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  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Cam Newton's Shoe & Apparel Negotiations Heat Up Friday, 11 Feb 2011 | 3:00 PM ET
    Cam Newton

    Cam Newton’s media workout yesterday in San Diego was by most accounts a stellar performance. Former NFL quarterback Trent Dilfer, now an ESPN analyst, said scouts “would have been slobbering.” And while it might start to move him up the draft boards, the workout could also help the Heisman Trophy winner up the ante in the biggest marketing battle over an NFL Draft pick since Reggie Bush five years ago.

  • Poll: Neither Side Winning The NFL Labor PR Battle Friday, 11 Feb 2011 | 11:55 AM ET
    Football

    In the public relations battle between NFL owners and the NFL Players Association, no one is winning. That’s according to a poll conducted by media agency Optimum/OMD released exclusively to CNBC.

  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • How Much Did You Pay For The Super Bowl Flyover? Wednesday, 9 Feb 2011 | 4:10 PM ET
    Super Bowl XLV at Cowboys Stadium

    The U.S. Navy is hoping to put into context the cost and the purpose of the flyover of four F-18 fighter jets on Super Bowl Sunday.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Superbowl XLV Logo

    Yesterday, I wrote about how it at least appeared like the NFL had done a good job in recovering from the ticket disaster at Super Bowl XLV. But after talking with two of the people who were among the 400 people who never got the seats they paid for, I'm not confident that's accurate...I’m not sure the experience of the fans was as positive as the league is suggesting it was.

  • Super Bust: Woes Were Endless for Texas Hosts Tuesday, 8 Feb 2011 | 6:45 AM ET
    Dallas Cowboys Stadium

    Roads froze and airports closed. Falling ice sent six people to the hospital. Finally, seats to the big game vanished hours before kickoff. Super Bowl week in Texas was not always so super.

  • Top Media Exec on Placing Big Bets on Social Media Monday, 7 Feb 2011 | 5:09 PM ET

    After appearing on "The Strategy Session" on Monday, Miles Nadal, chairman and CEO of MDC Partners spacer, continued the discussion off-air with David Faber about why his company is making significant investments in social media sites.

  • Super Bowl Sets Viewership Record Monday, 7 Feb 2011 | 4:19 PM ET
    Green Bay Packers fans react after watching the Green Bay Packers defeat the Pittsburgh Steelers in the Super Bowl at Stadium View Bar.

    For the second year in a row, the Super Bowl has set a new record for American television viewing.

  • Super Bowl: National Anthem Controversy Continues Monday, 7 Feb 2011 | 1:39 PM ET
    Christina Aguilera sings the National Anthem at Superbowl 2011

    For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.

  • Madden NFL 2011

    A work stoppage in the NFL is looking increasingly likely — and the effects of that could reach far beyond the gridiron. One company that’s undoubtedly monitoring the situation closely is Electronic Arts.

  • At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

  • How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

  • Financial Super Bowl Fallout From Bad Weather? Friday, 4 Feb 2011 | 3:49 PM ET
    An American Airlines jet taxis to a gate after an overnight ice storm forced the closure of DFW International Airport on February 1, 2011 in Dallas, Texas.

    The horrible weather week that was called by Dallas meteorologists as the worst week in 15 years definitely put a smacking on the Super Bowl economy.

  • My Twitter Headline Contest Inks A Prize Sponsor Friday, 4 Feb 2011 | 1:00 PM ET
    Darren Rovell's Big Game Twitter Headline Contest

    The folks at Sony's Columbia/Epic label are giving the winner of the contest two tickets to see Harry Connick Jr. live in Boston at the end of April.

  • Official Rules: Darren Rovell’s Headline Contest Friday, 4 Feb 2011 | 12:54 PM ET

    PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.

  • Weather Will Affect Super Bowl Economics Thursday, 3 Feb 2011 | 10:35 AM ET

    It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.

  • Why I’m Flying Back From Dallas For The Super Bowl Tuesday, 1 Feb 2011 | 4:46 PM ET

    If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

  • Football, Hollywood Style Tuesday, 1 Feb 2011 | 4:32 PM ET

    You know you're in La-La land when you don't have an NFL team, you don't have an NFL-approved stadium, but you do have the most enormous branding deal ever.