Shaquille O'Neal, a four-time NBA champion, told CNBC that one of the game's greatest players inspires his business ventures.» Read More
Lebron James racked up $300 million in the shoe business in 2012. Can Kobe Bryant's new "Kobe 9" shoe succeed? CNBC's Jane Wells has the details.
CNBC's Jane Wells reports on the Los Angeles Lakers affordability of Kobe Bryant's new 2-year $48.5 million contract extension, and the "Black Mamba's" future business plans.
Kobe Bryant debuted his latest pair of basketball shoes this week—the only question now is when he'll take the court in them.
CNBC's Jane Wells reports NBA Laker's star player Kobe Bryant will probably sit out Friday's game against the Sacramento Kings, but when he does return he'll likely be wearing new high tech sport boots.
CNBC's Jane Wells talks with Los Angeles Lakers star, Kobe Bryant about where he got his inspiration for the newly designed Kobe 9's high top sports boot. And the "Black Mamba" discusses why he agreed to endorse Turkish Airlines, and weighs in on his professional aspirations in basketball and business.
An increasing number of people are offering to rent out their homes and apartments on websites to football fans planning a trip to the big game.
Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.
They're back in the Big Apple: 50,000 runners, including over 21,000 holdovers from the canceled 2012 race, plus more than $1 million to ensure safety.
As NBA season kicks off later today, CNBC's Eunice Yoon checks in on pre-season games in one of the biggest basketball-playing nations.
As the NBA season kicks off later today, CNBC's China correspondent, Eunice Yoon, checks in on pre-season games in one of the world's biggest basketball-playing nations: China.
The NBA legend had listed the property for $29 million, then $21 million.
CNBC's Robert Frank reports on the Chicago estate that is set to go on the block Nov. 22.
Three years, 2.6 million man hours of work and a billion dollars later, Madison Square Garden is reopening for business.
The world's biggest sporting goods maker has unveiled the latest iteration of its FuelBand fitness tracker.
English soccer fans were booking their flights to Rio de Janeiro Tuesday evening after a shaky qualifying round finally ended with the national team qualifying for next year's Brazilian World Cup.
More games overseas by the major U.S. sports are part of a growing effort to reach wider audiences.
For the most part, the size of a player's salary, or a team's payroll, didn't have a lot to do with a baseball team's entry into this postseason.
PE firm Shamrock Capital Advisors has sold Harlem Globetrotters International to Herschend Family Entertainment for more than $70 million.
For the first time, the $5.5 billion sports league tracked best-selling jersey sales on a global rather than regional basis.
As the hockey season begins, analysts say the NHL may never be in a better place as a sport.