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  • Nike Expected to Win NFL Apparel Rights Monday, 11 Oct 2010 | 6:37 PM ET

    Multiple sources have confirmed to CNBC that NFL owners will be presented with a proposal tomorrow that will award the league's apparel and sideline rights to Nike.

  • Wrangler In Tough Position With Favre Monday, 11 Oct 2010 | 12:44 PM ET

    I spoke to a couple people yesterday who were surprised that Brett Favre’s Wrangler jeans spots were still running. Surprised that he was still on their Web site. They were surprised that Wrangler  had no comment. Well, I’m not.

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • Tom Brady Steps Into Under Armour Wednesday, 6 Oct 2010 | 11:06 AM ET

    New England Patriots quarterback Tom Brady won his 100th game as an NFL quarterback on Monday night against the Dolphins wearing something different on his feet: Under Armour.

  • Porn Flakes: The Story Behind 'OchocincO’s' Monday, 4 Oct 2010 | 2:28 PM ET
    Ochocinco's

    Last Wednesday, PLB Sports founder Ty Ballou was at his charity event in western Pennsylvania when his son Ryan got a call on his cell phone. It was a reporter from WCPO. A viewer had called the number on the box meant to be for Feed the Children, but it instead turned out to be a phone sex hotline. Ballou went to his car and dialed the number and sure enough, it was a phone sex line.

  • In the endless quest for athletic advantage, professional baseball and football teams are looking to harness 3-D technology like that used in the movie "Avatar" to help players train — and recover from injuries — better.

  • Moving Athletes Has Become A Big Business Thursday, 30 Sep 2010 | 10:50 AM ET

    I love stories about people who identify a niche and succeed at developing that niche. That sums up Chris Dingman’s business. As founder and CEO of the Dingman Group, Dingman takes care of athletes on the move.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • Free Tickets For Rays Fans Is A Bad Idea Wednesday, 29 Sep 2010 | 11:07 AM ET

    After an announced crowd of 12,466 on Monday night, Tampa Bay Rays players Evan Longoria and David Price called the turnout “disheartening” and “embarrassing.” So team president Matt Silverman decided to give away 20,000 free tickets to tonight’s regular season finale. It’s a nice gesture, but I don’t think it’s good business.

  • Seattle Seahawks

    Sponsor redemptions have been going on for years, the most famous of which — at least in pro sports — is the Taco Bell Chalupa promotion when a basketball team scores more than 100 points.

  • Raiders Hall of Fame QB George Blanda Dies at 83 Monday, 27 Sep 2010 | 4:44 PM ET
    George Blanda, Hall of Famer and former Raiders quarterback seen here, attends a game between the Green Bay Packers and the Los Angeles Raiders on November 11, 1990.

    The Raiders confirmed the death Monday and issued a statement saying "we are deeply saddened by the passing of the great George Blanda. George was a brave Raider and a close personal friend of Raiders owner Al Davis."

  • Vick's Jersey Is Hot Seller Again Monday, 27 Sep 2010 | 10:49 AM ET

    Sources tell CNBC that retailers in the Philadelphia area have placed big orders for Vick's jersey since he was named the starter by Eagles coach Andy Reid this week.

  • The Top 5 Best Selling Playoff Gimmicks Thursday, 23 Sep 2010 | 4:52 PM ET

    After clinching their sixth playoff spot in the last nine years, the Minnesota Twins announced they are bringing back the “Homer Hanky” for home playoff games. The Homer Hanky has been a part of Twins playoff lore since its debut in 1987. While immensely popular in Minnesota, the Hanky is not the most popular playoff gimmick of all-time.

  • If A Guard Holds Out, Does Anyone Notice? Monday, 20 Sep 2010 | 10:29 AM ET

    Fans can always tell you when a guard is holding. After all, the head referee announces his number and calls a 10-yard penalty. But can fans tell when a guard is holding out?

  • Since 1991, painter Ted Watts has spent his time painting all the Heisman Trophy winners. In his studio in Oswego, Kansas, he spends two months of his life on each one. So, now that Reggie Bush is returning his 2005 Trophy, does he regret painting it?

  • R.I.P. Season Tickets? Monday, 13 Sep 2010 | 1:03 PM ET

    It used to be that buying season tickets was a no-brainer for the ultimate fan of a team. You’d get tickets at discount to what the a la carte single game price would be and you’d get all the games. But now things have changed.

  • Patriot's Brady in Car Accident, Expected to Practice Thursday, 9 Sep 2010 | 10:40 AM ET
    Tom Brady

    New England Patriots quarterback Tom Brady walked away unhurt from a two-car accident near his home on Thursday morning and was expected at practice later in the day, the team confirmed.

  • Patriots Quarterback Tom Brady in Car Accident Thursday, 9 Sep 2010 | 8:46 AM ET

    New England Patriots quarterback Tom Brady, who led his team to three NFL championships, was involved in an auto accident in Boston on Thursday morning, local media reported.

  • DirecTV's All Time High Wednesday, 8 Sep 2010 | 5:28 PM ET
    Direct TV

    DirectTV is nearing an all-time high — pushing a major resistance level: shares closed at $39.77 Wednesday, up 4 percent over the last five days and 57 percent over the past 12 months.

  • Tebow Launches Twitter, Facebook & Web Pages Wednesday, 8 Sep 2010 | 2:44 PM ET
    Tim Tebow

    There’s no doubt that Tim Tebow, at least as of now, is the most marketable player in the 2010 Draft Class. He has deals with Electronic Arts , Nike  and Jockey and his Denver Broncos jersey was the best selling in the league this offseason.