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National Hockey League

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  • Hispanic Millennials: The Future of the MLS Thursday, 20 May 2010 | 9:34 AM ET
    Goalkeeper Kasey Keller of Seattle Sounders FC kicks the ball into play.

    Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.

  • The Sports Industry: Not as Sexist as You Might Think Wednesday, 19 May 2010 | 12:16 PM ET
    Erin Andrews of ESPN interviews California coach Jeff Tedford

    When I was 14, I wrote a high school essay about why I wanted to be coach of the New York Rangers. At the time, the Rangers were going through their revolving door of coaches: Ted Sator, Tom Webster, Phil Esposito, Michel Bergeron, Phil Esposito again. I figured, I had a chance.

  • How Teams Can Be Better With Social Media Friday, 14 May 2010 | 12:12 PM ET

    Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship. 

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