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  • Nike President Talks NFL, Tiger & LeBron Tuesday, 28 Jun 2011 | 5:25 PM ET

    Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.

  • NFL Owners And Players Were Always Doing A Deal Thursday, 23 Jun 2011 | 11:24 AM ET

    Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.

  • Steve Nash's Soccer Game Gets Innovative Sponsor Tuesday, 21 Jun 2011 | 4:50 PM ET

    Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.

  • Eyeblack.com Signs Bethanie Mattek-Sands Monday, 20 Jun 2011 | 5:25 PM ET
    S Bethanie Mattek-Sands hits a return to Serbia's Jelena Jankovic during their Women's third round match in the French Open tennis championship at the Roland Garros stadium, on May 27, 2011, in Paris.

    For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.

  • LeBron James: Poor Sport?     Monday, 13 Jun 2011 | 1:43 PM ET

    CNBC's Darren Rovell with a look at whether off-the-court comments have hurt the superstar's endorsement deals; and Jack Brewer, Brewer Sports CEO, with advice for the NBA player.

  • LeBron James' Marketing Might Never Recover Monday, 13 Jun 2011 | 9:50 AM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.

  • Classic Sports Posters Hit The Market Again Friday, 10 Jun 2011 | 4:20 PM ET

    Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.

  • Athletes' Second Careers Wednesday, 8 Jun 2011 | 5:25 PM ET
    On June 1, 2011, the Boston Celtics’ Shaquille O'Neal announced his retirement from professional basketball. Both time and an Achilles injury had caught up with him, and now he would leave the court and fade into the sunset. Fortunately, he already has a record of off-court accomplishments under his belt, such as a movie career, a music career and even time served as a law enforcement official. For O’Neal, the question now is not what he will do for a second career, but which one he will pursue

    Click to see the second careers that athletes have pursued after they left the playing field once and for all.

  • Shaq's Agents Recall Marketing Tales Thursday, 2 Jun 2011 | 1:43 PM ET
    Shaquille O'Neal

    Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.

  • Shaq's Retirement Gives Big Boost To New Company Thursday, 2 Jun 2011 | 10:46 AM ET
    Tout.com

    When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.

  • Social Media A Big Part Of Shaq's Legacy Wednesday, 1 Jun 2011 | 4:23 PM ET
    Shaquille O'Neal

    Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.

  • NBA Final Tip Off     Tuesday, 31 May 2011 | 4:57 PM ET

    CNBC'S Darren Rovell has the story on how a win tonight for the Miami Heat could be a financial slam dunk.

  • NBA Finals Kick Off With Lebron James     Tuesday, 31 May 2011 | 11:55 AM ET

    Eric Woolworth, Miami Heat president, discusses the star-studded final, which features Lebron James and Dirk Nowitzki, with CNBC's Darren Rovell.

  • Basketball Aims for Slam Dunk in India Tuesday, 31 May 2011 | 12:09 AM ET

    The National Basketball Association is targeting India with an aggressive marketing push as it seeks to replicate its success in China, which has become the league’s largest foreign market. The FT reports.

  • American Airlines

    If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.

  • Hedge Fund Mangers and Pro Sports     Thursday, 26 May 2011 | 12:27 PM ET

    CNBC's David Faber and Gary Kaminsky discussing the growing list of hedge fund mangers buying stakes in major league teams, and then share some final thoughts on Mark Haines, who passes away suddenly at the age of 65.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Madoff/Unabomber Items up for Auction     Wednesday, 18 May 2011 | 2:53 PM ET

    CNBC's Darren Rovell reports on the Madoff and Unabomber auctions, and the conspiracy theory surrounding the NBA draft.