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  • Shaq's Retirement Gives Big Boost To New Company Thursday, 2 Jun 2011 | 10:46 AM ET
    Tout.com

    When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.

  • Social Media A Big Part Of Shaq's Legacy Wednesday, 1 Jun 2011 | 4:23 PM ET
    Shaquille O'Neal

    Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.

  • NBA Final Tip Off     Tuesday, 31 May 2011 | 4:57 PM ET

    CNBC'S Darren Rovell has the story on how a win tonight for the Miami Heat could be a financial slam dunk.

  • NBA Finals Kick Off With Lebron James     Tuesday, 31 May 2011 | 11:55 AM ET

    Eric Woolworth, Miami Heat president, discusses the star-studded final, which features Lebron James and Dirk Nowitzki, with CNBC's Darren Rovell.

  • Basketball Aims for Slam Dunk in India Tuesday, 31 May 2011 | 12:09 AM ET

    The National Basketball Association is targeting India with an aggressive marketing push as it seeks to replicate its success in China, which has become the league’s largest foreign market. The FT reports.

  • American Airlines

    If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.

  • Hedge Fund Mangers and Pro Sports     Thursday, 26 May 2011 | 12:27 PM ET

    CNBC's David Faber and Gary Kaminsky discussing the growing list of hedge fund mangers buying stakes in major league teams, and then share some final thoughts on Mark Haines, who passes away suddenly at the age of 65.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • Madoff/Unabomber Items up for Auction     Wednesday, 18 May 2011 | 2:53 PM ET

    CNBC's Darren Rovell reports on the Madoff and Unabomber auctions, and the conspiracy theory surrounding the NBA draft.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • NBA Team CEO Speaks Out     Tuesday, 17 May 2011 | 2:50 PM ET

    Rick Welts, Phoenix Suns CEO discusses his coming out this week, and homosexuality and professional sports acceptance, with CNBC's Darren Rovell.

  • Dwyane Wade Starts Fantasy Camp Wednesday, 11 May 2011 | 10:24 AM ET

    You can now take your talents to South Beach, thanks to LeBron's Heat teammate Dwyane Wade. Wade, a brand Jordan endorser, is hoping to fill the high-end fantasy camp void now that Jordan himself has temporarily shelved his Michael Jordan Senior Flight School as he focuses his attention on the team he owns, the Charlotte Bobcats.

  • Asia-Pacific's Highest Earning Athletes Tuesday, 10 May 2011 | 8:23 PM ET
    Professional athletes are some of the richest people in the world. Becoming household names by excelling in their sports, these athletes have raked in millions with exclusive contracts, endorsement deals and special appearances.  This weekend alone, Filipino boxer and politician Manny Pacquiao is set to make $20 million as he defends his WBO welterweight title against American Shane Mosley.Whether you call it god-given talent or mere luck, there’s no denying that some sport icons have influence

    We’ve put together a list of Asia’s 10 richest athletes taking into consideration their annual earnings from a mixture of sporting contracts, salary, endorsement deals and appearance fees. Check out what we found!

  • NBA's Kings Give Sacramento One Last Chance: Owner Wednesday, 4 May 2011 | 3:28 PM ET
    Sacramento Kings Fans

    Out of respect for its fans, the Sacramento Kings agreed to stay one more year instead of relocating to Anaheim, Joe Maloof, president of Maloof Companies, which include the Sacramento Kings and The Palms Casino Resort in Las Vegas, told CNBC Wednesday.

  • The energy category is a huge business. Red Bull sold 4.2 billion cans in 2010 and 5-Hour Energy is now a $1 billion brand. With that in mind, serial entrepreneurs, Warren Struhl and Jesse Itzler are launching a new company PUREBRANDS, whose first product is called Sheets energy strips.

  • Maloof: King of the Palms     Wednesday, 4 May 2011 | 12:21 PM ET

    An inside look at the Maloof brothers' empire, which includes the popular Palms casino in Las Vegas and the NBA's Sacramento Kings, with Joe Maloof, Maloof Companies president.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • Kobe Bryant looks to pass the ball around Trevor Ariza in Game 3 of the Western Conference Quarterfinals

    On Friday, during the Lakers-Hornets playoff game in New Orleans, a fan won a contest. He hit a layup, a foul shot, a three pointer and a half court shot to win what might be the worst prize in NBA promotion history: A year supply of 7-Up.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...