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  • Brian Rolapp, NFL Network CEO, discusses Sunday's Super Bowl, social media and head injuries in the NFL.

  • Record $4.5 million 'Super' ad spots  Friday, 30 Jan 2015 | 6:53 AM ET

    Fame sells, says Andrew Robertson, BBDO Worldwide president & CEO, discussing the impact of upcoming ad campaigns running on Super Bowl Sunday.

  • Finding the fakes at the Super Bowl  Thursday, 29 Jan 2015 | 3:00 PM ET

    Meet the special agents sent to the Super Bowl to crack down on the counterfeit merchandise that's costing the NFL millions of dollars.

  • The 'other' Russell Wilson  Thursday, 29 Jan 2015 | 1:37 PM ET

    Randall Bacon is a commercial stunt double for Seattle Seahawks' quarterback Russell Wilson.

  • How it's done: The making of an NFL football Thursday, 29 Jan 2015 | 1:20 PM ET
    A manufactured Wilson football is on display at the Wilson Sporting Goods Co. factory in Ada, Ohio.

    Since 1941, every point scored in the National Football League has involved a Wilson Football. Here's how they're made.

  • $4 billion bookmaking biz  Thursday, 29 Jan 2015 | 12:51 PM ET

    Insight into the business of sports betting, with John Avello, Wynn Sports Book Executive Director.

  • I get paid to double for Russell Wilson Thursday, 29 Jan 2015 | 12:05 PM ET
    Seattle Seahawks' Russell Wilson, right, with his commercial stunt double Randall Bacon.

    Randall Bacon gets paid to be the stunt double for Seahawks Quarterback Russell Wilson in commercials

  • Super Bowl tix hit $8,000, buy now: TiqIQ CEO  Thursday, 29 Jan 2015 | 11:25 AM ET

    Jesse Lawrence, CEO, TiqIQ, discusses ticket prices for the Super Bowl and why it's so expensive this year. There's lots of demand for a minimal supply, he says.

  • Pepsi's paw prints on Super Bowl  Thursday, 29 Jan 2015 | 10:45 AM ET

    Simon Lowden, CMO, Pepsi Beverages North America, and Ram Krishnan, CMO, Frito-Lay North America, discuss their company's role in the Super Bowl, in particular the halftime show, which could draw as many as 110 million viewers.

  • Can Seahawks deflate the Pats?  Wednesday, 28 Jan 2015 | 4:56 PM ET

    Seattle Seahawks president Peter Mcloughlin tells NBC Sports' Dave Briggs business is booming and the team has the best fans in the NFL.

  • The US manufacturer that keeps the NFL flying Wednesday, 28 Jan 2015 | 1:36 PM ET
    An employee laces up a football at a Wilson football factory.

    Creating 700,000 footballs per year, Wilson controls about 70 percent of the market, with the NFL being its longest and most lucrative partner.

  • Super Bowl ad sampler  Wednesday, 28 Jan 2015 | 12:51 PM ET

    A sampling of television advertising that will air during this weekend's Super Bowl game between the New England Patriots and the Seattle Seahawks.

  • Behind the pigskin: Making the Super Bowl football  Wednesday, 28 Jan 2015 | 12:00 PM ET

    Dominic Chu with an inside look at the making of the Super Bowl's biggest star: the football.

  • Super Bowl XLIX (49) by the numbers  Wednesday, 28 Jan 2015 | 12:00 PM ET

    The New England Patriots will face the Seattle Seahawks this Sunday in the Super Bowl. We break down the numbers on the game's ticket prices, air fare to get there and parking cost.

  • Why Marshawn Lynch really came to Super Bowl media day  Wednesday, 28 Jan 2015 | 9:39 AM ET

    Seattle Seahawks' running back Marshawn Lynch explains to reporters why he really came to Super Bowl media day.

  • Patrick Doyle, President & CEO, Domino's Pizza, discusses how big the Super Bowl is to pizza sales and the impact of carryout on his business.

  • Super Bowl: How to get there, and how to get in Tuesday, 27 Jan 2015 | 12:59 PM ET
    Zach Miller #86 of the Seattle Seahawks pulls down a catch in front of Brandon Spikes #55 of the New England Patriots during a game at CenturyLink Field in Seattle, Washington.

    Fans still thinking about going to Sunday's Super Bowl XLIX will need to factor in game tickets, airfare and lodging logistics.

  • Does lower gas = more wings? BWLD CEO responds  Monday, 26 Jan 2015 | 2:54 PM ET

    Sally Smith, President and CEO, Buffalo Wild Wings, discusses whether consumers are buying more wings with their extra cash and whether the Super Bowl will significantly impact sales.

  • Super Bowl ticket asking prices are off the charts Monday, 26 Jan 2015 | 2:18 PM ET
    Fans walk outside University of Phoenix Stadium on January 25, 2015 in Phoenix.

    Tickets for Super Bowl XLIX are being offered for more than twice the price as this time last year, according to resellers.

  • Deflategate heats up ahead of Super Bowl  Monday, 26 Jan 2015 | 7:53 AM ET

    Dave Briggs, NBC Sports, discusses the controversy over allegations the New England Patriots used deflated footballs in its win over the Indianapolis Colts.