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• Peter Berg's 'Got Milk' 

  

  CNBC's Jane Wells talks to Peter Berg, who directed the "Got Milk" commercial that's going to be featured in this weekend's Super Bowl.

• Squawk Owners Box: Miami Dophins Owner 

  

  Stephen Ross, Miami Dophins owner, discusses his plans for building a winning franchise; and the slowdown in real estate.

• Arguments in NFL concussion suits slated for April

  PHILADELPHIA-- A federal judge will hear oral arguments in about two months on requests to throw out lawsuits by thousands of former NFL players regarding concussions suffered while playing for the league.

• Twitter Ups Its Game in Super Bowl Ads

  

  Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.

• Here's One Super Bowl Predictor That's Usually Right

  

  The team whose metropolitan area boasts the lower employment rate during the previous calendar year has won 20 of the last 25 Super Bowls, according to a study by an outplacement firm.

• Taco Bell's $4 Million Super Bowl Bet 

  

  Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.

• The Making of Tiffany's Super Bowl Trophy

  

  The prize for winning the Super Bowl? Seven pounds of sterling silver, handcrafted by jewelry icon Tiffany.

• Congressmen write NFLPA's Smith about HGH testing

  House Oversight and Government Reform Committee chairman Darrell Issa, a California Republican, and ranking Democrat Elijah Cummings of Maryland asked Smith to turn over documents connected to HGH negotiations between the NFL and the NFLPA.

• The Making of the Vince Lombardi Trophy 

  

  Tiffany & Co. gives us a behind-the-scenes tour on how the Super Bowl trophy is constructed from start to finish.

• For Super Bowl Ads, It's Viral or Go Home

  

  Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.

• 49ers Head to Super Bowl, Beating Falcons 28-24

  

  The49ers rebounded from a 17-0 deficit to beat the Atlanta Falcons 28-24 in the NFC championship game Sunday, sending San Francisco to the Super Bowl for the first time since 1995.

• Schools In Need of Faith? 

  

  Can we prevent future tragedies in the U.S. if we focus more on family values and faith? Father George William Rutler, Church of Our Saviour and Rabbi Shmuley Boteach, author of "The Broken American Male," share their opinions. CNBC's Brian Shactman has the details on 2 big sports stars' scandals.

• Atlanta Has the Most to Gain from Super Bowl

  

  The Falcons would certainly gain unprecedented credibility, and there is no doubt it would lead to more ticket and apparel sales.

• Squawk Takes a Stand on Football Playoffs 

  

  The "Squawk Box" news team discusses the NFL playoff games, and why Lance Armstrong is apologizing in an upcoming interview with Oprah Winfrey.

• Head Injuries in the NFL 

  

  A study shows Junior Seau had a brain disease called CTE when he committed suicide last year. Ben Reiter, Sports Illustrated writer, discusses just how much damage this news could be for the NFL.

• The NFL’s 10 Best Cheerleading Squads 2013

  

  CNBC.com lists the best cheerleading squads of 2013, with rankings provided by former Atlanta Falcons cheerleader Michele Crawford-Carnegie. Read ahead to see what she chose.

• Sports in 2013 

  

  CNBC's Brian Shactman offers his sports predictions for 2013.

• Alabama vs. Notre Dame? That'll Be $2,400

  

  The 2013 BCS Championship Game is a month away, and the average posted ticket price is $2,404.

• It's Not Over Yet - Dolphins Owner  

  

  Dolphins owner Stephen Ross isn't happy with his team's 5-7 record, but he's not giving up his playoff hopes yet.

• Blank on the Business of Football 

  

  Arthur Blank, co-founder of Home Depot and the owner of the Atlanta Falcons, chats about the business of football with "Street Signs."