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  • Will LeBron Capitalize On His Own Announcement? Tuesday, 6 Jul 2010 | 10:24 AM ET
    LeBronJames.com

    It's the biggest NBA news to be broken. Where will LeBron James land? And although a group of journalists are hoping that they'll get the scoop, you have to wonder if LeBron himself wants to break the news.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • The LeBron Effect On Naming Rights Friday, 2 Jul 2010 | 10:55 AM ET
    Cleveland Cavaliers

    The Cavaliers appeared on national TV for 25 regular season games last year, tops for most in the league with the Celtics and the Lakers. Obviously, LeBron James was key to the team playing so many games on ESPN/ABC and TNT.

  • How Much Is LeBron Really Worth to Teams? Thursday, 1 Jul 2010 | 1:41 PM ET

    We don’t know where LeBron James will land, but we do know that, no matter who pays him, he’ll make $16.5 million this upcoming season. The question is, dollar for dollar, is he worth it?

  • Bulls Sell 1,500 Tickets In 48 Hours Tuesday, 29 Jun 2010 | 2:33 PM ET
    LeBron James

    Working in the executive offices of the Chicago Bulls for the last 24 years, Steve Schanwald has seen just about every part of the business, thanks in part to Michael Jordan and the run of six championships in the 1990s.

  • Meet The Newest NBA Millionaires Friday, 25 Jun 2010 | 2:23 PM ET
    Drafted by: Rookie Pay: A descendant from a line of Nigerian kings, Al-Farouq will take his royalty to Tinseltown. A standout at the draft for the rather large pair of glasses he wore to the event, Aminu is being  represented by sports agent Raymond Brothers. He will be sharing his rookie season with last year’s #1 overall pick Blake Griffin who is hoping to hit the floor for the first time following a season ending injury that ruined his Clippers debut.

    After the NBA Finals each year, a new group of hardcourt hopefuls will interview, workout and market themselves in an effort to catch the eye of a prospective NBA team.

  • How Much Will Hayward Cost The Pacers? Friday, 25 Jun 2010 | 9:29 AM ET
    Utah Jazz draft choice Gordon Hayward (r.) with NBA commisioner David Stern, Madison Square Garden Theater, NY.

    The newspapers and the office chatter in Indianapolis today will surely be focused on what could have been. If only the Utah Jazz at the ninth pick didn't take Gordon Hayward.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • Chinese Brands, Less Money Make Shoe Game More Complex Tuesday, 22 Jun 2010 | 2:10 PM ET
    Flag of the People's Republic of China

    Gone are the days that being a top 10 pick in the NBA Draft meant signing a three-year shoe deal worth at least $750,000 a year. Although projected top pick John Wall’s Reebok contract is said to be in the $3.5 to $4 million range, every player below him won’t even approach those annual numbers.

  • Ad of the Week: NBA's Sponsor Thank You Monday, 21 Jun 2010 | 11:24 AM ET
    Thank You ad from the NBA

    You'll sometimes see some nice thank you ads taken out by players who leave a city after a long time playing in a city. But I opened up my USA Today this morning and was pretty impressed by what the NBA had done. They put together a great full page ad thanking all their sponsors.

  • The Lakers, Michael Jackson, and Taxpayers Friday, 18 Jun 2010 | 3:12 PM ET
    Michael Jackson

    Los Angeles is broke. But that's no reason not to party in style, as long as it doesn't cost taxpayers. The Lakers are now world champions, and they will have a much deserved hometown parade. Team spokesman John Black tells CNBC the Lakers organization will pick up the entire cost of the celebration scheduled for Monday, which will be "close to $2 million."

  • Nets Dancers & Sensible Portions

    In the annals of sports marketing history, some of the best deals are ones that make sense. George Foreman could make as many burgers as he wanted on the grill that beared his name. John Daly was sponsored by Dunkin' Donuts and Hooters and now we have the New Jersey Nets dancers auditions, taking place this weekend, sponsored by....Sensible Portions!

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • One-on-One with Nike Brand President Charlie Denson Wednesday, 9 Jun 2010 | 4:51 PM ET
    Charlie Denson, Nike Brand President

    Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival.  I spoke to Nike Brand president Charlie Denson about the event and about other topics.

  • Muscle Milk

    Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • Luring LeBron: NYC Beckons; Cleveland Begs Saturday, 5 Jun 2010 | 9:43 AM ET
    LeBron James during Game 6 of the Cleveland Cavaliers v Boston Celtics playoff game.

    Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month.  But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.

  • Michael Jordan To Appear On Video Game Cover Wednesday, 2 Jun 2010 | 1:42 PM ET
    NBA 2K11

    Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover. Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.

  • Red Bull Steals Rondo Tuesday, 1 Jun 2010 | 3:54 PM ET
    Rajon Rondo of the Boston Celtics

    Vitaminwater has Kobe Bryant and Gatorade has Kevin Garnett, but neither of the sports drink forces owned by Coca-Cola and Pepsi, respectively, was able to sign one of the hottest names coming into the Finals. That man is Celtics point guard Rajon Rondo.

  • NBA “Free Agent Summit” Not Happening Tuesday, 1 Jun 2010 | 1:12 PM ET
    Clockwise from top, left: LeBron James, Dwyane Wade, Amar’e Stoudamire and Chris Bosh

    There is no free agent summit. LeBron James, Dwyane Wade, Chris Bosh and Amar’e Stoudemire aren’t meeting in some undisclosed location to sit down and plan the future of the NBA.

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