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  • Official Rules: Darren Rovell’s Headline Contest Friday, 4 Feb 2011 | 12:54 PM ET
    Darren Rovell's Big Game Twitter Headline Contest

    PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.

  • Weather Will Affect Super Bowl Economics Thursday, 3 Feb 2011 | 10:35 AM ET

    It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.

  • Why I’m Flying Back From Dallas For The Super Bowl Tuesday, 1 Feb 2011 | 4:46 PM ET
    Dallas Cowboys Stadium

    If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

  • Football, Hollywood Style Tuesday, 1 Feb 2011 | 4:32 PM ET

    You know you're in La-La land when you don't have an NFL team, you don't have an NFL-approved stadium, but you do have the most enormous branding deal ever.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Mets' Minority Share Won't Sell as Pitched Monday, 31 Jan 2011 | 12:02 PM ET
    Fred Wilpon

    On Friday, the Wilpons, who own the New York Mets, had a press conference to announce that they were exploring the idea of selling up to 25 percent of the team in order to raise funds for a possible settlement in the case brought against them by the trustee in the Madoff case.

  • Clay Matthews Signs Hair Endorsement Deal With Suave Wednesday, 26 Jan 2011 | 2:19 PM ET
    Clay MTTHEWS

    The Super Bowl promises to be a hair-raising matchup between two former USC Trojans, Pittsburgh Steelers safety Troy Polamalu and Green Bay Packers linebacker Clay Matthews.

  • When the NFL and the Dallas Cowboys announced that they’d be selling tickets to fans who wanted to stand outside the stadium for the Super Bowl, many people laughed at the concept and the $200 price tag. But it might be the league and the Cowboys who have the last laugh.

  • Whose NFL Jersey Scores The Most With Women? Tuesday, 25 Jan 2011 | 12:07 PM ET
    Reebok Pittsburgh Steelers Troy Polamalu Women's Replica White Jersey

    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa.

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • NFL Generating More Money From Super Bowl Tickets Thursday, 20 Jan 2011 | 4:51 PM ET

    With an event that almost always sees ticket prices that at least double the face value, I often wondered why the NFL didn't increase its ticket prices for the Super Bowl. After all, it's not like there would be much of a public backlash. It's hard to put up an argument when the average price of tickets jump to three or four times face once the two teams are set.

  • While the party is mostly invite-only, Inside Sports & Entertainment, a sports and entertainment company that sells corporate hospitality packages to most big sporting events, has been granted the exclusive right to sell about 600 tickets to the general public.

  • Study: Thousands of Fans Leave Each Game Drunk Tuesday, 18 Jan 2011 | 4:50 PM ET

    In what appears to be the most comprehensive report on sports fans and their drinking habits, a newly published study says that nearly 8 percent of fans leaving the measured sporting events were legally drunk. Doctors at the University of Minnesota took breathalyzer tests of 362 adult fans who attended 13 of the Major League Baseball games and three NFL games.

  • How Much Do Players Get Paid for Winning Super Bowl? Tuesday, 18 Jan 2011 | 3:21 PM ET
    Braylon Edwards #17 and Santonio Holmes #10 of the New York Jets celebrate on their way to defeating the New England Patriots.

    MLB announces how much the World Series winners get in bonus money. What about when an NFL player wins the Super Bowl?

  • NFL Playoff Strategy From Giants' Justin Tuck Friday, 14 Jan 2011 | 1:21 PM ET
    Tom Brady

    The NFL AFC Divisional plays-offs are here, and with that is the much anticipated match up, on Sunday, between the New York Jets and the New England Patriots.

  • Polamalu Finishes Regular Season With Most Jersey Sales Thursday, 6 Jan 2011 | 12:37 PM ET
    Troy Polamalu

    Pittsburgh Steelers safety Troy Polamalu sold the most jerseys this season, according to NFLShop.com. It's the first time since the 2006 season that a defensive player has led the league in jersey sales.

  • Is College Or Pro Safer For Harbaugh? Tuesday, 4 Jan 2011 | 4:56 PM ET
    Jim Harbaugh

    Stanford Jim Harbaugh has a choice. Should he stay coaching the college game or should he leap to the NFL? If he stays at Stanford, he obviously has built up more goodwill there and therefore can afford a few lean years, but that’s the exception.

  • Jim Harbaugh

    What is a coach worth? Well, the answer is whatever it takes to get him. And if that person is Jim Harbaugh, that’s a lot of money. Harbaugh will coach what is likely his last game with Stanford tonight at the Orange Bowl against Virginia Tech. And while top coaches have had three or four teams pull them in various directions, Harbaugh really has a perfect storm going.

  • CNBC's Sports Product Of The Year: Power Balance Wednesday, 29 Dec 2010 | 2:56 PM ET

    It is just silicon with a mylar hologram on it. But hundreds of thousands of people across the world have spent some serious money to wear them on their wrist.

  • Coors Light

    You’re an NFL coach and you’ve just gotten fired. Don’t worry. More of your gravy train is coming in the form of Coors Light ads. That’s if you’ve said anything funny at press conferences over the years.