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  • Obstacle races attract sponsors     Monday, 21 Jul 2014 | 4:56 PM ET

    CNBC's Morgan Brennan reports obstacle race courses are the fastest growing sport in the U.S. right now. The company's CEO Joe DeSena hopes to get to 42 countries and turn this into an Olympic sport.

  • Spartan Race eyes Olympic placement     Monday, 21 Jul 2014 | 1:41 PM ET

    CNBC's Morgan Brennan reports on the fastest growing sport in the U.S. right now: the Spartan Race. The company's CEO Joe DeSena hopes to get to 42 countries and turn this into an Olympic sport.

  • These 4 US cities could host the 2024 Olympics Friday, 13 Jun 2014 | 2:31 PM ET
    The Los Angeles Memorial Coliseum during the closing ceremony of the 1984 Summer Olympics, Los Angeles, 12th August 1984

    Boston, Los Angeles, San Francisco and Washington are the cities still in the running for a possible U.S. bid to host the 2024 Summer Olympics.

  • Will the World Cup make Brazil stocks a buy? Thursday, 12 Jun 2014 | 8:48 PM ET

    Brazil's team may be favored to win the World Cup, but analysts don't believe hosting the tournament will boost the country's economy or its shares.

  • World Cup, Olympics seen lifting Brazil richest 1% Tuesday, 10 Jun 2014 | 10:12 AM ET

    Brazil’s millionaire population will soar, boosted by the World Cup and the 2016 Olympic Games, according to a study.

  • Georgios Kavetsos, behavioral economist at the London School of Economics, says that it's very hard to measure the economic impact major sports events have on the hosting country ahead of the start of the World Cup in Brazil.

  • NBC acquires Olympic rights through 2032     Wednesday, 7 May 2014 | 12:27 PM ET

    The International Olympic Committee has awarded NBC Universal the broadcast rights to Olympic coverage through 2032, reports CNBC's Dominic Chu.

  • NBC acquires rights to Olympics through 2032 Wednesday, 7 May 2014 | 12:18 PM ET

    NBCUniversal announced Wednesday it has acquired U.S. broadcast rights with the International Olympic Committee through 2032.

  • Success brings sanctions for Putin's judo partner Wednesday, 30 Apr 2014 | 3:43 PM ET

    *Arkady Rotenberg says friendship incidental to success. MOSCOW, April 30- Fortune has smiled on judo coach Arkady Rotenberg, bringing his businesses Google- like growth and a key role in staging the Winter Olympics. SGM, 51- percent owned by Arkady Rotenberg, 62, saw revenues grow by a factor of nearly 50 after its creation in 2008 from several units sold by Gazprom.

  • Preparations for Rio Olympics ‘the worst' Wednesday, 30 Apr 2014 | 2:41 AM ET
    A security guard keeps watch at the entrance to Olympic Park, the primary set of venues being built for the Rio 2016 Olympic Games

    A top International Olympic Committee official called Rio de Janeiro's preparations to host the 2016 Summer Olympics "the worst I have experienced."

  • Olympic champion Michael Phelps ends retirement Monday, 14 Apr 2014 | 1:18 PM ET
    Swimmer Michael Phelps attends a Subway press conference, December 04, 2013 in Sao Paulo, Brazil.

    Michael Phelps's longtime coach, Bob Bowman, announced that the Olympic champion is coming out of his retirement and will be competing again, soon.

  • Olympic runner Oscar "Blade Runner" Pistorius took the stand for day three of his murder trial Wednesday. He told the court his girlfriend Reeva Steenkamp died in his arms. NBC's Jeff Rossen reports.

  • Paralympic athletes gain mass marketing clout Tuesday, 11 Mar 2014 | 12:42 PM ET
    Team USA paralympian Alana Jane Nichols.

    For the first time, the Paralympics are getting strong media coverage across network TV. Stay tuned for ads that spotlight these amazing athletes.

  • US silver medalist Noelle Pikus Pace at NYSE     Wednesday, 26 Feb 2014 | 9:41 AM ET

    Noelle Pikus Pace, 2014 Olympic medalist, discusses her medal-winning strategy at the Sochi Winter Olympics and announces her plans to retire.

  • Sochi closing song for USA? 'Stop screwing around' Monday, 24 Feb 2014 | 11:36 AM ET
    U.S. athletes parade during the closing ceremony of the Sochi Winter Olympics.

    As Team USA celebrated during the closing ceremony of the Winter Olympics this weekend, the music in Sochi took an interesting turn.

  • How cyberthieves are targeting online dating sites Saturday, 22 Feb 2014 | 1:00 PM ET

    As more users turn to online dating platforms to find love, they need to be cautious. Here are three cyber security traps to avoid.

  • The Russians who are cheering hard for Team USA Friday, 21 Feb 2014 | 5:14 PM ET
    Birch stems, used in Russian-style saunas like Russian Baths of Brooklyn

    Izzy Odessky's loyalty lies not with the country where he was born but with the country that gave him the opportunity to succeed.

  • Under Armour up $6 after deal extension     Friday, 21 Feb 2014 | 12:30 PM ET

    U.S. speed skating extended its deal with Under Armour to make its uniforms. The FMHR traders take their positions on the stock.

  • CNBC's top moments at Sochi     Friday, 21 Feb 2014 | 11:25 AM ET

    CNBC's Brian Sullivan reports the United States has a total of 25 medals, and Russia currently has 24 medals. And a rewind on some of the most memorable moments for CNBC in Sochi.

  • CNBC's Scott Wapner discusses Under Armour's eight year deal to extend its partnership with the U.S. speedskating team and recaps his interview with the company's CEO Kevin Plank.