The "Squawk Box" news team discusses remarks made by former Bears coach and ESPN analyst Mike Ditka that he has no plans to refrain from using the team nickname during the season.» Read More
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.
The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.
Sports teams for sale in the top ten media markets are going to have a robust number of prospective buyers. Take the sale of the Texas Rangers, which was approved today by Major league Baseball, after a contentious bankruptcy case.
Trading card company Panini has signed Indianapolis Colts quarterback Peyton Manning to a deal, which gives the company the rights to use the four-time league MVP's game-used memorabilia and autographs on its cards and his image on its packaging.
When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.
In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.
At this time last year, the average NFL ticket was being listed by fans on the secondary market for $154. This year, according to ticket search engine FanSnap, the average NFL ticket is being listed for $252.
Today, Jockey announced it has signed Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armour sponsored.
This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.
In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.
Tony Romo, quarterback for the Dallas Cowboys football team, is in Lake Tahoe with Maria Bartiromo at the American Century Championship. He's among one of the favorites to win the tournament after coming in at second place last year.
It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.
Several NBA free agents are set to sign some giant contracts. Should ticket holders have a say in their pay? Share your opinion.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.