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  • New England Patriots quarterback Tom Brady with New York Giants quarterback Eli Manning

    On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.

  • You can bet that Wall Street will be rooting for the New York Giants to pull off a victory against the New England Patriots during Sunday's Super Bowl XLVI.

  • The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.

  • Five Ways to Revive Your Super Bowl Betting Pool Thursday, 2 Feb 2012 | 12:07 PM ET
    What your Super Bowl pool grid may look like

    To help breathe some life into your office pool, here are five new rules worth experimenting with.

  • ‘Scorecasting': Defense Ain't For Winners Thursday, 2 Feb 2012 | 11:28 AM ET
    Scorecasting by Tobias J. Moskowitz and L. Jon Wertheim

    In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.

  • Super Bowl Smackdown: Why Boston is Best Thursday, 2 Feb 2012 | 11:22 AM ET
    New England Patriot fans

    Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.

  • Super Bowl Smackdown: Why New York is Best Thursday, 2 Feb 2012 | 11:21 AM ET
    New York Giants fans

    In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.

  • On-the-field athletic success does not always equate to off-the-field marketing fame.

  • Macro Trader Finds Opportunity in Super Bowl XLVI Thursday, 2 Feb 2012 | 10:08 AM ET
    New England Patriots fans wait in line to pick up their Super Bowl tickets at Gillette Stadium.

    John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.

  • QB Cam Newton & the Business of Football     Wednesday, 1 Feb 2012 | 5:42 PM ET

    Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.

  • Releasing Ads Before Super Bowl Is A Mistake Wednesday, 1 Feb 2012 | 10:20 AM ET
    Ferris Bueller Super Bowl Ad

    Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.

  • Super Bowl Party Food Inflation Tuesday, 31 Jan 2012 | 2:46 PM ET

    This being an election year, the American Restaurant Association has determined the average Super Bowl party is NOT better off now than it was four years ago.

  • New England Patriots fans wait in line to pick up their Super Bowl tickets at Gillette Stadium.

    ConvergExMarket Group’s Nicholas Colas takes an annual look at “Super Bowl economics” to get a peek into the mind of the luxury consumer and this year there is very little inflation in ticket prices. What gives?

  • The 10 Biggest Super Bowl Ad Spenders Tuesday, 31 Jan 2012 | 9:33 AM ET
    A Super Bowl advertisement is the most expensive ad in television, and with the game between the New York Giants and New England Patriots expected to be the most-watched event of the year, there’s no doubt consumers will be paying attention. It’s a unique opportunity for advertisers, since Super Bowl ads have virtually become in-game content: for fans watching at home. This year’s ads on cost $3.5 million on average for every 30 seconds. Which advertisers have believed that the Super Bowl ad is

    Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.

  • 10 High-Priced Super Bowl Rings Monday, 30 Jan 2012 | 4:14 PM ET
    The winners of every Super Bowl get to share the coveted Lombardi Trophy for their victories, but they also get a more personal keepsake from the game — a golden-laced, diamond-studded ring. The National Football League contracts for 150 rings, paying up to $5,000 for each. The basic design includes the team name, logo, and the Super Bowl game number. However, if some teams want a fancier look, such as player names, more gems, or detailed designs, team owners have to foot the bill for the differ

    Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.

  • CNBC Poll: Would You Bet on the Super Bowl? Monday, 30 Jan 2012 | 1:13 PM ET
    Super Bowl, Super Sports, Super Bucks - A CNBC Special Report

    If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.

  • CNBC Poll: Are Pro Sports Ticket Prices Too High? Monday, 30 Jan 2012 | 1:13 PM ET

    Fancy stadiums, sky-high salaries. What's the average fan to do?

  • Bet You That ... Monday, 30 Jan 2012 | 1:12 PM ET
    Football Coin Toss

    There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.

  • The Ring Is the Thing Monday, 30 Jan 2012 | 1:10 PM ET
    Eli Manning

    Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.

  • Luxury Suites Rule Revenue Monday, 30 Jan 2012 | 1:09 PM ET
    Met Life Stadium luxury box.

    Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.