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  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • NBA Team CEO Speaks Out     Tuesday, 17 May 2011 | 2:50 PM ET

    Rick Welts, Phoenix Suns CEO discusses his coming out this week, and homosexuality and professional sports acceptance, with CNBC's Darren Rovell.

  • Dwyane Wade Starts Fantasy Camp Wednesday, 11 May 2011 | 10:24 AM ET

    You can now take your talents to South Beach, thanks to LeBron's Heat teammate Dwyane Wade. Wade, a brand Jordan endorser, is hoping to fill the high-end fantasy camp void now that Jordan himself has temporarily shelved his Michael Jordan Senior Flight School as he focuses his attention on the team he owns, the Charlotte Bobcats.

  • Asia-Pacific's Highest Earning Athletes Tuesday, 10 May 2011 | 8:23 PM ET
    Professional athletes are some of the richest people in the world. Becoming household names by excelling in their sports, these athletes have raked in millions with exclusive contracts, endorsement deals and special appearances.  This weekend alone, Filipino boxer and politician Manny Pacquiao is set to make $20 million as he defends his WBO welterweight title against American Shane Mosley.Whether you call it god-given talent or mere luck, there’s no denying that some sport icons have influence

    We’ve put together a list of Asia’s 10 richest athletes taking into consideration their annual earnings from a mixture of sporting contracts, salary, endorsement deals and appearance fees. Check out what we found!

  • NBA's Kings Give Sacramento One Last Chance: Owner Wednesday, 4 May 2011 | 3:28 PM ET
    Sacramento Kings Fans

    Out of respect for its fans, the Sacramento Kings agreed to stay one more year instead of relocating to Anaheim, Joe Maloof, president of Maloof Companies, which include the Sacramento Kings and The Palms Casino Resort in Las Vegas, told CNBC Wednesday.

  • The energy category is a huge business. Red Bull sold 4.2 billion cans in 2010 and 5-Hour Energy is now a $1 billion brand. With that in mind, serial entrepreneurs, Warren Struhl and Jesse Itzler are launching a new company PUREBRANDS, whose first product is called Sheets energy strips.

  • Maloof: King of the Palms     Wednesday, 4 May 2011 | 12:21 PM ET

    An inside look at the Maloof brothers' empire, which includes the popular Palms casino in Las Vegas and the NBA's Sacramento Kings, with Joe Maloof, Maloof Companies president.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • Kobe Bryant looks to pass the ball around Trevor Ariza in Game 3 of the Western Conference Quarterfinals

    On Friday, during the Lakers-Hornets playoff game in New Orleans, a fan won a contest. He hit a layup, a foul shot, a three pointer and a half court shot to win what might be the worst prize in NBA promotion history: A year supply of 7-Up.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...

  • Five Things to Watch: Earnings Edition Wednesday, 20 Apr 2011 | 6:40 PM ET
    Apple Store

    Citi hosts shareholders following Pandit's first profitable year, while closing arguments continue in the trial of Raj Rajaratnam. But, with the holiday-shortened week, the pupu platter of earnings is the story Thursday. Here's what we're watching…

  • Twitter

    I had seen the light. It was blinking. And it was calling my name. It wanted me to click. It wanted to show me the new tweets I had waiting for me. I had to resist. At 10:30 pm last Monday night, I began a voluntary six-day vacation from Twitter dubbed a "Tweetcation."

  • Knicks Driving Secondary Playoff Ticket Market Friday, 15 Apr 2011 | 3:50 PM ET

    TBA

  • 3 Cities (Not Anaheim) Where Kings Should Relocate Friday, 15 Apr 2011 | 8:36 AM ET
    Brothers George, Gavin and Joe Maloof

    As the Maloof brothers contemplate moving the Kings franchise out of Sacramento and into Anaheim, would they be better off considering other cities as possible NBA destinations?

  • LeBron James Reclaims Top Spot in NBA Jersey Sales Wednesday, 13 Apr 2011 | 8:44 AM ET
    Lebron James

    There’s a new king in NBA jersey sales. In his first season with the Miami Heat, Lebron James has reclaimed the top spot on the NBA’s best selling jersey list.

  • Basketball Star LeBron Turns to Soccer Thursday, 7 Apr 2011 | 12:01 AM ET
    lebron james

    LeBron James, the Miami Heat basketball star who is one of the US’s most bankable athletes, has become an unlikely part-owner of Liverpool football club, after striking a deal with Fenway Sports Group, the company that owns the team, according to the FT.

  • Dwyane Wade Gets His First Jordan Signature Shoe Tuesday, 5 Apr 2011 | 11:18 AM ET
    Dwayne Wade Jordan Shoe

    Yesterday, the Jordan Brand unveiled its newest shoe, the Jordan Fly Wade, the first Jordan signature shoe named after the Miami Heat guard. I talked to Dwyane Wade and Jordan creative director Mark Smith about the shoe, which is the first new Jordan I actually like.

  • Becoming a Ticket Broker Doesn’t Work for Fan Tuesday, 22 Mar 2011 | 5:07 PM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    Jonathan Zairi wanted to make some extra cash so the 21-year-old college student bought two Miami Heat season tickets right after Chris Bosh signed with the team. Zairi was excited when LeBron James came soon after, as he thought it was a sure bet that he’d make big money.

  • Schools Hoping Cinderella Run Funds Facilities Tuesday, 22 Mar 2011 | 1:43 PM ET
    Boatwright Memorial Library

    The sudden cashing in on gear gets much of the attention because it’s so visible. But the money from Richmond Spiders gear goes directly to the university, which funds 40 percent of $20 million athletic department budget. The more important comes in through donations earmarked for the athletic department, used for improving facilities.