Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.
The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal
By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.
For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.
Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed, Peyton Manning. But, what are the prospects for Luck in the world of endorsements?
From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further.
CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
New York Jets backup quarterback Tim Tebow has a new challenge on his hands. AshleyMadison.com, a Web site that matches married people to pursue affairs, is offering $1 million to any woman who can prove she has had sex with the devout Christian, who has insisted he is still a virgin and will wait until he is married.
In 2008, San Jose State defensive end Jarron Gilbert was leaping up the draft boards thanks in part to a video posted on YouTube that showed him jumping out of a pool. Gilbert, who has only played in four games to date, was selected in the third round of the 2009 draft by the Buffalo Bills. This year’s video that is making the rounds comes courtesy of Justin Bethel, a defensive back from Presbyterian.
The dollar figure on concussion-based lawsuits continues to mount by the day. On Thursday, the NFL’s official helmet maker, Riddell, filed suit in California against those that had insured its business with the league and are failing to indemnify the company against these claims.
In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.
It's an industry where only the toughest thrive. Where everything's a game. Competition is cutthroat. Careers can be cut short. Survivors know how to block and tackle. I'm talking about the movie biz. No wonder football players want in.
This week on the Universal Studios backlot, 20 current and former football players participated in the NFL's first Hollywood Boot Camp, a four-day crash course in all aspects of the movie business. CNBC's Jane Wells has the details.
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
CNBC's Darren Rovell speaks to Charlie Denson, Nike president about the 32 redesigned NFL jerseys.
Michael Levine stood out in the room full of media at Tim Tebow’s Jets news conference on Monday. The co-head of CAA Sports, dressed in a dapper suit, schmoozed TV media types and looked on like a proud businessman. After all, Tim Tebow was his business. Well, sort of. CAA’s Hollywood rival, William Morris Endeavor, actually also counts Tebow as a client.
Tim Tebow tells the press he is excited to join the NY Jets. So excited, in fact, he used the word 43 times.