GO
Loading...

National Hockey League

More

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • Team Asks Fans To Name Their Ticket Price Tuesday, 10 Aug 2010 | 11:46 AM ET
    Florida Panthers announced their “Perfect Plan" on their website.

    You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • Islanders Sign Official Cupcake Deal Wednesday, 14 Jul 2010 | 3:38 PM ET
    New York Islanders cupcakes

    Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier. The tale is, as you might have guessed, not as vanilla as most sponsorship deals.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • Business Of Tiger Woods: Six Months Later Wednesday, 26 May 2010 | 12:37 PM ET

    Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.

  • SportsGrid Debuts With A Robust Offering Tuesday, 25 May 2010 | 2:10 PM ET
    Sportsgrid

    Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.

  • The Horrible Idea of ‘Premium Ticketing’ Tuesday, 25 May 2010 | 1:18 PM ET
    Cleveland Indians fan holding up a banner prior to a game

    I get it, selling tickets is tough. Tougher in a down economy, and worse yet if you’re a bad team in said down economy. dd an existence in a small or mid-market and a job in the ticket sales department can be akin to selling funeral plots. The Cleveland Indians know this all too well.

  • To date, no major sports franchise has implemented a sustainable business model where they give away a substantial portion of their tickets away for free to all of their home games. Here are the reasons why I think it could work.

  • Football stadium seats

    As the cost of constructing these buildings continues to climb, how do you offset the need for greater revenue generation when there is an inherent lack of ability to accommodate additional event days for other uses in these custom, single purpose designs?

  • Hispanic Millennials: The Future of the MLS Thursday, 20 May 2010 | 9:34 AM ET
    Goalkeeper Kasey Keller of Seattle Sounders FC kicks the ball into play.

    Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.

  • The Sports Industry: Not as Sexist as You Might Think Wednesday, 19 May 2010 | 12:16 PM ET
    Erin Andrews of ESPN interviews California coach Jeff Tedford

    When I was 14, I wrote a high school essay about why I wanted to be coach of the New York Rangers. At the time, the Rangers were going through their revolving door of coaches: Ted Sator, Tom Webster, Phil Esposito, Michel Bergeron, Phil Esposito again. I figured, I had a chance.

  • How Teams Can Be Better With Social Media Friday, 14 May 2010 | 12:12 PM ET

    Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship. 

Most Popular Video

Thursday, 17 Apr 2014 | 5:46 PM ET

CNBC voice over talent Jim Birdsall shares the top 5 sayings from traders on "Fast Money" over the years.

Thursday, 17 Apr 2014 | 6:40 PM ET

Mad Money's Jim Cramer reflects on CNBC's evolution over the past 25 years.

Thursday, 17 Apr 2014 | 6:30 PM ET

The latest cybersecurity headlines- tax scammers have no deadline, and the Heartbleed vulnerability threatens websites. CNBC's Scott Cohn reports.