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  • LeBron James

    Back in September, we reported that LeBron James took a huge image hit thanks to "The Decision," the ESPN broadcast of his decision to leave the Cleveland Cavaliers and go to the Miami Heat. A poll of the general population by The Q Scores Company revealed that only 14 percent of people thought of James positively, while 39 percent of people thought of him negatively. Five months later, the Q Scores show that James has slowly bounced back, though not as much as we might have thought.

  • Mets Owners Seek Dismissal of $1 Billion Madoff Case Sunday, 20 Mar 2011 | 6:28 PM ET

    Attorneys for Wilpon and Katz, who also own the New York Mets, filed a motion to dismiss the $1 billion clawback case Picard has built against them.

  • MSG Sports Prez Explains Ticket Pricing Philosophy Tuesday, 15 Mar 2011 | 1:52 PM ET

    Last Friday, Madison Square Garden spacer announced that New York Knicks season ticket prices would be increased by an average of 49 percent. There was the usual immediate outrage from the public... Intrigued with MSG's announcement, I called MSG Sports president Scott O'Neil to ask him how exactly his team figured out prices for the Knicks.

  • Zico Signs Garnett As Coconut Water Boom Builds Thursday, 10 Mar 2011 | 3:29 PM ET

    For the past couple years, coconut water has made a steady run at being the next big thing in the sports hydration business. The pitch? All natural, rich in electrolytes and low in calories. As yoga enthusiasts, spa goers and endurance athletes caught on, so too did the nation’s biggest beverage companies.

  • Bar Owner Says Miami Heat Have Cost Him $85,000 Wednesday, 9 Mar 2011 | 4:25 PM ET
    LeBron James

    John Todora doesn’t think the Miami Heat’s recent losing skid is funny. The co-owner of the bar Whiskey Tango in Hollywood, Fla., told CNBC he has now lost $85,000 in bar bills thanks to the team’s losses this season.

  • Key Pro Sports Lockouts and Strikes Tuesday, 8 Mar 2011 | 2:01 PM ET
    The 2011 NFL season is scheduled to begin Sept . 8. However, with a possible lockout on the horizon, football fans are anxiously consulting their calendars in anticipation of a much more imminent date, March 12. The collective bargaining agreement that league owners and the National Football League Players Association have had a in place for six years recently expired, and if the parties can’t agree to a new one by March 12, 2011, a lockout goes into effect. Depending on how long it lasts, the l

    The NFL lockout could result in cancelled games, or even threaten the entire season. Click to see the most notable lockouts and strikes in recent sports history.

  • Carmelo Anthony Jerseys Sold Out For The Next Month Monday, 28 Feb 2011 | 5:16 PM ET

    If you want a replica Carmelo Anthony Knicks jersey, you might have some trouble finding it over the next couple days. That’s because supply, in most New York area stores, has been depleted. Sources tell CNBC that Adidas shipped some 17,000 Carmelo Anthony jerseys to retailers in the 72 hours after Anthony was traded from the Denver Nuggets last week and that another 50,000 jerseys are scheduled to be on the shelves over the next 30 days.

  • I love innovative, smart marketing. So when I saw that Jack from Jack In The Box showed up at the Lakers game with his son on Friday, I smiled. Keep in mind, the fact that Jack In The Box is an official sponsor and provides free tacos if the team scores more than 100 points is key to pulling something like this off.

  • Kia's Blake Griffin Ad To Air Tomorrow Thursday, 24 Feb 2011 | 5:57 PM ET
    Blake Griffin from the L.A. Clippers in the All-Star Dunk Contest.

    As I talked about yesterday Blake Griffin's dunk over a Kia in the All-Star Slam Dunk contest was great product placement for the official car of the league. Now, the marketers at Kia are about to make the association a bit more formal.

  • More Car Buyers Consider Kia Thanks To Griffin Slam Wednesday, 23 Feb 2011 | 4:34 PM ET
    Blake Griffin from the L.A. Clippers in the All-Star Dunk Contest.

    One of the most interesting pieces of product placement was seen in the finals of the Slam Dunk Contest on Sunday when Los Angeles Clippers forward Blake Griffin dunked over the hood of a car.

  • Deron Williams

    There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.

  • Irina Shayk Caption Contest Winners Wednesday, 23 Feb 2011 | 11:26 AM ET

    Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest.  We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.

  • Mikhail Prokhorov

    I spent some time over NBA All-Star Weekend with Mikhail Prokhorov, Russia’s second richest man and owner of the New Jersey Nets, who bought the team nine months ago. I had watched the “60 Minutes” piece on Prokhorov and have obviously read up on what made him a successful business man, but that didn’t prepare me for what I encountered when I entered his suite at the Beverly Wilshire in Beverly Hills on Sunday.

  • Knicks Tickets Soar With Carmelo Acquisition Tuesday, 22 Feb 2011 | 2:52 PM ET
    Anthony Carmelo

    Welcome back, New York Knicks, you're the hottest ticket in town again, thanks to the acquisition of Carmelo Anthony.

  • Carmelo ‘Apple’: Are MSG Shares A Good Buy? Tuesday, 22 Feb 2011 | 11:04 AM ET
    Carmelo Anthony

    MSG shares were up 1.7 percent in the first 10 minutes of trading on Tuesday morning, thanks to the trade to get Carmelo Anthony. The stock, not so surprisingly, calmed down by 10 a.m. ET as the stock was basically flat on the trading session.

  • Mikhail Prokhorov

    From his hotel suite in Beverly Hills, New Jersey Nets owner Mikhail Prokhorov was playing coy on Sunday afternoon when asked what exactly happened in his short meeting with Denver Nuggets forward Carmelo Anthony yesterday.

  • LeBron James

    Six years ago, Quicken Loans founder Dan Gilbert bought the Cleveland Cavaliers for $375 million. If Gilbert wanted to sell it today, one sports investment banker, who requested anonymity because he helps clients buy and sell sports teams, told CNBC that Gilbert could get about $275 million for the team.

  • 12 Devastating Sports Departures Friday, 18 Feb 2011 | 11:45 AM ET
    When LeBron James left the NBA’s Cleveland Cavaliers in the summer of 2010 and became a free agent, many teams tried to gain his services. A media frenzy ensued and in the hours leading up to the announcement of James’ new team, speculation reached a fever pitch. Finally, he ended the suspense and announced that he would sign with the Miami Heat. The Cavaliers were forgotten in the chaos and without him they became just another team, at one point losing 25 games in a row and, according to analys

    Many sports teams have seen their fortune go from good to bad when a star athlete jumps ship. Click to see some of the most painful defections in sports history.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.