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  • Patriot's Brady in Car Accident, Expected to Practice Thursday, 9 Sep 2010 | 10:40 AM ET
    Tom Brady

    New England Patriots quarterback Tom Brady walked away unhurt from a two-car accident near his home on Thursday morning and was expected at practice later in the day, the team confirmed.

  • Patriots Quarterback Tom Brady in Car Accident Thursday, 9 Sep 2010 | 8:46 AM ET

    New England Patriots quarterback Tom Brady, who led his team to three NFL championships, was involved in an auto accident in Boston on Thursday morning, local media reported.

  • DirecTV's All Time High Wednesday, 8 Sep 2010 | 5:28 PM ET
    Direct TV

    DirectTV is nearing an all-time high — pushing a major resistance level: shares closed at $39.77 Wednesday, up 4 percent over the last five days and 57 percent over the past 12 months.

  • Tebow Launches Twitter, Facebook & Web Pages Wednesday, 8 Sep 2010 | 2:44 PM ET
    Tim Tebow

    There’s no doubt that Tim Tebow, at least as of now, is the most marketable player in the 2010 Draft Class. He has deals with Electronic Arts , Nike  and Jockey and his Denver Broncos jersey was the best selling in the league this offseason.

  • The UBS analyst who downgraded Intel explains his action and what the stock needs to turnaround.

  • NFL Asked Teams for Financial Stress Tests Tuesday, 7 Sep 2010 | 2:28 PM ET

    The NFL continues to  impose strict financial discipline on its 32 teams and asked owners to conduct stress tests on professional football franchises.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Head & Shoulders Insures Polamalu's Hair Monday, 30 Aug 2010 | 2:48 PM ET
    Troy Polamalu

    If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.

  • Fantasy Players Can't Insure Favre Wednesday, 25 Aug 2010 | 11:24 AM ET

    Fantasy Sports Insurance, a company that sells player injury insurance to fantasy sports players, says it will not offer any insurance on Brett Favre.

  • Ochocinco Gets His Own Cereal Tuesday, 24 Aug 2010 | 5:06 PM ET

    Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Discover Financial Services

    The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.

  • Buyers Competing for Sports Teams in Top Markets Thursday, 12 Aug 2010 | 1:21 PM ET

    Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers.  Take the sale of the Texas Rangers,  which was approved today by Major league Baseball, after a contentious bankruptcy case.

  • Panini Signs Peyton Manning Wednesday, 11 Aug 2010 | 9:53 AM ET
    Peyton Manning

    Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.

  • Is Matt Leinart Still Marketable? Wednesday, 4 Aug 2010 | 3:21 PM ET
    Matt Leinart

    When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • Fans Think NFL Tickets Are Worth More This Year Friday, 30 Jul 2010 | 3:38 PM ET

    At this time last year, the average NFL ticket was being listed by fans on the secondary market for $154. This year, according to ticket search engine FanSnap, the average NFL ticket is being listed for $252.