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  • Mikhail Prokhorov

    I spent some time over NBA All-Star Weekend with Mikhail Prokhorov, Russia’s second richest man and owner of the New Jersey Nets, who bought the team nine months ago. I had watched the “60 Minutes” piece on Prokhorov and have obviously read up on what made him a successful business man, but that didn’t prepare me for what I encountered when I entered his suite at the Beverly Wilshire in Beverly Hills on Sunday.

  • Knicks Tickets Soar With Carmelo Acquisition Tuesday, 22 Feb 2011 | 2:52 PM ET
    Anthony Carmelo

    Welcome back, New York Knicks, you're the hottest ticket in town again, thanks to the acquisition of Carmelo Anthony.

  • Carmelo ‘Apple’: Are MSG Shares A Good Buy? Tuesday, 22 Feb 2011 | 11:04 AM ET
    Carmelo Anthony

    MSG shares were up 1.7 percent in the first 10 minutes of trading on Tuesday morning, thanks to the trade to get Carmelo Anthony. The stock, not so surprisingly, calmed down by 10 a.m. ET as the stock was basically flat on the trading session.

  • Mikhail Prokhorov

    From his hotel suite in Beverly Hills, New Jersey Nets owner Mikhail Prokhorov was playing coy on Sunday afternoon when asked what exactly happened in his short meeting with Denver Nuggets forward Carmelo Anthony yesterday.

  • LeBron James

    Six years ago, Quicken Loans founder Dan Gilbert bought the Cleveland Cavaliers for $375 million. If Gilbert wanted to sell it today, one sports investment banker, who requested anonymity because he helps clients buy and sell sports teams, told CNBC that Gilbert could get about $275 million for the team.

  • 12 Devastating Sports Departures Friday, 18 Feb 2011 | 11:45 AM ET
    When LeBron James left the NBA’s Cleveland Cavaliers in the summer of 2010 and became a free agent, many teams tried to gain his services. A media frenzy ensued and in the hours leading up to the announcement of James’ new team, speculation reached a fever pitch. Finally, he ended the suspense and announced that he would sign with the Miami Heat. The Cavaliers were forgotten in the chaos and without him they became just another team, at one point losing 25 games in a row and, according to analys

    Many sports teams have seen their fortune go from good to bad when a star athlete jumps ship. Click to see some of the most painful defections in sports history.

  • You Give Us The Caption To Our Irina Shayk Photos Wednesday, 16 Feb 2011 | 3:57 PM ET

    On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • Higher Dividend Possible This Year: Carnival CEO Thursday, 13 Jan 2011 | 4:30 PM ET

    Dividends may be in store for shareholders this year, Mickey Arison, CEO and chairman of Carnival Cruises, told CNBC Thursday.

  • CNBC's Sports Product Of The Year: Power Balance Wednesday, 29 Dec 2010 | 2:56 PM ET

    It is just silicon with a mylar hologram on it. But hundreds of thousands of people across the world have spent some serious money to wear them on their wrist.

  • Yankee Stadium

    CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.

  • Suns First To Offer Social Media Suite Package Monday, 13 Dec 2010 | 2:23 PM ET

    What's the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Robust LeBron Sales Proving Polls Wrong Friday, 10 Dec 2010 | 3:08 PM ET
    LeBron James

    Polls and ratings may indicate LeBron James has lost his marketing appeal, but the cash register doesn’t lie. James heads into the holiday season with the best selling basketball shoe and the best selling jersey.

  • Sports Stars Seek Profit in Catchphrases Friday, 10 Dec 2010 | 1:49 PM ET
    Revis Island T-shirt

    The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.

  • Last Frontier Of Sports Sponsorship Is Time Tuesday, 7 Dec 2010 | 5:04 PM ET

    Madison Square Garden announced today that Foxwoods Resort Casino is now the exclusive advertising partner to the final five minutes of Knicks, Rangers, Islanders and Devils games on MSG and MSG Plus. The sponsorship, called The "Foxwoods Final Five" includes an in-arena buy at Madison Square Garden for Knicks and Rangers games.

  • NBA Buying Hornets Is a Really Bad Idea Monday, 6 Dec 2010 | 5:33 PM ET
    New Orleans Hornets

    The NBA announced today that it is buying the New Orleans Hornets. As far as I’m concerned, it’s not a good deal for the league and its teams. Why? Because, unless there’s a profit guaranteed, it’s just not good business for the league to own teams.