Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
CNBC's Brian Shactman takes a look at what has changed since New Orleans last hosted the Super Bowl in 2002.
Robert McNair, Houston Texans owner, discusses the business of the Super Bowl and his pursuit to bring the championship game back to Houston.
Miles Nadal, MDC Partners chairman & CEO, discusses what viewers can expect to see during the commercial breaks for this weekend's Super Bowl extravaganza.
CNBC's Brian Shactman reports on the big hoopla in New Orleans, ahead of Sunday's Super Bowl championship game.
Miles Nadal, MDC Partners chairman & CEO, talks about super ad revenues generated during the Super Bowl, and the new trend towards teasers, contests and online activity before, during and after the big game.
CNBC's Gary Kaminsky offers insight on his interview with real estate investor Sam Zell; and Eric Grubman of the NFL, says there is a "tremendous amount of interest" in Sunday's Super Bowl game.
CNBC's Julia Boorstin talks with Michael Bay, film producer & director, about his involvement in this year's Super Bowl ads.
CNBC's Robert Frank takes a look at how some of the wealthiest football fans will be flying to the big game this Sunday. (2:44)
Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.
CNBC's Jane Wells talks to Peter Berg, who directed the "Got Milk" commercial that's going to be featured in this weekend's Super Bowl.
Stephen Ross, Miami Dophins owner, discusses his plans for building a winning franchise; and the slowdown in real estate.
Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.
The team whose metropolitan area boasts the lower employment rate during the previous calendar year has won 20 of the last 25 Super Bowls, according to a study by an outplacement firm.
Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.
The prize for winning the Super Bowl? Seven pounds of sterling silver, handcrafted by jewelry icon Tiffany.
Tiffany & Co. gives us a behind-the-scenes tour on how the Super Bowl trophy is constructed from start to finish.
Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.
The49ers rebounded from a 17-0 deficit to beat the Atlanta Falcons 28-24 in the NFC championship game Sunday, sending San Francisco to the Super Bowl for the first time since 1995.
Can we prevent future tragedies in the U.S. if we focus more on family values and faith? Father George William Rutler, Church of Our Saviour and Rabbi Shmuley Boteach, author of "The Broken American Male," share their opinions. CNBC's Brian Shactman has the details on 2 big sports stars' scandals.
The Falcons would certainly gain unprecedented credibility, and there is no doubt it would lead to more ticket and apparel sales.