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  • '15 Minutes of Fame' Athletes Thursday, 24 May 2012 | 11:49 AM ET
    In 1968, pop artist Andy Warhol said: "In the future, everyone will be world-famous for 15 minutes." Unlike most of his art, the saying found a foothold in pop culture, and to this day it’s commonly used to describe the here-today-gone-tomorrow status of many celebrities.Like reality show stars and pop singers, professional athletes are celebrities, too, and for every Michael Jordan who parlays his athletic stardom into successful business ventures, there are dozens of others who burst into the

    For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.

  • The hottest NFL rookie endorser, Robert Griffin III, has scored yet another sponsorship deal

  • Athlete Tech Investors Wednesday, 16 May 2012 | 5:10 PM ET
    The career of a professional athlete on the field doesn’t last forever. The shrewd ones know that, and for those who want their money to work for them beyond age 40, having a solid plan B is of paramount importance. So they start thinking about ways to invest their money wisely to make it last a lifetime.Often, athletes will put their money back into sports. After hanging up his jersey, Michael Jordan invested his money in the Charlotte Bobcats basketball team, and although LeBron James is still

    By now, most people have gotten the memo that there’s money to be made in technology, including professional athletes. Check out the athletes who have chosen the tech sector as their next arena of competition.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Part-Time Athletes Thursday, 3 May 2012 | 5:22 PM ET
    On January 29, 2012, the New York Times ran a  about Greek Olympic athletes. The nation’s debt crisis has forced Greece to implement austerity measures, which affected its ability to fund its athletes’ training.Their stipends are chronically late, their training centers have closed and their coaches aren’t being paid. It’s a surreal situation for the birthplace of the Olympics to find itself in.As in Greece, the governments of many other countries throughout the world have financed the athletic

    Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.

  • Explosive Sports Feuds Thursday, 26 Apr 2012 | 5:03 PM ET
    What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself, and sometimes, a contentious situation between star athletes, their coaches and team owners is as enthralling as the score, and can create additional interest in the main event.Some sports feuds are legendary, such as Mike Piazza and Roger Clemens; Muhammad Ali and Joe Frazier; John Rocker and the entire city of New York. Some feuds starte

    For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

  • NFL Draft prospect QB Andrew Luck addresses the media.

    Many NFL scouts and analysts believe that Luck is the closest thing to a "can't miss" quarterback on the field since (ironically) the man he is being asked to succeed, Peyton Manning. But, what are the prospects for Luck in the world of endorsements?

  • From the outside, The Ainsworth will look like every other bar in New York City tonight. Some TVs will be showing Game 7 of the Rangers/Senators series, while others will be tuned into the NFL Draft. But patrons on the inside will be able to see that bar is taking it a step further.

  • NFL Draft Prospect Andrew Luck on Endorsement Deals  Thursday, 26 Apr 2012 | 10:52 AM ET

    CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Tim Tebow

    New York Jets backup quarterback Tim Tebow has a new challenge on his hands. AshleyMadison.com, a Web site that matches married people to pursue affairs, is offering $1 million to any woman who can prove she has had sex with the devout Christian, who has insisted he is still a virgin and will wait until he is married.

  • In 2008, San Jose State defensive end Jarron Gilbert was leaping up the draft boards thanks in part to a video posted on YouTube that showed him jumping out of a pool. Gilbert, who has only played in four games to date, was selected in the third round of the 2009 draft by the Buffalo Bills. This year’s video that is making the rounds comes courtesy of Justin Bethel, a defensive back from Presbyterian.

  • Clinton Portis #26 of the Washington Redskins suffers a concussion on a play against the Atlanta Falcons at the Georgia Dome on November 8, 2009 in Atlanta, Georgia.

    The dollar figure on concussion-based lawsuits continues to mount by the day. On Thursday, the NFL’s official helmet maker, Riddell, filed suit in California against those that had insured its business with the league and are failing to indemnify the company against these claims.

  • Robert Griffin III Castrol Endorsement

    In the days before the NFL Draft, top draftees typically sign one-off endorsement deals with companies like Subway and Sprint. It’s a quick deal that lasts for the draft period where brands get attention by latching themselves on to the hottest new names in professional football. But with each year, the effectiveness of these deals decline because it’s the same brands over and over again. Until now.

  • NFL Players Tackle Hollywood Thursday, 5 Apr 2012 | 3:24 PM ET
    Hollywood sign

    It's an industry where only the toughest thrive. Where everything's a game. Competition is cutthroat. Careers can be cut short. Survivors know how to block and tackle. I'm talking about the movie biz. No wonder football players want in.

  • NFL Players Tackle Hollywood  Thursday, 5 Apr 2012 | 12:00 PM ET

    This week on the Universal Studios backlot, 20 current and former football players participated in the NFL's first Hollywood Boot Camp, a four-day crash course in all aspects of the movie business. CNBC's Jane Wells has the details.

  • 76th Masters Begins Today  Thursday, 5 Apr 2012 | 6:28 AM ET

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Nike's New NFL Jersey Designs  Tuesday, 3 Apr 2012 | 12:20 PM ET

    CNBC's Darren Rovell speaks to Charlie Denson, Nike president about the 32 redesigned NFL jerseys.

  • Hollywood Agencies Fight Over Tim Tebow Thursday, 29 Mar 2012 | 12:07 PM ET
    Tim Tebow

    Michael Levine stood out in the room full of media at Tim Tebow’s Jets news conference on Monday. The co-head of CAA Sports, dressed in a dapper suit, schmoozed TV media types and looked on like a proud businessman. After all, Tim Tebow was his business. Well, sort of. CAA’s Hollywood rival, William Morris Endeavor, actually also counts Tebow as a client.

  • Tebow is Excited!  Tuesday, 27 Mar 2012 | 7:31 AM ET

    Tim Tebow tells the press he is excited to join the NY Jets. So excited, in fact, he used the word 43 times.