold out. They didn’t need a staff to sell anything.

  • Upper Deck Still Believes James Is Worth King's Ransom Tuesday, 3 Aug 2010 | 10:20 AM ET
    LeBron James

    LeBron James’ image might have taken a hit this offseason, but the folks at Upper Deck don’t think that collectors will stay away. Upper Deck spokesman Terry Melia told CNBC that James signed photos and basketballs at his “King’s Academy Basketball Camp” in San Diego on Saturday.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • Michael Jordan

    The surprises keep coming from the folks at 2KSports, who shocked the video gaming world in last month when it revealed that the cover of its new NBA basketball game would have Michael Jordan on it.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • LeBron James

    Will parents in Cleveland approve of their children sleeping on LeBron James? That question will be answered in the coming months, as American Signature, the company that signed the former Cleveland Cavaliers star in February, has confirmed to CNBC that it will continue with its plans to launch a collection of items inspired by James.

  • Golden State Warriors Sell for Record $450 Million Thursday, 15 Jul 2010 | 1:23 PM ET

    Joe Lacob, managing partner at private equity firm Kleiner Perkins, and Peter Guber, chairman of Mandalay Entertainment, have won the bid for the NBA's Golden State Warriors, a source close to the sale has told CNBC.

  • Did LeBron James Really Hurt His Brand? Wednesday, 14 Jul 2010 | 1:38 PM ET
    LeBron James

    It seemed like an interesting idea: Have the biggest of free agents in LeBron James announce the decision on where he’ll next sign on national television. But there was something in the way it went down that didn’t work out for James. Is it possible that James, who had built a marketing empire over seven years, took a hit with the public way of announcing that he was going to the Miami Heat?

  • Knicks Sell Out Of Season Tickets Wednesday, 14 Jul 2010 | 10:36 AM ET
    Amar'e Stoudemire New York Knicks jersery

    The New York Knicks didn't get LeBron. But team officials did get something else: A season ticket sellout. CNBC has learned that the Knicks have now started a waitlist after selling out its allotment of season tickets for this upcoming season.

  • Dissing Your Employer: Lessons from LeBron Monday, 12 Jul 2010 | 11:44 AM ET
    LeBron James

    Changing employers is part of the marketplace and while most of us won’t make media-frenzied transitions like James, we'll still have to do it at some point. Doing it well is just another test of professional acumen, and there are several reasons why the issue deserves our attention.

  • LeBron James

    Less than five hours from now, LeBron James will tell ESPN, on its hour special called “The Decision,” what team he is going to. As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.

  • LeBron Can Make More With Heat Than Cavs Thursday, 8 Jul 2010 | 10:52 AM ET
    LeBron James

    Let’s assume that reports are accurate and that LeBron James is headed to Miami. As with every other team but his current team Cleveland, the Heat can offer James a five-year deal worth $95.5 million versus a six-year deal with the Cavaliers worth $124.5 million. But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

  • Market Bets LeBron Will Be A Knick? Wednesday, 7 Jul 2010 | 2:57 PM ET
    LeBron James

    As the media world speculates on where LeBron James will land, the market, at least, seems to be leaning towards the New York Knicks.

  • Why LeBron May Not Return to Cleveland Wednesday, 7 Jul 2010 | 12:25 PM ET
    LeBron James

    I will try not to add too many more words to the trillions printed, blogged, or spoken this week about a man who's decision has seemingly become more important than the spill in the Gulf, the war in Afghanistan, and the struggling economy.

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