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  • The Super Brawl in the Big Easy   Friday, 1 Feb 2013 | 6:20 AM ET
    The Super Brawl in the Big Easy

    CNBC's Brian Shactman reports on the big hoopla in New Orleans, ahead of Sunday's Super Bowl championship game.

  • Super Bowl Oscars for Ads   Friday, 1 Feb 2013 | 6:13 AM ET

    Miles Nadal, MDC Partners chairman & CEO, talks about super ad revenues generated during the Super Bowl, and the new trend towards teasers, contests and online activity before, during and after the big game.

  • The Business Side of the Super Bowl   Thursday, 31 Jan 2013 | 5:40 PM ET
    The Business Side of the Super Bowl

    CNBC's Gary Kaminsky offers insight on his interview with real estate investor Sam Zell; and Eric Grubman of the NFL, says there is a "tremendous amount of interest" in Sunday's Super Bowl game.

  • Film Director Bay Takes a Shot at Super Bowl Ads   Thursday, 31 Jan 2013 | 11:57 AM ET
    Film Director Bay Takes a Shot at Super Bowl Ads

    CNBC's Julia Boorstin talks with Michael Bay, film producer & director, about his involvement in this year's Super Bowl ads.

  • Sliders & Champagne: Private Jets to Super Bowl   Thursday, 31 Jan 2013 | 10:24 AM ET
    How the Uber-Rich Get to the Super Bowl

    CNBC's Robert Frank takes a look at how some of the wealthiest football fans will be flying to the big game this Sunday. (2:44)

  • 12 Most Unusual Super Bowl Bets Thursday, 31 Jan 2013 | 9:54 AM ET
    Clark Haggans of the San Francisco 49ers and Katherine Webb of 'Inside Edition' dance during Super Bowl XLVII Media Day.

    Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.

  • Peter Berg's 'Got Milk'   Thursday, 31 Jan 2013 | 9:00 AM ET
    Peter Berg's 'Got Milk'

    CNBC's Jane Wells talks to Peter Berg, who directed the "Got Milk" commercial that's going to be featured in this weekend's Super Bowl.

  • Squawk Owners Box: Miami Dophins Owner   Thursday, 31 Jan 2013 | 7:50 AM ET
    Squawk Owners Box: Miami Dophins Owner

    Stephen Ross, Miami Dophins owner, discusses his plans for building a winning franchise; and the slowdown in real estate.

  • Twitter Ups Its Game in Super Bowl Ads Wednesday, 30 Jan 2013 | 10:57 AM ET
    A sneak of Bud Light Super Bowl Ad

    Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.

  • Here's One Super Bowl Predictor That's Usually Right Tuesday, 29 Jan 2013 | 2:57 PM ET
    Antoine McClain #60 of the Baltimore Ravens poses during Super Bowl XLVII Media Day.

    The team whose metropolitan area boasts the lower employment rate during the previous calendar year has won 20 of the last 25 Super Bowls, according to a study by an outplacement firm.

  • Taco Bell's $4 Million Super Bowl Bet   Tuesday, 29 Jan 2013 | 1:50 PM ET
    Taco Bell's $4 Million Super Bowl Bet

    Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.

  • The Making of Tiffany's Super Bowl Trophy Tuesday, 29 Jan 2013 | 1:41 PM ET
    The making of the Super Bowl Trophy by Tiffany's.

    The prize for winning the Super Bowl? Seven pounds of sterling silver, handcrafted by jewelry icon Tiffany.

  • The Making of the Vince Lombardi Trophy   Monday, 28 Jan 2013 | 11:00 AM ET
    The Making of the Vince Lombardi Trophy

    Tiffany & Co. gives us a behind-the-scenes tour on how the Super Bowl trophy is constructed from start to finish.

  • For Super Bowl Ads, It's Viral or Go Home Sunday, 27 Jan 2013 | 12:34 PM ET
    The Mercedes Super Bowl ad preview featuring Kate Upton has already gone viral in advance of the actual game.

    Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.

  • 49ers Head to Super Bowl, Beating Falcons 28-24 Sunday, 20 Jan 2013 | 6:27 PM ET
    San Francisco 49ers head coach Jim Harbaugh, right, argues with an official during a NFL preseason football game. (AP Photo/Joe Mahoney)

    The49ers rebounded from a 17-0 deficit to beat the Atlanta Falcons 28-24 in the NFC championship game Sunday, sending San Francisco to the Super Bowl for the first time since 1995.

  • Schools In Need of Faith?   Thursday, 17 Jan 2013 | 7:31 PM ET
    Schools In Need of Faith?

    Can we prevent future tragedies in the U.S. if we focus more on family values and faith? Father George William Rutler, Church of Our Saviour and Rabbi Shmuley Boteach, author of "The Broken American Male," share their opinions. CNBC's Brian Shactman has the details on 2 big sports stars' scandals.

  • Atlanta Has the Most to Gain from Super Bowl Monday, 14 Jan 2013 | 10:25 AM ET
    An Atlanta Falcons fan holds up a sign during the NFC Divisional Playoff Game against the Seattle Seahawks at Georgia Dome on January 13, 2013 in Atlanta, Georgia.

    The Falcons would certainly gain unprecedented credibility, and there is no doubt it would lead to more ticket and apparel sales.

  • Squawk Takes a Stand on Football Playoffs   Monday, 14 Jan 2013 | 6:52 AM ET
    Squawk Takes a Stand on Football Playoffs

    The "Squawk Box" news team discusses the NFL playoff games, and why Lance Armstrong is apologizing in an upcoming interview with Oprah Winfrey.

  • Head Injuries in the NFL   Thursday, 10 Jan 2013 | 7:16 PM ET
    Head Injuries in the NFL

    A study shows Junior Seau had a brain disease called CTE when he committed suicide last year. Ben Reiter, Sports Illustrated writer, discusses just how much damage this news could be for the NFL.

  • The NFL’s 10 Best Cheerleading Squads 2013 Friday, 28 Dec 2012 | 1:47 PM ET

    CNBC.com lists the best cheerleading squads of 2013, with rankings provided by former Atlanta Falcons cheerleader Michele Crawford-Carnegie. Read ahead to see what she chose.