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• How College Athletes Could End Up Getting Paid Like Pros Sunday, 3 Feb 2013 | 3:05 PM ET

  

  A class action lawsuit marching through the courts could dramatically change the economics of college sports and the status of amateur athletics in the U.S.

• Why Wait? Super Bowl Ads Are Already Online Friday, 1 Feb 2013 | 5:30 PM ET

  

  After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.

• LeBron James Reclaims Most Popular Jersey Crown Wednesday, 28 Nov 2012 | 8:00 AM ET

  

  The Miami Heat's LeBron James has reclaimed the No. 1 spot on the NBA's best-selling jersey list.

• Most Expensive NBA Tickets Wednesday, 31 Oct 2012 | 4:37 PM ET

  

  Fans want to see certain NBA matchups very badly, and in some of these cases this has driven up prices for those games by 400 percent or more. Read ahead to see the 10 most expensive NBA tickets of the 2012-2013 season.

• Ellison Eyeing the Lakers?  Friday, 12 Oct 2012 | 4:43 PM ET

  

  CNBC's Robert Frank says Ellison's reported interest in bidding on AEG, which owns a piece of the Lakers, is in very preliminary stages. Mark Martiak, Premier Wealth Management, provides perspective.

• NBA Kicks Off International Games Thursday, 4 Oct 2012 | 4:47 PM ET

  

  The NBA kicks off a series of international games abroad Friday. Not only is it an early look at the players, it's also a way for the league to make money, NBA Commissioner David Stern told CNBC.

• New Arena, New Brand: NBA's ‘Brooklyn’ Nets Are Cool Friday, 21 Sep 2012 | 10:08 AM ET

  

  At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear.  The New Jersey Nets were never cool. The BROOKLYN Nets are.

• Barclays Opens New Sports Center  Friday, 21 Sep 2012 | 6:49 AM ET

  

  CNBC's Brian Shactman talks with Brett Yormark, Brooklyn Nets CEO, about the opening of New York City's first major sport team and indoor arena since 1968.

• Nike's Lebron James Kicks  Tuesday, 21 Aug 2012 | 2:40 PM ET

  

  Nike plans to roll out a $315 Lebron James basketball shoe, reports CNBC's Jane Wells.

• With Arena, Rapper Rewrites Celebrity Investors' Playbook Thursday, 16 Aug 2012 | 8:38 AM ET

  

  Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

• Celtics' Grousbeck on New Media Deals in Sports  Wednesday, 15 Aug 2012 | 7:45 AM ET

  

  "We may be entering a new age of the NBA," says Wyc Grousbeck, Boston Celtics CEO, talking about the business of basketball and the role of private equity.

• Settling the 'Dream Team' Debate: Marketing Edition Tuesday, 24 Jul 2012 | 1:56 PM ET

  

  It’s the talk of the NBA off-season: if the 1992 U.S. Men’s Olympic team, aka the Dream Team, faced off against the 2012 U.S. men’s basketball squad which would come out on top? We may never know who would win on the court, but Nielsen, whose job it is to study these things, has looked at which team wins the marketing battle off the court.

• How Dynamic Pricing Is Changing Sports Ticketing Wednesday, 18 Jul 2012 | 11:46 AM ET

  

  Sports ticketing has always been under pricing and availability pressures—and  subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.

• Miami Heat Owner Says Team Will Likely Lose Money This Year Monday, 2 Jul 2012 | 2:26 PM ET

  

  "This is a hobby of passion, it’s not a business,” said Arison, the CEO of Carnival Cruise Lines who took control of the team in 1995. “Every year in the building we’ve lost money aside from last year, under the old Collective Bargaining Agreement, because of LeBron.”

• Poll: A Ring Didn’t Make LeBron James More Marketable Wednesday, 27 Jun 2012 | 12:29 PM ET

  

  Winning a title finally got the monkey off LeBron James’ back, but that doesn’t mean he will be seen as more marketable in the eyes of Madison Avenue.

• Anthony Davis Trademarks His Brow Monday, 25 Jun 2012 | 2:47 PM ET

  

  Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally. Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

• Fans: LeBron’s Image Won’t Be Repaired With A Title Wednesday, 20 Jun 2012 | 1:49 PM ET

  

  With the Heat up 3 games to 1, and LeBron on the cusp of hoisting the Larry O’Brien Trophy for the first time in his nine-year NBA career, the question is, does finally winning the big one change how people think of the NBA’s “King.”

• Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET

  

  The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

• Nets’ Brooklyn Gear Sales Breaking Team Records Friday, 15 Jun 2012 | 12:39 PM ET

  

  On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.

• The 10 Most Overpaid NBA Players Friday, 15 Jun 2012 | 11:30 AM ET

  

  Sports fans hold strong opinions about basketball salaries, but economics professor David Berri developed a statistical method to see which players are the most overpaid.