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  • Fans Still Defensive About Jersey Sponsorships Thursday, 10 Feb 2011 | 1:10 PM ET

    Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.

  • Super Bowl Ticket Snafu: NFL Steps It Up For Fans Tuesday, 8 Feb 2011 | 6:35 PM ET

    The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Best Selling NFL Jerseys For Women Tuesday, 25 Jan 2011 | 2:26 PM ET
    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa. With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. According to data provided by NFLShop.com, the jerseys that are popular among women are much different than those favored by men. So, whose jersey sells the most? Click ahe

    With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!

  • Nothing Big About Ben In The Marketing World Monday, 24 Jan 2011 | 5:08 PM ET
    Ben Roethlisberger

    Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.

  • Yankee Stadium

    CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.

  • Kobe Bryant To Endorse Turkish Airlines Monday, 13 Dec 2010 | 11:00 AM ET
    Kobe Bryant

    Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.

  • Sports Stars Seek Profit in Catchphrases Friday, 10 Dec 2010 | 1:49 PM ET
    Revis Island T-shirt

    The New York Jets' Darrelle Revis is among a number of athletes who are seeking federal trademark protection for their names, nicknames and even their catchphrases, the New York Times reports.

  • Last Frontier Of Sports Sponsorship Is Time Tuesday, 7 Dec 2010 | 5:04 PM ET

    Madison Square Garden announced today that Foxwoods Resort Casino is now the exclusive advertising partner to the final five minutes of Knicks, Rangers, Islanders and Devils games on MSG and MSG Plus. The sponsorship, called The "Foxwoods Final Five" includes an in-arena buy at Madison Square Garden for Knicks and Rangers games.

  • Muhammad Ali Brand To Be Pitched In Europe, Asia Wednesday, 1 Dec 2010 | 4:39 PM ET

    Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.

  • Is Thuuz a Sports Fan's Next Must Have? Friday, 19 Nov 2010 | 4:18 PM ET
    THUUZ Website

    Thuuz is the brain child of venture capitalist Warren Packard, who sought to solve the problem of great game overload for today's sports fan.

  • With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.

  • Evoshield Gets Big Buzz Before It Hits Stores Monday, 1 Nov 2010 | 12:29 PM ET

    In the last month, thanks in part to the discussion over NFL hits and concussions, the athletic protective gear industry has been buzzing. And while there’s plenty of focus on helmets, the most revolutionary game changing product might be Evoshield, which hits mass retailers in January.

  • Sports Franchises That Went Bankrupt Friday, 29 Oct 2010 | 3:58 PM ET
    On April 20, 2011, Baseball commissioner Bud Selig announced that Major League Baseball was taking the drastic step of taking control of the Los Angeles Dodgers. "I have taken this action because of my deep concerns regarding the finances and operations of the Dodgers," he said. However, after Selig rejected a lucrative television deal that stood to infuse the team with much-needed cash, the team filed for Chapter 11 bankruptcy protection on June 27, 2011.Although relatively uncommon, sports fra

    Although relatively uncommon, sports franchises do go bankrupt from time to time. Which major professional teams have gone bankrupt? Click to find out!

  • Rangers Owners Could Be Fastest To Title Wednesday, 27 Oct 2010 | 10:34 AM ET
    Texas Rangers ball hat

    Nolan Ryan and Chuck Greenberg's $593 million purchase of the Texas Rangers in a bankruptcy auction was only approved on August 12. Yet, here they are in the World Series. That got us thinking, over the last 30 years, what was the quickest amount of days to a title?

  • It's Official: NFL Is America's Sport Tuesday, 19 Oct 2010 | 12:03 PM ET
    Football

    The overnight ratings are in. And it’s not good for baseball. Last night’s Monday Night Football game between the Jacksonville Jaguars and the Tennessee Titans outrated Game 3 of the American League Championship Series between the New York Yankees and the Texas Rangers.

  • Wrangler Official: We Didn't Pull Favre Ads Monday, 18 Oct 2010 | 7:00 PM ET

    Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.

  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.