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  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • Fans Think NFL Tickets Are Worth More This Year Friday, 30 Jul 2010 | 3:38 PM ET

    At this time last year, the average NFL ticket was being listed by fans on the secondary market for $154. This year, according to ticket search engine FanSnap, the average NFL ticket is being listed for $252.

  • Tim Tebow Gets Chance To Take On Michael Jordan Tuesday, 27 Jul 2010 | 3:31 PM ET
    Tim Tebow

    Today, Jockey announced it has signed Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.

  • Bryant And Under Armour Part Ways Monday, 26 Jul 2010 | 2:11 PM ET
    Dez Bryant

    In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armour sponsored.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • Tony Romo Tackles Business Friday, 16 Jul 2010 | 3:33 PM ET
    Tony Romo

    Tony Romo, quarterback for the Dallas Cowboys football team, is in Lake Tahoe with Maria Bartiromo at the American Century Championship. He's among one of the favorites to win the tournament after coming in at second place last year.

  • Tebow Leading League In Jersey Sales Wednesday, 7 Jul 2010 | 11:50 AM ET
    Tim Tebow

    It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

  • Should You Have a Say in Sports Star Pay? Wednesday, 7 Jul 2010 | 7:21 AM ET
    Amar'e Stoudemire

    Several NBA free agents are set to sign some giant contracts. Should ticket holders have a say in their pay? Share your opinion.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • NY Jets Cut Prices for Some Personal Seat Licenses Friday, 11 Jun 2010 | 9:13 AM ET
    NY Jets

    The New York Jets are reducing the prices of about 18,000 personal seat licenses, including around 9,000 of which are unsold, by up to 50 percent beginning Friday in an effort to sell out the new Meadowlands Stadium by opening week.

  • Top Pot Doughnuts' maple bars & doughnuts

    Now we know. Golden Tate is quite a fan of Top Pot Doughnut's Maple Bars. If you haven't heard by now, the Seattle Seahawks rookie was cited for trespassing after he and his friend snuck in through an open back door at one of the Washington-based chains.

  • Muscle Milk

    Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • Sales of Wooden’s Books Skyrocket Monday, 7 Jun 2010 | 11:15 AM ET
    John Wooden

    Three weeks ago, Steve Jamison walked into to John Wooden's condo not sure what to expect from the 99-year-old coaching legend. Jamison, who has written eight books with Wooden since 1997, knew that it was touch and go at Wooden's age.

  • Business Of Tiger Woods: Six Months Later Wednesday, 26 May 2010 | 12:37 PM ET

    Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.

  • Did American Needle Just Help Under Armour? Tuesday, 25 May 2010 | 3:44 PM ET
    Gavel

    Yesterday, the Supreme Court unanimously ruled that the NFL was not a single entity and therefore judges in a lower court must now decide if the league has the right to sell the licensing rights to all 32 of its teams. And while much has been talked about the labor ramifications of this, which were actually never truly in play, fewer have talked about what happens if the NFL actually loses this case.

  • SportsGrid Debuts With A Robust Offering Tuesday, 25 May 2010 | 2:10 PM ET
    Sportsgrid

    Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.