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  • Evoshield Gets Big Buzz Before It Hits Stores Monday, 1 Nov 2010 | 12:29 PM ET

    In the last month, thanks in part to the discussion over NFL hits and concussions, the athletic protective gear industry has been buzzing. And while there’s plenty of focus on helmets, the most revolutionary game changing product might be Evoshield, which hits mass retailers in January.

  • Rangers Owners Could Be Fastest To Title Wednesday, 27 Oct 2010 | 10:34 AM ET
    Texas Rangers ball hat

    Nolan Ryan and Chuck Greenberg's $593 million purchase of the Texas Rangers in a bankruptcy auction was only approved on August 12. Yet, here they are in the World Series. That got us thinking, over the last 30 years, what was the quickest amount of days to a title?

  • Catching up with Bo Jackson Monday, 25 Oct 2010 | 11:10 AM ET

    With Auburn currently in line to play for the national championship and with Nike relaunching his Air Trainer from Nike 1986 (now called the Air Trainer 1.2), we thought it was the perfect time to briefly sit down with two-sport great Bo Jackson.

  • What makes a defensive player more marketable? If it’s big hits, does that mean that the NFL’s announcement that hits that could cause head and neck injuries will affect the commercial potential of defensive players? One marketing executive says no.

  • Wrangler Representative Calls Jenn Sterger’s Manager Thursday, 21 Oct 2010 | 3:26 PM ET
    Jenn Sterger

    A representative for Wrangler who has been handling the Brett Favre situation called the manager of Jenn Sterger, who the quarterback allegedly sent racy text and voice messages to when she was a Jets employee.

  • Last year, we received great feedback when we did a Q & A with Leroy Smith, the man who motivized Michael Jordan. Well, we’re bringing you another classic Q &A, this time with Norman Tugwater, the fantasy sports lawyer who sues on behalf of workhorse athletes. If the name sounds familiar, it’s because you’ve seen him in vitaminwater energy commercials.

  • Union Wrangles 'NFL Lockout' Twitter Handle From Fans Tuesday, 19 Oct 2010 | 5:02 PM ET
    Twitter

    When Roshan Shetty, Gaetano Barbuto and Rocco Tomasetto registered the @NFLLockout handle on Twitter earlier this year, the three friends never expected to get into heated negotiations with the NFL Players Association themselves. But that’s exactly what happened soon after they started to use the handle it to post news articles and commentary about the potential of an NFL lockout.

  • Boombah Signs Arian Foster Tuesday, 19 Oct 2010 | 3:41 PM ET
    Arian Foster becomes the first football player to sign with Boombah

    CNBC has learned that Houston Texans running back Arian Foster, who leads the league in rushing, has signed an endorsement deal with Boombah, a shoe and apparel brand out of Morris, Ill., that started in the slowpitch softball space and has since branched out.

  • It's Official: NFL Is America's Sport Tuesday, 19 Oct 2010 | 12:03 PM ET
    Football

    The overnight ratings are in. And it’s not good for baseball. Last night’s Monday Night Football game between the Jacksonville Jaguars and the Tennessee Titans outrated Game 3 of the American League Championship Series between the New York Yankees and the Texas Rangers.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.

  • Wrangler Cuts All Favre Commercials On NFL Broadcasts Monday, 18 Oct 2010 | 10:45 AM ET

    Something clearly changed this past weekend, as Wrangler either replaced the Favre spots with spots using its other high-profile spokesman Dale Earnhardt Jr. or ran the Favre spots on niche channels.

  • 2010's Top 10 Sports Books Friday, 15 Oct 2010 | 1:17 PM ET
    "The Blind Side" by Michael Lewis

    My CNBC colleague Darren Rovell who writes the blog, Sports Biz just posted the "Top Selling Sports Books Of The Year."

  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?

  • Two Senators Urge NFL to Resolve Labor Disputes Wednesday, 13 Oct 2010 | 3:13 PM ET

    With labor troubles looming over the NFL season and the prospect of a football lockout next spring, two Republican senators have sent letters to the league and the NFL Players Association urging a quick resolution to behind-the-scenes wrangling, CNBC has learned.

  • Catering To The Haves More Important Than Ever Before Wednesday, 13 Oct 2010 | 2:12 PM ET

    I know. It’s insensitive. But it’s the reality. Because there are more people now who can’t afford tickets to a game—or at least say that tickets would make up to too large of a percentage of their total income—teams have had to cater to the people who are raking in money during these hard times.

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Nike Will Have Exclusive NFL Apparel Rights Tuesday, 12 Oct 2010 | 12:26 PM ET

    The NFL announced Tuesday that Nike will be the official uniform provider of the NFL beginning in April 2012. Nike will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.

  • Nike Expected to Win NFL Apparel Rights Monday, 11 Oct 2010 | 6:37 PM ET

    Multiple sources have confirmed to CNBC that NFL owners will be presented with a proposal tomorrow that will award the league's apparel and sideline rights to Nike.

  • Wrangler In Tough Position With Favre Monday, 11 Oct 2010 | 12:44 PM ET

    I spoke to a couple people yesterday who were surprised that Brett Favre’s Wrangler jeans spots were still running. Surprised that he was still on their Web site. They were surprised that Wrangler  had no comment. Well, I’m not.

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