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Steve Hellmuth, executive vice president for operations and technology at the NBA, discusses the first NBA game to be broadcast in ultra-high definition 4K technology.
Will the NBA move a team to Europe? The experiment continues during a game between the Milwaukee Bucks and New York Knicks tonight in London.
Two-time NBA world champion Hakeem Olajuwon speaks with CNBC about how Lebron James stacks up against the league's all-time greats.
Michael Jordan is a "far superior player" to LeBron James, an ex-NBA champion said, wading into one of the biggest sporting questions ever.
Ahead of the NBA game between the Milwaukee Bucks and New York Knicks in London, two-time champion Hakeem Olajuwon says the NBA has become a "truly international" basketball league.
Two-time champion Hakeem Olajuwon discusses his property investments in Houston.
Brooklyn Nets ownership is open to offers to sell stake in the team, but nothing is imminent, owner Mikhail Prokhorov said.
The New York Knicks have an $83 million payroll but a terrible record. On pace to win eleven games this year, a cost of nearly $8 million per win -- the worst rate ever.
In the first post-Steve Ballmer sale of an NBA team, many wonder who will buy the Atlanta Hawks——and for how much.
A deal to offer ESPN as part of a streaming package could bring in new NBA viewers, David Stern said.
David Stern, NBA commissioner emeritus, talks sports and money amid unbundling in cable and satellite industry.
Dave Briggs, NBC Sports, discusses NBA's LeBron James and PGA's Tiger Woods' birthday. And Briggs, discusses Jim Harbaugh's possible return to Michigan as head coach.
The Milwaukee Bucks hired facial coding expert Dan Hill of Sensory Logic, to determine what players have the right emotional attributes to help the team. Hill explains the expertise behind the psychology.
CNBC's Dominic Chu breaks out CNBC's sports playbook for 2015 and makes three bold predictions for the coming year.
FIFA has voted to allow publication of former ethics investigator Michael Garcia's investigation into the bidding process of the World Cups.
Washington is scrutinizing the "blackout rule" that restricts broadcasts for NFL games that fail to sell out.
Johnny Football will make his first official start for the Cleveland Browns on Sunday, and ticket prices are jumping.
Real estate mogul Donald Trump and golfing icon Tiger Woods are set to pool their efforts into a new championship golf course in Dubai.
The $15 million NBA facility in Secaucus, New Jersey, was built to help on-court referees make conclusive calls when a play is in question.
A behind-the-scenes look at the brand new, state-of-the-art NBA replay center.