Lebron James racked up $300 million in the shoe business in 2012. Can Kobe Bryant's new "Kobe 9" shoe succeed? CNBC's Jane Wells has the details.» Read More
After the NBA Finals each year, a new group of hardcourt hopefuls will interview, workout and market themselves in an effort to catch the eye of a prospective NBA team.
The newspapers and the office chatter in Indianapolis today will surely be focused on what could have been. If only the Utah Jazz at the ninth pick didn't take Gordon Hayward.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
Gone are the days that being a top 10 pick in the NBA Draft meant signing a three-year shoe deal worth at least $750,000 a year. Although projected top pick John Wall’s Reebok contract is said to be in the $3.5 to $4 million range, every player below him won’t even approach those annual numbers.
You'll sometimes see some nice thank you ads taken out by players who leave a city after a long time playing in a city. But I opened up my USA Today this morning and was pretty impressed by what the NBA had done. They put together a great full page ad thanking all their sponsors.
Los Angeles is broke. But that's no reason not to party in style, as long as it doesn't cost taxpayers. The Lakers are now world champions, and they will have a much deserved hometown parade. Team spokesman John Black tells CNBC the Lakers organization will pick up the entire cost of the celebration scheduled for Monday, which will be "close to $2 million."
In the annals of sports marketing history, some of the best deals are ones that make sense. George Foreman could make as many burgers as he wanted on the grill that beared his name. John Daly was sponsored by Dunkin' Donuts and Hooters and now we have the New Jersey Nets dancers auditions, taking place this weekend, sponsored by....Sensible Portions!
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival. I spoke to Nike Brand president Charlie Denson about the event and about other topics.
Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month. But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.
Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover. Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.
Vitaminwater has Kobe Bryant and Gatorade has Kevin Garnett, but neither of the sports drink forces owned by Coca-Cola and Pepsi, respectively, was able to sign one of the hottest names coming into the Finals. That man is Celtics point guard Rajon Rondo.
There is no free agent summit. LeBron James, Dwyane Wade, Chris Bosh and Amar’e Stoudemire aren’t meeting in some undisclosed location to sit down and plan the future of the NBA.
For the fifth time in 30 years (27 to be exact), the Boston Celtics will play the Los Angeles Lakers. It's the most any two teams in the four major sports have played each other in championship games over the last three decades.
The Maloof family is a powerful force in business, both in sports as owners of the Sacramento Kings and organizers of the Maloof Money Cup, and in Las Vegas, where they own The Palms. I sat down with the oldest brother Joe Maloof to talk about their sports enterprise.
In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise. But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.