An increasing number of people are offering to rent out their homes and apartments on websites to football fans planning a trip to the big game.» Read More
Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.
The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.
Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.
With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!
Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.
Madison Square Garden announced today that Foxwoods Resort Casino is now the exclusive advertising partner to the final five minutes of Knicks, Rangers, Islanders and Devils games on MSG and MSG Plus. The sponsorship, called The "Foxwoods Final Five" includes an in-arena buy at Madison Square Garden for Knicks and Rangers games.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
In the last month, thanks in part to the discussion over NFL hits and concussions, the athletic protective gear industry has been buzzing. And while there’s plenty of focus on helmets, the most revolutionary game changing product might be Evoshield, which hits mass retailers in January.
Although relatively uncommon, sports franchises do go bankrupt from time to time. Which major professional teams have gone bankrupt? Click to find out!
Nolan Ryan and Chuck Greenberg's $593 million purchase of the Texas Rangers in a bankruptcy auction was only approved on August 12. Yet, here they are in the World Series. That got us thinking, over the last 30 years, what was the quickest amount of days to a title?
The overnight ratings are in. And it’s not good for baseball. Last night’s Monday Night Football game between the Jacksonville Jaguars and the Tennessee Titans outrated Game 3 of the American League Championship Series between the New York Yankees and the Texas Rangers.
Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.
Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.
When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?
Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.