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  • NFL Fumbling its Brand With Replacement Refs?  Friday, 21 Sep 2012 | 4:40 PM ET

    Were refs dangerously close to losing control in the Ravens/Eagles game and the Broncos/Falcons game? Peter King, Sports Illustrated, discusses concern that the integrity of the game is being threatened and therefore the NFL brand.

  • At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear.  The New Jersey Nets were never cool. The BROOKLYN Nets are.

  • The Best Bets on Football Foods: Pros Tuesday, 18 Sep 2012 | 1:36 PM ET
    Pittsburgh Steelers

    As the National Football League kicks off its season, America’s love of all things football could have a halo effect on the stocks of certain grocers and beverage makers, analysts told CNBC Tuesday.

  • Best Bet on Football Foods  Tuesday, 18 Sep 2012 | 10:15 AM ET

    A look at which snack and beverage companies are set to profit from this season's NFL games, with Bill Schmitz, Deutsche Bank senior analyst; and Jonathan Feeney Janney Montgomery Scott analyst.

  • What the NFL Season Is Saying About the US Economy Wednesday, 5 Sep 2012 | 1:20 PM ET

    Forget Friday's employment report. A better economic indicator just might be the one that kicks off Wednesday night: the National Football League.

  • Fantasy Football Costs Employers Billions: Study Wednesday, 5 Sep 2012 | 12:51 PM ET
    Quarterback Eli Manning #10 of the New York Giants poses with the Vince Lombardi Trophy after the Giants defeated the Patriots by a score of 21-17 in Super Bowl XLVI at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana.

    It's a "non-scientific" study, but a Chicago group says fantasy football costs U.S. employers billions. Take a look at the hobby's effect on worker productivity.

  • Evidence is 'overwhelming' that New Orleans Saints players were given rewards for injuring opposing players, NFL Commissioner Roger Goodell told CNBC’s on Monday.

  • How Dynamic Pricing Is Changing Sports Ticketing Wednesday, 18 Jul 2012 | 11:46 AM ET

    Sports ticketing has always been under pricing and availability pressures—and  subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Concussion Talk Could Affect Football Participation Wednesday, 30 May 2012 | 9:43 AM ET

    With the dangers of concussions being thrust out into the open is a participation decline around the corner?

  • '15 Minutes of Fame' Athletes Thursday, 24 May 2012 | 11:49 AM ET
    In 1968, pop artist Andy Warhol said: "In the future, everyone will be world-famous for 15 minutes." Unlike most of his art, the saying found a foothold in pop culture, and to this day it’s commonly used to describe the here-today-gone-tomorrow status of many celebrities.Like reality show stars and pop singers, professional athletes are celebrities, too, and for every Michael Jordan who parlays his athletic stardom into successful business ventures, there are dozens of others who burst into the

    For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.

  • The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal

  • Athlete Tech Investors Wednesday, 16 May 2012 | 5:10 PM ET
    The career of a professional athlete on the field doesn’t last forever. The shrewd ones know that, and for those who want their money to work for them beyond age 40, having a solid plan B is of paramount importance. So they start thinking about ways to invest their money wisely to make it last a lifetime.Often, athletes will put their money back into sports. After hanging up his jersey, Michael Jordan invested his money in the Charlotte Bobcats basketball team, and although LeBron James is still

    By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Part-Time Athletes Thursday, 3 May 2012 | 5:22 PM ET
    On January 29, 2012, the New York Times ran a  about Greek Olympic athletes. The nation’s debt crisis has forced Greece to implement austerity measures, which affected its ability to fund its athletes’ training.Their stipends are chronically late, their training centers have closed and their coaches aren’t being paid. It’s a surreal situation for the birthplace of the Olympics to find itself in.As in Greece, the governments of many other countries throughout the world have financed the athletic

    Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.

  • Explosive Sports Feuds Thursday, 26 Apr 2012 | 5:03 PM ET
    What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself, and sometimes, a contentious situation between star athletes, their coaches and team owners is as enthralling as the score, and can create additional interest in the main event.Some sports feuds are legendary, such as Mike Piazza and Roger Clemens; Muhammad Ali and Joe Frazier; John Rocker and the entire city of New York. Some feuds starte

    For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

  • NFL Draft prospect QB Andrew Luck addresses the media.

    Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed, Peyton Manning. But, what are the prospects for Luck in the world of endorsements?

  • From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further.

  • NFL Draft Prospect Andrew Luck on Endorsement Deals  Thursday, 26 Apr 2012 | 10:52 AM ET

    CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.