Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.» Read More
The NBA announced a partnership with a fantasy sports site, making its first foray into the growing "daily" category.
On Thursday, the Cavs embark on a new era, as King James returns in what is sure to be a celebratory and emotional homecoming.
Fans of the U.K. soccer club Sunderland who traveled to watch their side lose in an 8-0 drubbing are set to be refunded the value of their match tickets.
In the wake of recent U.S. Ebola cases, the sports world is taking precautions to protect players and fans.
NFL fans already are emotionally invested in the sport, but those who want to become financially invested can buy stocks of players.
With the recent scandal surrounding the NFL, now may be the time for some sponsors to pull out, branding expert Gary Vaynerchuck told CNBC.
CNBC's Mary Thompson speaks to Henrik Lundqvist of the New York Rangers, about his charity and efforts to help Cantor Fitzgerald commemorate the World Trade Center attacks.
League executives have insisted they didn't see the violent images until this week.
Investors have been banking on a decline in the popularity of golf, with stocks that have exposure to the sport seeing an increase in short interest.
Below the surface of a golfing paradise for many American tourists, the Trump Organization is battling on many fronts.
Golf in the U.S. is on the decline. And if there's one big reason, look to one player, says an expert.
Lebron James heads the list of NBA free agent players. But one analyst says the way to build a team is to look elsewhere.
A trial beginning Monday will focus on whether Donald Sterling's estranged wife had the authority under terms of a family trust to unilaterally negotiate the deal.
"It's a big victory for the NFL and allows them to keep the value of their content," says one expert.
English soccer reached another low point on Thursday evening when the team lost yet another World Cup game at the hands of Uruguay.
Sitting atop LA's shaky sports scene, the Stanley Cup champs may never fetch a higher price for their corporate owners.
Thousands of fans are in Brazil to watch the 2014 World Cup soccer matches over the next month. Figures show they are the most costly games on record.
Gamblers are betting big this year for tonight's Stanley Cup finals game between the New York Rangers and the Los Angeles Kings, reports CNBC's Morgan Brennan.
CNBC's Morgan Brennan reports the ticket price for tonight's Stanley Cup finals game between the New York Rangers and the Los Angeles Kings.
Just 1½ years after a labor dispute brought hockey to a halt, the NHL finds itself stronger than ever.