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  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • Players Side Of The NFL Deal Hard To Swallow Wednesday, 17 Aug 2011 | 4:24 PM ET

    When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.

  • Dwight Howard

    Dwight Howard was surprised at his home in an Orlando suburb on Wednesday by the folks at Skittles. The candy brand, owned by Wrigley, made a custom pinball machine featuring images of the Orlando Magic center accompanied by pictures of the candy. A slot in the front of the machine has room for about 30 packs of Skittles.

  • The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.

  • Electronic Arts Headquarters, Redwood City, California

    A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.

  • 10 Performance Enhancing Sports Products Friday, 29 Jul 2011 | 1:56 PM ET
    When it comes to products designed to enhance athletic performance, the marketplace is full of options. There’s apparel that’s specially designed to enhance speed. Balls with state-of-the-art aerodynamic technology that affects their trajectory. There are even accessories that are thought to utilize the tenets of New Age philosophy to align the wearer’s , thereby making an athlete's gait as effortless as that of a winged cheetah with the wind at his back.Manufacturers claim their products can ma

    What are some of the more notable products available on the market today that are said to enhance athletic performance? Click ahead and find out.

  • Delta SKY360 Club

    When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.

  • 10 Terrible Sports Contracts Thursday, 28 Jul 2011 | 12:24 PM ET
    When people hear the term "terrible sports contract," two assumptions are often made. First, the agreement in question must have been orchestrated by a greedy team owner, with terms deliberately designed to bilk the athlete. And second, the athlete must have been a young rube who signed the contract without consulting a lawyer first. While these scenarios have surely played out many times in the past, they're not the only ones possible.Sometimes, a terrible contract is actually terrible for the

    What are some of the sports contracts that had terrible consequences for the teams that wrote them? Click and find out.

  • Sitdown with Tiger's Agent Mark Steinberg Monday, 11 Jul 2011 | 6:32 PM ET

    Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.

  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Lebron James

    A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?

  • New Jersey Nets logo at center court

    Not many teams have balance sheets that are publicly available, but there is one team whose balance sheets anyone can view and it happens to be a team that at least claims to have lost a ton of money.

  • Interview With Kemba Walker, Under Armour Exec Wednesday, 6 Jul 2011 | 12:28 PM ET

    Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.

  • Under Armour Signs Kemba Walker Tuesday, 5 Jul 2011 | 4:14 PM ET

    Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.

  • Exclusive: Nike Re-Signs Michael Vick (Updated) Friday, 1 Jul 2011 | 4:01 PM ET

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • Comeback Athletes Thursday, 30 Jun 2011 | 4:41 PM ET
    On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.

  • NBA Lockout Math Will Be Stern's Challenge Thursday, 30 Jun 2011 | 9:41 AM ET
    NBA Commissioner David Stern

    At midnight tonight, the NBA owners are expected to lockout the players. The sides are about 10 times more apart than the NFL owners and players were on the last day of their Collective Bargaining Agreement.

  • NBA Heads to CBA Deadline Day, Sides Far Apart Thursday, 30 Jun 2011 | 9:19 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    The NBA is headed to deadline day, with perhaps one last chance to avoid a lockout. Negotiators for owners and players will meet Thursday, about 12 hours before the expiration of the collective bargaining agreement and seemingly nowhere close to a deal.

  • NBA Lockout Looms  Thursday, 30 Jun 2011 | 7:53 AM ET

    CNBC's Darren Rovell reports if the NBA and players cannot reach an agreement, a lockout could happen as soon as this week.