Supporters of soccer club Manchester United have laid the blame for their team's miserable year at the feet of its U.S. owners.» Read More
Several NBA free agents are set to sign some giant contracts. Should ticket holders have a say in their pay? Share your opinion.
It's the biggest NBA news to be broken. Where will LeBron James land? And although a group of journalists are hoping that they'll get the scoop, you have to wonder if LeBron himself wants to break the news.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
The Cavaliers appeared on national TV for 25 regular season games last year, tops for most in the league with the Celtics and the Lakers. Obviously, LeBron James was key to the team playing so many games on ESPN/ABC and TNT.
We don’t know where LeBron James will land, but we do know that, no matter who pays him, he’ll make $16.5 million this upcoming season. The question is, dollar for dollar, is he worth it?
Working in the executive offices of the Chicago Bulls for the last 24 years, Steve Schanwald has seen just about every part of the business, thanks in part to Michael Jordan and the run of six championships in the 1990s.
After the NBA Finals each year, a new group of hardcourt hopefuls will interview, workout and market themselves in an effort to catch the eye of a prospective NBA team.
The newspapers and the office chatter in Indianapolis today will surely be focused on what could have been. If only the Utah Jazz at the ninth pick didn't take Gordon Hayward.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
Gone are the days that being a top 10 pick in the NBA Draft meant signing a three-year shoe deal worth at least $750,000 a year. Although projected top pick John Wall’s Reebok contract is said to be in the $3.5 to $4 million range, every player below him won’t even approach those annual numbers.
You'll sometimes see some nice thank you ads taken out by players who leave a city after a long time playing in a city. But I opened up my USA Today this morning and was pretty impressed by what the NBA had done. They put together a great full page ad thanking all their sponsors.
Los Angeles is broke. But that's no reason not to party in style, as long as it doesn't cost taxpayers. The Lakers are now world champions, and they will have a much deserved hometown parade. Team spokesman John Black tells CNBC the Lakers organization will pick up the entire cost of the celebration scheduled for Monday, which will be "close to $2 million."
In the annals of sports marketing history, some of the best deals are ones that make sense. George Foreman could make as many burgers as he wanted on the grill that beared his name. John Daly was sponsored by Dunkin' Donuts and Hooters and now we have the New Jersey Nets dancers auditions, taking place this weekend, sponsored by....Sensible Portions!
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival. I spoke to Nike Brand president Charlie Denson about the event and about other topics.
Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month. But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.
Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover. Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.
Vitaminwater has Kobe Bryant and Gatorade has Kevin Garnett, but neither of the sports drink forces owned by Coca-Cola and Pepsi, respectively, was able to sign one of the hottest names coming into the Finals. That man is Celtics point guard Rajon Rondo.