Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
When Magic Johnson first heard that some producers wanted to make a play about his relationship and rivalry with Larry Bird, he thought they were crazy. Bird was just as skeptical.
When the winning Magic Johnson/Guggenheim Partners Dodgers price emerged, there were many critics questioning the price paid for it.
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
Billionaires can buy every toy that catches their fancy, including antique cars, jumbo jets, and spaceships. What are some of the toys the world’s billionaires have bought?
The New York Knicks say Jeremy Lin is having left knee surgery and will miss six weeks, likely ending his amazing breakthrough season.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
Nike's earnings per share beat Street estimates. Insight with Sam Poser, Sterne Agee, who says Nike is working its way through a lot of cost increases and clearing inventory out China and western Europe.
At 2:14 p.m. ET, Yahoo’s NBA reporter Adrian Wojnarowski tweeted that the Knicks and head coach Mike D’Antoni had parted ways. Less than an hour and a half later, Knicks fans were sent e-mails to secure their playoff tickets.
The details on Nike's new Air Jordan's and whether now is the time for investors to buy the stock, with Sam Poser, Sterne Agee senior research analyst.
One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.
Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.
For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.
ESPN says it fired an employee responsible for an offensive headline about Knicks sensation Jeremy Lin.
The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.
How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.
The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."
CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.
Check out some of the billionaires from all over the world who have added a major sports team or two to their portfolios.
From T-shirts to tickets - fans and companies want a piece of Jeremy Lin.
He's Asian-American, Harvard-educated and not that tall by NBA standards. He's Jeremy Lin, the point guard who, quite unexpectedly, has led the New York Knicks on a seven-game winning streak.