Hulk Hogan and the WWE are hoping their biggest event of the year will boost the company's fledgling digital network.» Read More
CNBC's Julia Boorstin talks with Michael Bay, film producer & director, about his involvement in this year's Super Bowl ads.
CNBC's Robert Frank takes a look at how some of the wealthiest football fans will be flying to the big game this Sunday. (2:44)
Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.
CNBC's Jane Wells talks to Peter Berg, who directed the "Got Milk" commercial that's going to be featured in this weekend's Super Bowl.
Stephen Ross, Miami Dophins owner, discusses his plans for building a winning franchise; and the slowdown in real estate.
Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.
The team whose metropolitan area boasts the lower employment rate during the previous calendar year has won 20 of the last 25 Super Bowls, according to a study by an outplacement firm.
Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.
The prize for winning the Super Bowl? Seven pounds of sterling silver, handcrafted by jewelry icon Tiffany.
Tiffany & Co. gives us a behind-the-scenes tour on how the Super Bowl trophy is constructed from start to finish.
Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.
The49ers rebounded from a 17-0 deficit to beat the Atlanta Falcons 28-24 in the NFC championship game Sunday, sending San Francisco to the Super Bowl for the first time since 1995.
Can we prevent future tragedies in the U.S. if we focus more on family values and faith? Father George William Rutler, Church of Our Saviour and Rabbi Shmuley Boteach, author of "The Broken American Male," share their opinions. CNBC's Brian Shactman has the details on 2 big sports stars' scandals.
The Falcons would certainly gain unprecedented credibility, and there is no doubt it would lead to more ticket and apparel sales.
The "Squawk Box" news team discusses the NFL playoff games, and why Lance Armstrong is apologizing in an upcoming interview with Oprah Winfrey.
A study shows Junior Seau had a brain disease called CTE when he committed suicide last year. Ben Reiter, Sports Illustrated writer, discusses just how much damage this news could be for the NFL.
CNBC.com lists the best cheerleading squads of 2013, with rankings provided by former Atlanta Falcons cheerleader Michele Crawford-Carnegie. Read ahead to see what she chose.
CNBC's Brian Shactman offers his sports predictions for 2013.
The 2013 BCS Championship Game is a month away, and the average posted ticket price is $2,404.
Dolphins owner Stephen Ross isn't happy with his team's 5-7 record, but he's not giving up his playoff hopes yet.