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  • Michael Vick Signs Autograph Deal With J.O. Sports Tuesday, 21 Dec 2010 | 4:30 PM ET
    Michael Vick
  • Tebow, The Ultimate Gator, Signs With … FRS? Tuesday, 21 Dec 2010 | 9:46 AM ET
    Tim Tebow of the Denver Broncos stands on the sideline during their game against the Oakland Raiders at Oakland-Alameda County Coliseum on December 19, 2010.

    It was believed Tim Tebow, quarterback legend from the University of Florida, where Gatorade was invented 45 years ago, would sign with the PepsiCo sports drink brand.

  • Is There Money In Headset Play Protector? Friday, 17 Dec 2010 | 2:19 PM ET
    Inventor, Ramone Ward with his patented BoomGuard microphone shield for sports that require headsets.

    Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.

  • first down laser flags

    Inventor Alan Amron has been working on a solution for the better part of this decade. He has four patents for his First Down Laser System, which shoots a six-inch wide green laser beam across the field that can be seen on both television and in the stadium, and has partnered with veteran player and announcer Pat Summerall. So why haven’t you seen it yet?

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Sports Stars Seek Profit in Catchphrases Friday, 10 Dec 2010 | 1:49 PM ET
    Revis Island T-shirt

    The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.

  • New York Giants quarterback Eli Manning (10)passes against the Dallas Cowboys in their NFL football game, in this Sept. 9, 2007 photo, in Irving Texas.  Manning was at practice Wednesday, Sept. 12, 2007, taking snaps and handing off as he tested his bruised right shoulder. (AP Photo/Matt Slocum)

    For all the noise about concussions and helmets, some interesting news was all but buried yesterday. During a formal day-long conference put on by the NFL, top researchers and equipment makers gathered in name of improving helmet safety.

  • Lombardi Still Going Strong On Broadway Thursday, 9 Dec 2010 | 10:59 AM ET
    Lombardi Broadway

    When I heard that former Anheuser-Busch executive Tony Ponturo was working with producer Fran Kirmser to take David Maraniss’ Lombardi book “When Pride Still Mattered” and adapt it to a Broadway show, I wondered what Tony was doing. But today marks the 7th week since the show debuted and it’s still going strong. So how did this all work out?

  • Phoenix, AZ - NFL and Super Bowl MVP Kurt Warner (right) poses with Mark Nelson (left), Director - North America Health and Wellness Marketing for Amway. Amway North America announced today that it has signed Warner to a multi-year endorsement agreement to represent NUTRILITE® exclusively from Amway – the world’s leading brand of vitamin, mineral and dietary supplements.

    Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • 'Everything Happens for a Reason': Drew Brees Tuesday, 30 Nov 2010 | 3:53 PM ET

    Had it not been for a shoulder injury five years ago, quarterback Drew Brees told CNBC Monday, his life may not have unfolded at it has.

  • Time Might Save Brett Favre From Suspension Monday, 22 Nov 2010 | 1:10 PM ET
    Brett Favre

    I’m not privy to what Brett Favre or Jenn Sterger specifically presented to the NFL, but given that we know that Sterger had enough to have a 3 ½-hour meeting with the league, I’m going to give the benefit of the doubt to Sterger. What does that mean? It means that Favre could be suspended or fined for a violation of the league’s personal conduct policy. But will it stop him from playing?

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • Man Who Vick Owes $6 Million To Is Cheering For Him Tuesday, 16 Nov 2010 | 2:52 PM ET
    Michael Vick

    Michael Vick might have paid his debt to society, but he certainly hasn’t paid his debts. Vick, who filed for bankruptcy two years ago while still in prison, owes creditors $20 million from a plan that was approved by the court in August of last year, two weeks after he signed a contract with the Philadelphia Eagles.

  • Schutt Tells NFL To Stop Deceptive Practices Friday, 12 Nov 2010 | 12:52 PM ET
    New York Giants quarterback Eli Manning (10)passes against the Dallas Cowboys in their NFL football game, in this Sept. 9, 2007 photo, in Irving Texas.  Manning was at practice Wednesday, Sept. 12, 2007, taking snaps and handing off as he tested his bruised right shoulder. (AP Photo/Matt Slocum)

    Legal representatives of helmet manufacturer Schutt sent a letter to the NFL this week telling commissioner Roger Goodell to immediately end deceptive practices on the branding of helmet chin straps, CNBC has learned.

  • Roethlisberger Jersey Sales Come To A Halt Thursday, 11 Nov 2010 | 10:40 AM ET
    Ben Roethlisberger

    CNBC has obtained the latest list of top NFL jersey sales from April through October on NFLShop.com and Roethlisberger is nowhere to be found among the top 25. The last time he was out of the top 25 was early September of his rookie season six years ago, before he was made the Pittsburgh Steelers starting quarterback.

  • Dallas Cowboys Forget to Renew Team Web Site Tuesday, 9 Nov 2010 | 1:04 PM ET
    Dallas Cowboys

    As if Sunday wasn’t bad enough, as 19.4 million people watched the Dallas Cowboys get blown out by the Green Bay Packers on Sunday Night Football, there was a behind-the-scenes scramble in the early morning hours that day to make sure the team renewed the registration of its Web site.

  • Donald Trump's Best and Worst Gambles Tuesday, 9 Nov 2010 | 12:38 PM ET
    There is no name more synonymous with real estate — or self-promotion — than Donald J. Trump.  From the glistening marble of Trump Tower, to NBC’s mega-hit, The Apprentice, the shadow of “The Donald” looms large over his eponymous empire. But not everything "The Donald" touches turns to gold. Here, we take a look at some of his biggest gambles — those that paid off, and those that didn't. Click ahead for Donald Trump's best and worst business gambles.

    From the glistening marble of Trump Tower, to NBC’s mega-hit, The Apprentice, the shadow of “The Donald” looms large over his eponymous empire.

  • Dallas Cowboys owner Jerry Jones

    Dallas Cowboys owner Jerry Jones earned his reputation as a maverick when he butted heads with the league after signing his own sponsorship deals fifteen years ago. So when Jones decided to be the only owner to have his own merchandising deal, not many were surprised.