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  • World Cup, Olympics seen lifting Brazil richest 1% Tuesday, 10 Jun 2014 | 10:12 AM ET

    Brazil’s millionaire population will soar, boosted by the World Cup and the 2016 Olympic Games, according to a study.

  • Georgios Kavetsos, behavioral economist at the London School of Economics, says that it's very hard to measure the economic impact major sports events have on the hosting country ahead of the start of the World Cup in Brazil.

  • NBC acquires Olympic rights through 2032     Wednesday, 7 May 2014 | 12:27 PM ET

    The International Olympic Committee has awarded NBC Universal the broadcast rights to Olympic coverage through 2032, reports CNBC's Dominic Chu.

  • NBC acquires rights to Olympics through 2032 Wednesday, 7 May 2014 | 12:18 PM ET

    NBCUniversal announced Wednesday it has acquired U.S. broadcast rights with the International Olympic Committee through 2032.

  • Success brings sanctions for Putin's judo partner Wednesday, 30 Apr 2014 | 3:43 PM ET

    *Arkady Rotenberg says friendship incidental to success. MOSCOW, April 30- Fortune has smiled on judo coach Arkady Rotenberg, bringing his businesses Google- like growth and a key role in staging the Winter Olympics. SGM, 51- percent owned by Arkady Rotenberg, 62, saw revenues grow by a factor of nearly 50 after its creation in 2008 from several units sold by Gazprom.

  • Preparations for Rio Olympics ‘the worst' Wednesday, 30 Apr 2014 | 2:41 AM ET
    A security guard keeps watch at the entrance to Olympic Park, the primary set of venues being built for the Rio 2016 Olympic Games

    A top International Olympic Committee official called Rio de Janeiro's preparations to host the 2016 Summer Olympics "the worst I have experienced."

  • Olympic champion Michael Phelps ends retirement Monday, 14 Apr 2014 | 1:18 PM ET
    Swimmer Michael Phelps attends a Subway press conference, December 04, 2013 in Sao Paulo, Brazil.

    Michael Phelps's longtime coach, Bob Bowman, announced that the Olympic champion is coming out of his retirement and will be competing again, soon.

  • Olympic runner Oscar "Blade Runner" Pistorius took the stand for day three of his murder trial Wednesday. He told the court his girlfriend Reeva Steenkamp died in his arms. NBC's Jeff Rossen reports.

  • Paralympic athletes gain mass marketing clout Tuesday, 11 Mar 2014 | 12:42 PM ET
    Team USA paralympian Alana Jane Nichols.

    For the first time, the Paralympics are getting strong media coverage across network TV. Stay tuned for ads that spotlight these amazing athletes.

  • US silver medalist Noelle Pikus Pace at NYSE     Wednesday, 26 Feb 2014 | 9:41 AM ET

    Noelle Pikus Pace, 2014 Olympic medalist, discusses her medal-winning strategy at the Sochi Winter Olympics and announces her plans to retire.

  • Sochi closing song for USA? 'Stop screwing around' Monday, 24 Feb 2014 | 11:36 AM ET
    U.S. athletes parade during the closing ceremony of the Sochi Winter Olympics.

    As Team USA celebrated during the closing ceremony of the Winter Olympics this weekend, the music in Sochi took an interesting turn.

  • How cyberthieves are targeting online dating sites Saturday, 22 Feb 2014 | 1:00 PM ET

    As more users turn to online dating platforms to find love, they need to be cautious. Here are three cyber security traps to avoid.

  • The Russians who are cheering hard for Team USA Friday, 21 Feb 2014 | 5:14 PM ET
    Birch stems, used in Russian-style saunas like Russian Baths of Brooklyn

    Izzy Odessky's loyalty lies not with the country where he was born but with the country that gave him the opportunity to succeed.

  • Under Armour up $6 after deal extension     Friday, 21 Feb 2014 | 12:30 PM ET

    U.S. speed skating extended its deal with Under Armour to make its uniforms. The FMHR traders take their positions on the stock.

  • CNBC's top moments at Sochi     Friday, 21 Feb 2014 | 11:25 AM ET

    CNBC's Brian Sullivan reports the United States has a total of 25 medals, and Russia currently has 24 medals. And a rewind on some of the most memorable moments for CNBC in Sochi.

  • CNBC's Scott Wapner discusses Under Armour's eight year deal to extend its partnership with the U.S. speedskating team and recaps his interview with the company's CEO Kevin Plank.

  • Sochi Olympics reach final days     Friday, 21 Feb 2014 | 8:54 AM ET

    CNBC's Brian Sullivan reports the latest highlights from Olympic competition and tries his hand at curling.

  • Under Armour CEO on earnings     Friday, 21 Feb 2014 | 8:26 AM ET

    Kevin Plank, Under Armour founder & CEO, discuss whether he thinks his company will be able to keep up momentum after reporting blowout earnings last quarter. We are a pretty good Street fighter, says Plank.

  • Under Armour CEO defends suit dispute     Friday, 21 Feb 2014 | 8:16 AM ET

    CNBC's Scott Wapner, and Kevin Plank, Under Armour founder & CEO, discuss the controversy surrounding the Olympic speedskating suits and his company's plans to extend its partnership with the team through 2022.

  • CNBC's Brian Sullivan reports the latest highlights from Olympic competition in figure skating and U.S. women's hockey. Also an update on the recent medal count.