CNBC's Dominic Chu breaks out CNBC's sports playbook for 2015 and makes three bold predictions for the coming year.» Read More
The NBA is headed to deadline day, with perhaps one last chance to avoid a lockout. Negotiators for owners and players will meet Thursday, about 12 hours before the expiration of the collective bargaining agreement and seemingly nowhere close to a deal.
CNBC's Darren Rovell reports if the NBA and players cannot reach an agreement, a lockout could happen as soon as this week.
Despite long odds, some famous athletes hit the big time and even have a sibling who’s done the same. Click to see sibling athletes who have made it into the big leagues.
Nike blew away analysts at its headquarters today, providing a more detailed breakout of its fourth quarter earnings that brought costs more in line and reflected continued big growth in China.
Now that we've passed 100 days in the NFL lockout, and it's getting closer to when a deal would have to be done in order to not miss a week of the season, we've finally seen the owners step up their game with a better compromise. It's funny that anyone is surprised of the seemingly sudden move. This was always going to happen. Games were never going to be lost. Why? Because the NFL has it too good. There aren't any financial problems with the sport.
Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation. The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.
For the last five years, Peter Beveridge has been innovating in the eye-black space. Looking to grow even more, having sold more than five million pairs of eye black last year, Beveridge has signed its first female spokesperson, Bethanie Mattek-Sands.
Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.
In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.
CNBC's Darren Rovell with a look at whether off-the-court comments have hurt the superstar's endorsement deals; and Jack Brewer, Brewer Sports CEO, with advice for the NBA player.
The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.
Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.
Click to see the second careers that athletes have pursued after they left the playing field once and for all.
Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.
When Shaquille O'Neal announced his retirement on Twitter on Wednesday, he not only gave a nod to Twitter, he also gave a huge boost to an upstart media brand called Tout.com, a site that allows users to make short 15-second long videos and share them with their friends.
Shaquille O'Neal will of course be remembered for his big frame and his gregarious personality, but he will also be remembered for his contributions to the social media space. So it's not surprising that he became the first sports star to retire on Twitter on Wednesday.
The National Basketball Association is targeting India with an aggressive marketing push as it seeks to replicate its success in China, which has become the league’s largest foreign market. The FT reports.
If the Miami Heat win Game 5 tonight and advance to the NBA Finals, it will mean the second finals in the last six years that both arenas have American Airlines on them. The airline had arena exclusivity in 2006, when the Heat bested the Mavs in six games.
I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.