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  • NFL players' big plays in digital   Tuesday, 23 Jul 2013 | 3:23 PM ET
    NFL players' big plays in digital

    Life after the NFL is tough for players when they retire. A look at a few and their involvement in the tech industry, with Atlanta Falcons tight end Tony Gonzalez, of FitStar, and former NFL player Tony Mandarich, of the Mandarich Media Group.

  • Joe Theismann: 'Safety is important at every level'   Thursday, 18 Jul 2013 | 4:54 PM ET
    Joe Theismann: 'Safety is important at every level'

    NFL Hall of Famer Joe Theismann joins CNBC's Maria Bartiromo at the Century Celebrity Championship Golf Tournament. He weighs in on player safety and the markets. "I"m a lousy trader, but I have some really good investors to protect me," he said, adding that "78 percent of NFL players that leave the game within two years are usually financially destitute or bankrupt."

  • Keeping fans in the stands is getting harder to do Tuesday, 16 Jul 2013 | 1:56 PM ET
    The SEC is looking into the deal that financed the construction of Marlins Park in Florida.

    Live attendance in pro U.S. sports, basketball, football, and even motor car racing and college football, has declined or leveled off.

  • Luxe Sponsorships Set Sail at America's Cup Thursday, 4 Jul 2013 | 2:08 PM ET
    Oracle Team USA Slingsby, Luna Rossa Swordfish and Artemis White teams compete in Qualifier & Quarter Finals during America's cup World Series Naples on April 18, 2013 in Naples, Italy.

    Most of the contenders that could afford to compete are funded by a single source—a billionaire. Staging the event itself is estimated to cost as much as $100 million.

  • Billionaires Set Sail at the America's Cup Wednesday, 3 Jul 2013 | 8:19 AM ET
    Oracle Team USA sails near the Golden Gate Bridge during a training session on July 1, 2013 in San Francisco, California.

    Want to know what $100 million will buy you? A sail boat so fast and sleek that its technology is more like an aircraft than a watercraft.

  • Patriots Star Hernandez Charged With Murder Wednesday, 26 Jun 2013 | 3:19 PM ET
    New England Patriots tight end Aaron Hernandez being led out of his home in handcuffs.

    Former New England Patriots star tight end Aaron Hernandez is charged with murder, more than a week after a body was found near his Massachusetts home.

  • Putin's Super Bowl Bling?   Monday, 17 Jun 2013 | 2:56 PM ET
    Russian President Vladimir Putin is seen during a ceremony of receiving credentials in Moscow's Kremlin on Wednesday in Moscow,  Russia, Wednesday, Sept. 26, 2012. Russian President Vladimir Putin has renewed calls for a joint international solution to civil conflict in the Middle East in a veiled rejection of Western demands for an end to Syrian leader Bashar Assad’s rule. Putin said Wednesday that incitement to the continuation of violence with a view to securing regime change would only creat

    Russia's President Putin is being called out by New England Patriots owner Robert Kraft for allegedly stealing his Super Bowl Championship ring, with the "Street Signs" panel.

  • Kraft on Tebow: High-Quality Person   Friday, 14 Jun 2013 | 4:25 PM ET
    Kraft on Tebow: High-Quality Person

    Robert Kraft, New England Patriots owner, discusses his team's signing of former Bronco and Jets quarterback, Tim Tebow. We want high quality people who work hard, says Kraft.

  • Tom Brady on Gronk and...Playing for NY? Wednesday, 5 Jun 2013 | 11:45 AM ET
    Tom Brady Patriots NFL

    Patriots quarterback Tom Brady was the special guest at Under Armour's shareholder meeting and he spoke to CNBC alongside the company's CEO.

  • CEO Grows Under Armour Brand With Tom Brady   Wednesday, 5 Jun 2013 | 10:38 AM ET
    CEO Grows Under Armour Brand With Tom Brady

    Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest endorsement deal and its strategy to expand its brand.

  • MLB Seeks to Suspend A-Rod, Others in Doping Scandal Wednesday, 5 Jun 2013 | 5:49 AM ET
    Alex Rodriguez

    The founder of a Miami anti-aging clinic has agreed to talk to Major League Baseball about players linked to performance-enhancing drugs, The Associated Press reported.

  • Tracking Danica Patrick From Race to Sponsorships Saturday, 25 May 2013 | 2:59 AM ET
    Danica Patrick

    Charlotte Motor Speedway will be roaring this Sunday as Nascar driver Danica Patrick takes the wheel for one of the biggest races of the year for her and her team.

  • Packers Fans 'Cheeseheads' Close to Reality Show Thursday, 16 May 2013 | 11:37 AM ET
    Green Bay Packers fan Steve Tate waits for players to enter Lambeau Field during the Packers Super Bowl XLV victory ceremony.

    Green Bay Packers' quarterback Aaron Rodgers and linebacker Clay Matthews may have to soon share the television spotlight with its fans.

  • Manchester United Appoints 'Moneyball' Manager Thursday, 9 May 2013 | 7:15 AM ET

    Manchester United, the world's second most valuable soccer club, has appointed David Moyes as the club's manager, following the retirement of Alex Ferguson.

  • 49ers Strike Deal to Name Stadium After Levi's Wednesday, 8 May 2013 | 4:50 PM ET

    The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.

  • Manchester United Manager Ferguson Retires Wednesday, 8 May 2013 | 1:39 AM ET

    Long running manager of U.K. soccer club Manchester United, Alex Ferguson, is retiring, the club announced on Wednesday.

  • Draft Dark Horse Alfred Morris   Friday, 26 Apr 2013 | 3:00 PM ET
    Dark Horse Alfred Morris

    Washington Redskin's running back Alfred Morris went from a 6th round draft pick to one of the leading rushers in the NFL.

  • No Hoax: Manti Te'o Loses Out on Millions at NFL Draft Friday, 26 Apr 2013 | 12:15 PM ET
    Manti T'eo #5 of Notre Dame moves against Wake Forest on November 17, 2012 in South Bend, Indiana.

    From college football superstar to hoax-embroiled NFL prospect, the cost to Manti Te'o came home Thursday night when he was passed over in the first-round of the NFL draft.

  • A Wild Night of Surprises at the NFL Draft   Friday, 26 Apr 2013 | 7:50 AM ET
    Wild Night of Surprises at NFL Draft

    CNBC's Brian Shactman reveals Thursday night's winners and loser at the National Football League's draft, as teams select their top picks.

  • Countdown to the NFL Draft With Dolphins Owner   Thursday, 25 Apr 2013 | 8:13 AM ET
    Countdown to the NFL Draft With Dolphins Owner

    "Every year we have new hope," said Stephen Ross, Miami Dolphins owner, sharing his take on the upcoming NFL season; free agent signings; and his team's game plan this season.